BMW Concept M8 Gran Coupé

GAME CHANGER. TIMELESS MASTERPIECES.

WHAT CHRONOGRAPHS AND THE BMW CONCEPT M8 GRAN COUPÉ HAVE IN COMMON.

GAME CHANGER. TIMELESS MASTERPIECES.

WHAT CHRONOGRAPHS AND THE BMW CONCEPT M8 GRAN COUPÉ HAVE IN COMMON.

Game changer. Timeless masterpieces.What chronographs and the BMW Concept M8 Gran Coupé have in common.

Both aesthetes and pragmatists know that when two people do the same thing it always turns out differently. You may choose to measure time with an ordinary wristwatch, for example. On the other hand, you might select a chronograph from a fine manufacturer such as A. Lange & Söhne – an elaborately hand-crafted timepiece that stands for style and luxury. The same ethos applies to the BMW Concept M8 Gran Coupé. There are ordinary sports cars, and then there is this four-door Gran Coupé from BMW, which sets new standards of luxury with its graceful and inspiring design. A. Lange & Söhne chronographs and the BMW Concept M8 Gran Coupé have both reached the top of their respective categories in terms of their composition, and therefore represent the ultimate in style.

Read more

RAISED TO A NEW LEVEL.

When it comes to inventions that changed the world, chronographs are certainly in the mix. In the middle of the 19th century, these ‘time recorders’ raised the perception and measurement of time to a completely new level. Until the second half of the 19th century, it was hard to conceive of a watch that was able to measure time to the second as well as read it. These perfectly-crafted masterpieces are much greater than the sum of their parts – something that also applies to the BMW Concept M8 Gran Coupé. Aesthetics meets performance here. The result is a car withou compromise, but in fact the opposite: the perfect synergy of all its components.

Read more
Chronographs Manufacture
Chronographs Manufacture
Chronographs Manufacture

OPTICAL AND TECHNICAL PERFECTION.

Chronographs have always been more than just a perfectly-coordinated rotation. Elaborate embellishments, finely crafted surface structures and fine materials such as silver and gold all signify technical accessories of the highest quality – an expression of innovation and extravagance. This ethos is also true of the BMW Concept M8 Gran Coupé. Both its appearance and finish are fine-tuned with only the best components used. Its aesthetic and practical design nods to both the past and the future. These characteristics, as well as a love for detail, are found in both luxury chronographs and the Concept M8 Gran Coupé.

Read more
Chronographs Manufacture
Chronographs Manufacture

THE PEAK OF CRAFTSMANSHIP.

A. Lange & Söhne chronographs have something else in common with the BMW Concept M8 Gran Coupé: they are produced manually. Each watch is unique, just like the BMW Concept M8 Gran Coupé. The functional elements of an A. Lange & Söhne chronograph are made of the highest quality materials with the greatest attention to detail, as is the Concept M8 Gran Coupé. Its impressive paint finish sets new standards when it comes to colour technology – and the same applies to the striking gold accents on its body.

Read more

AN EXPRESSION OF PERSONALITY.

BMW Concept M8 Gran Coupé

AN EXPRESSION OF PERSONALITY.

Even through the chronograph’s almost 150-year history has seen many technical changes, enthusiasm for the perfect technology, timeless elegance and a unique product has remained. Luxurious chronographs are always a statement of expression that stand for the characteristics and values of the wear, just as the BMW Concept M8 Gran Coupé conveys the values of BMW M.

BMW Concept M8 Gran Coupé

JUST CHANGE EVERYTHING.

THE BMW CONCEPT M8 GRAN COUPÉ.

JUST CHANGE EVERYTHING.

THE BMW CONCEPT M8 GRAN COUPÉ.