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Hello.

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Hi, I'm Frank.

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I'm Will.
Nice to meet you.

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I'll put my seatbelt
on first.

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Good idea.

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This is quite the colour.

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I'm very happy
you chose orange.

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It's very similar
to one of our colours.

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It suits the car,
I think.

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Oh, it looks spectacular.

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So let's see how two
icons from my youth come

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together, like the Lego
and the E30 M3.

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And now finally,
took some time ...

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It's gonna be great.

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I think some
of the designers are

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slightly worried about
how excited we were about

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certain ideas that were
probably a little challenging.

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The team spent a huge
amount of time

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really thinking about how
they can get these most

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intricate details,
the really important

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design details that you
and the team have been

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working on,
including in the real car,

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how do we represent
that in such a tiny scale.

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With bricks that weren't
necessarily

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designed to do that?

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So we're really looking
at how we can be clever

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about those parts to
do justice

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to the original design
intent of the car,

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but also give,
you know, give everyone

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that really surprising
creative experience when

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they're putting together
a model that they

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initially thought might
be simple, but actually

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it's really quite
challenging.

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It looks so simple,
actually it's also

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quite complicated.

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So that's why I think
it's a very good

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cooperation between BMW and LEGO.

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Absolutely.

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Yeah, I think we talk
about crafting these

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moments of surprise and
kind of wonder into our

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builds that kind of bring
joy to the consumer.

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You guys are spending all
your energy crafting

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that driving experience
and making it feel as

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BMW M as possible, right?

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I think there's two quite
strong kind of brand

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narratives coming
together, I think,

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and hopefully we can
communicate that

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in the model
we're doing.

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We had a—

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in the workshop this
morning, some really good

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conversations about
the stories that we can

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tell with this model,

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with the livery that will
be on the car,

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and, you know,
the 40-year history

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of the E30 M3 and how we
can do that justice

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in LEGO brick form.

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So yeah, there's a little
bit of work to be done.

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It sounds good.

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And actually I spoke to our

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designers yesterday about
some of the M cars,

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the future ones

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that we're working on together
with Design.

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But they already had this ...

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... this light in their eyes
when they spoke about

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this project as well.
So they are ...

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Fantastic.

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They seem to be
quite keen on it and also

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quite passionate
about it.

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Absolutely.

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It's exactly what we
need, two passionate

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creative teams
coming together.

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Well, I'm actually
really interested

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in seeing how the model
what would look like

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and how it will
be to build it.

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Because of two things.

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One is always to look at
the ready model.

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And the other thing
is also to build it.

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And of course
it is a very, very

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expressive car, the E30 M3.

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It is.

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And also with the colours

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or the design or
the livery on the

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race cars as well.

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And I'm really looking
forward to seeing

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how the final car made

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out of LEGO
will look like.

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And of course,
how it is to build it.

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Yeah, there are those
points that we know we

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have to hit those because
they are the kind

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of iconic design details.

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Again, not the easiest
to translate into LEGO

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bricks, but we're working
to figure that one

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out at the moment.

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But as you said,
like there are these

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things that are super
iconic to that car and if

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you have those there,
then you will read

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it as that car.

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And it will be, you know,
for fans of the E30,

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fans of BMW M,

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they'll understand instantly that that's
what they're looking at.

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Okay, so, so, Will,
is there anything you can

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already
say about the upcoming

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project,
about your inspiration

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and what you think about
it without

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revealing too much?

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We really want to
kind of honour the

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40-year history
of the E30 M3.

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We want to try and tell
that story in a way that

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really embraces
all of the generations

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that are
excited about BMW M.

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So going back to 40 years
ago, how do we embrace

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that motorsport heritage?

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How do we move from there
to a modern age?

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You know,
kids that have grown up

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within a digital world
and bring those two

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worlds together to try
and embrace,

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embrace everyone that is
excited about BMW M

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and kind of give them
that sort of shared

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experience around such
an iconic vehicle.

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Cool.

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Should be cool.

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Should be cool.

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So then, all the best.

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All the best,
and thanks for the ride.

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It's a pleasure.