The passion of BMW M expressed in stylish products: An exclusive collection celebrates the 50th anniversary of the most powerful letter in the world in fashion. 14 pieces were created in collaboration with PUMA. Almost each one is branded with the striking 50 Years of BMW M logo, which echoes the iconic BMW M stripes and underlines the deep connection with the brand’s history. The items skilfully combine the themes of sporty flair and design, streetwear and expressive lifestyle. In this way, they capture the outlook of the dynamic BMW M community, also expressed in the anniversary claim:
WE ARE M.