The BMW Brand Experience Center near Zurich is the ideal source of inspiration for anyone who wants to make their BMW vehicle even more refined, luxurious and individual. The BMW Individual M4 Coupé, which has been specially enhanced for this unique facility and its strikingly elegant ambience, shows what it is possible to create when individuality is enhanced to the maximum thanks to BMW Individual.
If you are looking for the ideal location to get as close as possible to your own dream vehicle before purchasing, then the BMW Brand Experience Center is the perfect choice. Nowhere else will you be able to find the almost limitless variety of materials and equipment options that are found there. In an elegant ambience, characterised by modern aesthetics, natural materials and high-quality furnishings, you can experience and be inspired by an extensive selection of the most exclusive optional extras.