At the beginning of our four-part video series ‘How we design icons - by BMW M’, we visit the top secret BMW Group Design Department and marvel at the creative process undertaken by Seungmo Lim. In this interview, the exterior designer of the BMW M5 provides a rare insight into how his first abstract sketches are transformed into the perfect lines of the high-performance sedan.


For me, design is like preparing a gift for somebody.
Seungmo Lim, Exterieur Designer BMW M5
When we talk about BMW M Design, it's primarily about turning race sport-based functionality into design icons.
Domagoj Dukec, Vice President Design BMW M and BMW i
BMW M5 Design

Behind the design of every new vehicle is a vision of the designers first thoughts and emotions, as well as the technical know-how required to create a high-performance model. This is a task that only BMW M’s greatest talents can take on. This exclusive behind-the scenes footage shows how a strong idea shapes a powerful design. For the first time, Seungmo Lim, exterior designer of the BMW M5 Sedan, reveals how he achieves great things. Thanks to his imagination, the BMW M5 shows what driving dynamics are possible through its bold lines alone.

At the end of the process, you see the perfect design that fits the story. That is the pleasure of designing such an exciting car.
Seungmo Lim, Exterieur Designer BMW M5

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BMW M5 Sedan:
Fuel consumption in l/100 km (combined): 10.5
CO2 emissions in g/km (combined): 241

Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, and under fuel-consumption.html.

The figures do not refer to an individual vehicle and do not constitute part of the offering; they are intended solely as a basis for comparison of the different vehicle types. CO2 emissions occurring during the production and provision of the fuel or other energy sources are disregarded when determining the CO2 emissions in accordance with Directive 1999/94/EC.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.