BMW M4 Coupé


Visiting the BMW Brand Experience Center in Switzerland.

Individuality and High Performance.Visiting the BMW Brand Experience Center in Switzerland.

The BMW Brand Experience Center near Zurich is the ideal source of inspiration for anyone who wants to make their BMW vehicle even more refined, luxurious and individual. The BMW Individual M4 Coupé, which has been specially enhanced for this unique facility and its strikingly elegant ambience, shows what it is possible to create when individuality is enhanced to the maximum thanks to BMW Individual.

If you are looking for the ideal location to get as close as possible to your own dream vehicle before purchasing, then the BMW Brand Experience Center is the perfect choice. Nowhere else will you be able to find the almost limitless variety of materials and equipment options that are found there. In an elegant ambience, characterised by modern aesthetics, natural materials and high-quality furnishings, you can experience and be inspired by an extensive selection of the most exclusive optional extras.

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BMW Brand Experience Center


Where dreams come true.

An even more exclusive ambience is offered by the Brand Experience Center’s BMW Individual Lounge, which has been specially designed for VIP guests. It is located behind an elegant wooden wall and, in a particularly personal environment, encapsulates the exclusive and stylish aesthetics of BMW Individual Manufaktur.

Upon entering, every visitor will quickly realise that this environment offers the peace, quiet and stylish surroundings required to let all your automobile dreams and desires take shape. Specially trained customer advisors will accompany you on this exciting journey, guiding you through all the uniquely luxurious details that can be transferred to your individual high-performance vehicle.

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Elaborately customised by BMW Individual specially for the BMW Brand Experience Center, the BMW Individual M4 Coupé in BMW Individual Stratus Grey Metallic special paint finish is the perfect embodiment of design inspiration. The high-performance coupé is available on 19'' and 20'' original M Performance forged Y-spoke style 763M wheels with sports tyres.

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BMW M4 Coupé in der BMW Individual Sonderlackierung Stratusgrau metallic.

© BMW M4 Coupé with BMW Individual Special Paint Stratus Grey metallic.

The special forged rims of the style 763M wheels weigh in at just 39.6kg. This is just under 9kg less than with the Competition style 666M wheels – a significant step in terms of driving dynamics and performance.

They are special in many ways. To start, each wheel is completely milled from a forged blank. The rim is then lavishly polished and prepared for painting. The striking Frozen Gold paintwork only acquires its cool, shimmering finish through a transparent paint with gold pigments, as the impressive depth effect this creates can only be achieved through this elaborately-crafted technique.

Individuality – down to the last detail.
That's not all: almost every single detail and every square centimetre of BMW Individual Manufaktur’s bold creation radiates pure elegance and individuality.


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BMW Individual


The interior of the BMW Individual M4 Coupé is the perfect match for its external radiance. Here, a superior first impression is created by the extended Merino fine grain leather upholstery in soft Cohiba Brown. The contrasting quilted stitching in Champagne II (Biscay Beige) is another immediate highlight.

The two-tone steering wheel will also attract a lot of attention. BMW Individual Manufaktur has implemented a very desirable bi-colour combination for all at the Brand Experience Center to see: the clasp and rim are finished in Merino Fine Grain Champagne II leather at the top, while the grip surfaces create a soft contrast in Walknappa Cohiba Brown, an aesthetic that extends throughout the interior trim.

A further highlight is the contrast stitching in Champagne II (Biscay Beige). In addition, the Metallic Stratus Grey of the vehicle’s paint finish is found on individual accent strips and the steering wheel clasp. With it, the BMW Brand Experience Center showcases the possibility of creating a very special harmony between the vehicle’s exterior paint and the interior colour concept, thanks to the expertise of BMW Individual.


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BMW Individual M4 Coupé

Proven handcraft meets sophisticated technology.
Another highlight of the generous leather interior is its Sun Reflective Technology. This special treatment preserves the natural properties of the leather components and reflects direct sunlight in the invisible wavelength range. The surfaces heat up less and thus always remain comfortable to the touch, even when left exposed to the sun for long periods of time.

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BMW Individual M4 Coupé

Motorsport DNA in its most beautiful form.
Not to be missed, of course, is the interior trim in Carbon Fibre (SA4WL). Elements made of this particularly light yet strong material underline the motorsport DNA of the BMW M4, setting an exciting contrast to the elegant leather interior of the sports coupé.

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BMW Brand Experience Center

Want to design your own BMW M with BMW Individual? Then head to the BMW Individual Manufaktur Visualizer here.

BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 10.0 - 9.9 (9.3)
CO2 emissions in g/km (combined): 227 - 225 (213 - 211)
The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic.

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  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.