50 years of BMW M Collection

BMW M STYLE.

Exclusive anniversary collection created in collaboration with PUMA.

BMW M STYLE.Exclusive anniversary collection created in collaboration with PUMA.

The passion of BMW M expressed in stylish products: An exclusive collection celebrates the 50th anniversary of the most powerful letter in the world in fashion. 14 pieces were created in collaboration with PUMA. Almost each one is branded with the striking 50 Years of BMW M logo, which echoes the iconic BMW M stripes and underlines the deep connection with the brand’s history. The items skilfully combine the themes of sporty flair and design, streetwear and expressive lifestyle. In this way, they capture the outlook of the dynamic BMW M community, also expressed in the anniversary claim:
WE ARE M.

Read more
50 years of BMW M collection: hoody and jacket.
“Together with our long-standing licensing partner PUMA, we manage to constantly inject fresh impetus in a highly dynamic competitive environment.”
Stefan Karch, Head of BMW Lifestyle

THE COLLECTION.

SPECIAL BMW M 50 SNEAKER.

In addition to caps, jackets, hoodies and T-shirts for men and women, the range also includes the BMW M 50 "Blaze of Glory" shoes. Featuring PUMA’s patented Trinomic technology and 3D printed metallic BMW and M logos, the 50th anniversary shoes are ready for power and performance in all conditions.

Read more
Men's hoodie from the 50 Years BMW M collection with the striking 50 in M colours on the back.
The BMW M50 shoe from the BMW M 50th anniversary collection.
The red ladies' t-shirt from the 50 Years of BMW M collection.

EXPRESSIVE AND PRACTICAL.

Other products in the collection portfolio include the BMW M Boardcase and a stylish backpack, as well as two pairs of BMW M sunglasses, the BMW Baby Racer III and the BMW M8 GTE Ride On in a special 50th anniversary version.

Read more
The boardcase from the 50 years of BMW M Collection.
The backpack is part of the 50 years of BMW M Collection.
The 50 years of BMW M Collection includes two sunglasses.
Black men's t-shirt from the 50 years of BMW M Collection.

PASSION WITH STYLE.

Multi-faceted, distinctive, constantly reinventing itself yet highly recognisable – this high-quality collection invites all BMW M fans to celebrate uniqueness and greatness. The Anniversary Collection is available at selected BMW dealerships and can be ordered online.

Read more