Our new video series recently began with ‘How we design icons – by BMW M’, where exterior designer Seungmo Lim offered exclusive insights into the BMW Group Design Department and the process of creating a design for a BMW M model. But that’s just the beginning. What follows is the transition from sketch on a page to clay model – and this requires artists who can turn a bold vision into something tangible. Robert Cornacchia is one such person, and in the following video he shows how BMW’s unique designs are transformed into something life-sized and fully three-dimensional.

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M Design is characterized by the high performance, power and dynamic and the feeling of creating something extraordinary.
Robert Cornacchia, Modelling/Shaping BMW Group Design
BMW M5 Clay Model
Never underestimate the clay model. It stands at the centre of our design process.
Marcus Syring, Head of Design BMW M
BMW M5 Clay

BMW is one of the last automakers to rely on the production of life-size clay models, and because they offer an incomparable way of studying a new car in development, BMW M is reluctant to do away with them. They are the only way the presence of an entire vehicle can be experienced and its proportions fully appreciated. The job of the clay modeller is to wed the designer’s idea and the developer’s technical specifications without losing the unique vision of the new BMW M5. The BMW M5 combines the functionality and
perfection of racing car with the breath-taking appearance of a high-performance sedan. The highly emotional process of rendering it in clay requires razor-sharp concentration, profound dedication and intense passion. All of these elements are embodied in the BMW M5 with every curve, every contour and every edge of its dynamic and elegant exterior.

As soon as I get that feeling of goosebumps, that presence which transports pure power.
Robert Cornacchia, Modelling/Shaping BMW Group Design

Don’t want to miss an episode of our BMW M5 Design series? Then subscribe to BMW M’s YouTube Channel and stay up to date!

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BMW M5 Sedan:

Fuel consumption in l/100 km (combined): 10.5

CO2 emissions in g/km (combined): 241

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Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, and under fuel-consumption.html.


The figures do not refer to an individual vehicle and do not constitute part of the offering; they are intended solely as a basis forcomparison of the different vehicle types. CO2 emissions occurring
during the production and provision of the fuel or other energy sources are disregarded when determining the CO2 emissions in accordance with  Directive 1999/94/EC.


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All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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