50 YEARS OF BMW M UP CLOSE.

Visitors walk through large sections of the museum on a specially created BMW M circuit, modelled on a racetrack: “We have consciously integrated the eight BMW M stations into our permanent exhibition to highlight the BMW M anniversary everywhere,” says Helmut Käs, Head of BMW Group Classic, explaining the concept: “It is not your usual temporary exhibition. Instead, we are adding special highlights within the museum. For example, the ‘Visions’ room is actually all about future topics. We have set up a stage for the most successful racing touring car in the early days of BMW Motorsport – the BMW 3.0 CSL – flanked by the BMW 2002 turbo. That is also a symbol: both vehicles are an integral part of the tradition which is shaping our tomorrow.”

The special exhibition flowing through a further seven rooms highlights various aspects such as the history of racing touring cars, the manufacture of the BMW Individual, the complete M Story with background information on the distinctive colours, the logo and the anniversary logo launched in 2022. Special aspects such as the BMW Art Cars and BMW M Driving Experience, which would not even exist without BMW M, are also showcased. The exhibits include the iconic BMW M1 and BMW M3 as well as design concepts, prototypes, BMW M classics and winning racing cars such as the BMW V12 LMR, all combining to give a sense of what the brand is all about.