Our new video series recently began with ‘How we design icons – by BMW M’, where exterior designer Seungmo Lim offered exclusive insights into the BMW Group Design Department and the process of creating a design for a BMW M model. But that’s just the beginning. What follows is the transition from sketch on a page to clay model – and this requires artists who can turn a bold vision into something tangible. Robert Cornacchia is one such person, and in the following video he shows how BMW’s unique designs are transformed into something life-sized and fully three-dimensional.
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