BMW M4 Competition with BMW Motorsport emblem

50 YEARS OF BMW M.

The iconic "BMW Motorsport" emblem returns.

50 years of BMW M.The iconic "BMW Motorsport" emblem returns.
03. Dec 2021

On the occasion of BMW M’s 50th anniversary, the classic BMW Motorsport emblem returns – available on request for BMW M automobiles and BMW models with the M Sport package.

BMW M4 Competition Coupé with M xDrive:
Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP)
CO2 emissions in g/km (combined): 230-227 (WLTP)

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EXCLUSIVE: THE "BMW MOTORSPORT" LOGO.

BMW M is flying the flag on its new products for a tradition-conscious anniversary mood. If desired, BMW M automobiles produced after March 2022 can be fitted with the BMW Motorsport logo at the front, the rear and on the wheel hubs. As an alternative to the conventional BMW emblem, the original logo symbolizes passion for motor racing and for the roots of the BMW M marque. On offer for the first time in the history of the strongest three letters in the world, this unique opportunity is available from the end of January 2022.

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Franciscus van Meel

Franciscus van Meel

“With the classic ‘BMW Motorsport’ emblem, we’d like to share our joy about the anniversary oft BMW M with the fans of the brand.”
Franciscus van Meel, CEO of BMW M GmbH

Complementing the historic emblems in the jubilee year of 2022, 50 iconic and historic BMW M liveries will be available for selected series. Style-defining colours like Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red or Frozen Marina Bay Blue are references to various different epochs in BMW M’s 50-year history.

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THE EMBLEM WITH A LEGENDARY HISTORY.

The BMW logo with the offset semicircles in blue, violet and red was first used in 1973 on the racing cars of BMW Motorsport GmbH, which had been established a year before. With the debut of the BMW M1 in 1978, the three coloured stripes followed, slanted to the right and leaning on the letter M. Even outside the motorsport scene, the stripes became a trademark with particularly high recognition value and identification power. The legendary BMW M1 was the only BMW M high-performance production vehicle to bear the historic motorsport emblem in addition to the logo with the three stripes.
In both logos, blue stands for BMW, while red symbolizes racing and violet the combination of the two. In the meantime, violet has given way to a dark blue and BMW Motorsport changed its name to BMW M in 1993, but nothing has altered the symbolism of the brand and logo. In its 50th year of existence, the company is more successful than ever as the world market leader in the performance and high-performance automotive segment.

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“The M has long been considered the strongest letter in the world, and in our company's anniversary year it is stronger than ever.”
Franciscus van Meel, CEO of BMW M GmbH

NEW BMW M MODELS IN 2022.

Performance and high-performance automobiles are enjoying steadily growing popularity worldwide, which will once again be fuelled by new product highlights in the anniversary year. For the first time, the company is launching a BMW M3 Touring in the course of 2022. In addition, performance-oriented fans of the brand in particular can look forward to a spectacular special version of the BMW M4 Coupé series. The follow-up to the successful BMW M2 is also already at an advanced stage of series development. In parallel, the electrification of the BMW M brand is moving forward as well. The anniversary year will see the launch of the first electric high-performance model in the history of BMW M.
BMW M GmbH will not only celebrate its anniversary with attractive new products, but also with numerous events. Anniversary performances are planned in 2022 at the Concorso d'Eleganza Villa d'Este on Lake Como in May, followed by the Goodwood Festival of Speed in Great Britain and the Concours d'Elégance in Pebble Beach, California. The 24 Hours of the Nürburgring is also a welcome occasion for BMW M to review the brand’s history of success and thrill fans with the future of BMW M.

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BMW M4 Competition

BMW M4 Competition Coupé with M xDrive:
Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP)
CO2 emissions in g/km (combined): 230-227 (WLTP)

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M design graphic for the BMW M4 Coupé.

M design graphic for the BMW M4 Coupé.

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BMW XM in the BMW Individual special paint finish Urban Green.

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The design of the 3.0 CSL

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An icon reinterpreted: The design of the 3.0 CSL is uncompromising, with quotes from its ancestor and accents of its own.
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The BMW XM interior.

Progressive luxury.

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One highlight of the first BMW XM is its special interior. Concentrated performance experience meets premium lounge character.
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  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.