50 years of BMW M Collection

BMW M STYLE.

Exclusive anniversary collection created in collaboration with PUMA.

BMW M STYLE.Exclusive anniversary collection created in collaboration with PUMA.
15. Jul 2022

The passion of BMW M expressed in stylish products: An exclusive collection celebrates the 50th anniversary of the most powerful letter in the world in fashion. 14 pieces were created in collaboration with PUMA. Almost each one is branded with the striking 50 Years of BMW M logo, which echoes the iconic BMW M stripes and underlines the deep connection with the brand’s history. The items skilfully combine the themes of sporty flair and design, streetwear and expressive lifestyle. In this way, they capture the outlook of the dynamic BMW M community, also expressed in the anniversary claim:
WE ARE M.

Read more
50 years of BMW M collection: hoody and jacket.
“Together with our long-standing licensing partner PUMA, we manage to constantly inject fresh impetus in a highly dynamic competitive environment.”
Stefan Karch, Head of BMW Lifestyle

THE COLLECTION.

SPECIAL BMW M 50 SNEAKER.

In addition to caps, jackets, hoodies and T-shirts for men and women, the range also includes the BMW M 50 "Blaze of Glory" shoes. Featuring PUMA’s patented Trinomic technology and 3D printed metallic BMW and M logos, the 50th anniversary shoes are ready for power and performance in all conditions.

Read more
Men's hoodie from the 50 Years BMW M collection with the striking 50 in M colours on the back.
The BMW M50 shoe from the BMW M 50th anniversary collection.
The red ladies' t-shirt from the 50 Years of BMW M collection.

EXPRESSIVE AND PRACTICAL.

Other products in the collection portfolio include the BMW M Boardcase and a stylish backpack, as well as two pairs of BMW M sunglasses, the BMW Baby Racer III and the BMW M8 GTE Ride On in a special 50th anniversary version.

Read more
The boardcase from the 50 years of BMW M Collection.
The backpack is part of the 50 years of BMW M Collection.
The 50 years of BMW M Collection includes two sunglasses.
Black men's t-shirt from the 50 years of BMW M Collection.

PASSION WITH STYLE.

Multi-faceted, distinctive, constantly reinventing itself yet highly recognisable – this high-quality collection invites all BMW M fans to celebrate uniqueness and greatness. The Anniversary Collection is available at selected BMW dealerships and can be ordered online.

Read more

MORE HIGHLIGHTS:

BMW M Lifestyle Kollektion

M Style.

06. Jun 2023
We Are M: Whether it be expressive or a touch of understatement – just like M automobiles, the BMW Lifestyle Collection is at home in both worlds.
Read article
BMW M automobiles 2022

Anniversary year with sales record.

12. Jan 2023
Global sales of BMW M Performance and High Performance cars rose by 8.4 per cent during the 2022 financial year.
Read article
BMW M Fest 2022

Biggest M Fest in the world.

21. Oct 2022
25,000 visitors celebrated the 50th anniversary of M GmbH at the BMW M Fest in South Africa. The highlight: the world premiere of the BMW M2.
Read article
M Town @ BMW Welt

M Town @ BMW Welt.

22. Sep 2022
BMW M is taking over BMW Welt in Munich for three weeks. Director of BMW Welt – Tatjana Bister, and Timo Resch – Head of Brand and Sales at BMW M – tell us what visitors can expect during this time.
Read article
50 years of BMW M: partying all over the world

50 years of BMW M worldwide.

23. Aug 2022
All over the world, BMW M is celebrating its 50th anniversary with historic and current M automobiles. Pure adrenaline and a unique community.
Read article
BMW M: The most powerful letter in the world – the book.

BMW M: The most powerful letter in the world – the book.

05. Jul 2022
Exclusive insights, historic milestones in motorsport and superb models – the book BMW M: The Most Powerful Letter in the World celebrates 50 years of BMW M.
Read article