Trailblazing design and breathtaking performance undoubtedly arouse longing and pure emotion. However, the actual connection between driver and high performance car is provided by the user interface. Since its early days, BMW M has always displayed an ambitious vision in this field, and thanks to the introduction of progressive digitization in the new M5, it has opened up completely new possibilities and is once again playing the role of pioneer. The user interface designers of the BMW M Design Department did not have to submit to the usual constraints and specifications – instead they saw the brief as a gigantic playground free from comprimise and let their creativity run wild. The result is an innovative, intuitive interface that instantly connects the driver to the M5’s sporty spirit. In sign of respect to its predecessors‘ heritage, motifs from iconic models of BMW‘s history are also incorporated in the design.