40 years BMW Driving Experience


BMW Driving Experience celebrates its 40th birthday at Oktoberfest.

40 years BMW Driving Experience.BMW Driving Experience celebrates its 40th birthday at Oktoberfest.

Olympic winners, world champions, race car drivers and top models: the BMW Driving Experience welcomes many athletes from a variety of disciplines to celebrate its anniversary in Maisach. As part of the celebrations for the 40th anniversary of the BMW and MINI Driving Experience, top athletes like Felix Loch (luge), Franceso Friedrich (bobsled) and BMW factory drivers Marco Wittmann and Augusto Farfus took a spin in some of the latest BMW models. And a new face in the crowd, top model Lena Gercke celebrated her debut as Brand Ambassador for BMW M GmbH.

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40 years BMW Driving Experience

This was the Oktoberfest challenge 2017.

The cars have so much power, it is incredible.
Lena Gercke, BMW M Brand Ambassador
For me there was no better way to start the day at the Oktoberfest than with fast cars and challenges on the BMW Driving Experience grounds.
Augusto Farfus, BMW factory driver

The BMW and MINI Driving Experience:

  • 01 Founded in 1977
  • 02 Located in 30 countries around the world
  • 03 50 different trainings
  • 04 25,000 participants in Germany in 2016
  • 05 More than 100,000 participants worldwide in 2016

Power consumption and CO2 emissions for the BMW i3s (94 Ah):
Power consumption in kWh/100 km: 14.3
CO2 emissions in g/km (combined): 0


BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 9.1 (8.3)
CO2 emissions in g/km (combined): 209 (194)
The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic.


Fuel consumption in l/100 km (combined): 8.4
CO2 emissions in g/km (combined): 197

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Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, or under http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. The figures are not based on an individual vehicle and do not constitute part of the product offer; they are provided solely for the purposes of comparison between different vehicle types. CO2 emissions caused by the production and provision of fuel or other energy sources are not taken into account in the determination of CO2 emissions pursuant to Directive 1999/94/EC.

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All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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