ROAD TO SUCCESS.

BMW M wins the Golden Steering Wheel and six SPORT AUTO awards.

Road to success.BMW M wins the Golden Steering Wheel and six SPORT AUTO awards.

12. Nov 2021

When it’s sportiness you need, it’s the letter M that makes the difference: Seven trade magazine awards in a single month is impressive proof. Seven trade magazine awards in a single month is impressive proof.

The German trade media’s most prestigious prize – the Golden Steering Wheel – went to the BMW M4 Coupé. With traditional sports car characteristics and state-of-the-art technology, the new BMW M4 sets standards for performance both in everyday traffic and on the racetrack. This performance is what convinced the expert jury of journalists from Auto Bild and Bild am Sonntag who, along with their readers, gave the high-performance car the Golden Steering Wheel award.

BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 9.9-10.2 (WLTP)
CO2 emissions in g/km (combined): 226-231 (WLTP)

"I am delighted that our sports cars, with their long tradition, continue to set standards in this new generation of models. This shows how high we’ve set the bar in this high-performance segment."
Frank van Meel, CEO of BMW M GmbH

BEST SPORTS CAR 2021.

BMW M4 beats Porsche and Lamborghini.

When selecting the outstanding new models of 2021, trade magazine Auto Bild and weekly newspaper Bild am Sonntag chose the new BMW M4 as the leader of the pack. Indeed, the BMW M4 prevailed over the Porsche 911 GT3 and the Lamborghini Huracán STO in the final runnings for the Sports Car category. The BMW M4’s fascinating charisma and precise control, even in dynamic situations, was a convincing factor for the readers' vote and the test drives carried out by the expert jury.

Winning the 2021 Golden Steering Wheel award adds another coveted trophy to the collection and contributes to the ongoing success story for BMW M GmbH's high-performance models in the premium mid-size class.

BMW M: SIX-TIME WINNER OF THE SPORT AUTO AWARD .

The sportiest cars come from BMW M, according to the readers of the renowned trade magazine SPORT AUTO. In the 29th vote for the SPORT AUTO Award, BMW M won no fewer than six times for their performance as well as high-performance automobiles and secured first place in their categories.
The M combination of dynamic performance, agility and precision convinced the jury in a wide range of vehicle segments -- from the premium compact class to the high-performance sports cars. With six titles, BMW M is once again one of the most successful contenders in the competition for the SPORT AUTO Awards. Especially as around 15,500 readers were involved in choosing the best cars from a list of 234. BMW M’s excellent ranking shows that M is not only the strongest letter in the world, but also one of the most popular.

The readers of SPORT AUTO were most impressed by the BMW M340i xDrive. It won the category "Sedans and Estate Cars Up To €75,000".

BMW M340i.

With Performance to class win.

For the third time in a row, the driving pleasure enhanced with M specific know-how led M to class victory in the category Sedans and Estate Cars Up To €75,000. This year, the readers of SPORT AUTO once again chose the BMW M340i xDrive Sedan and the BMW M340i xDrive Touring as their favourites in this category. Both models impressed thanks to their 275 kW (374 hp) straight-six engines, 48-volt mild hybrid technology, 8-speed Steptronic Sport transmission and BMW xDrive intelligent all-wheel drive.

Taking pole position twice – BMW M3 and M4 win the SPORT AUTO award for saloons and coupés Up To €100,000.

BMW M3 AND M4.

Hard to beat.

The latest high-performance sports cars from BMW M are particularly popular in the premium mid-size class. In the competition category Sedans and Station Wagons Up To €100,000, the readers of SPORT AUTO gave the most votes to the BMW M3 Competition Saloon. The winner in the Coupés Up To €100,000 category was the BMW M4 Competition Coupé. Both winners boast fascinating dynamic driving potential with unlimited capabilities for everyday use.

Taking pole position twice – BMW M3 and M4 win the SPORT AUTO award for saloons and coupés Up To €100,000.

From zero to 100 km/h in three seconds and from nowhere to its first SPORT AUTO award - the BMW M5 CS also won first prize in the category Sedans and Station Wagons Up To €100,000.

BMW M5 CS.

The most powerful BMW M claims the prize.

BMW M secured the title in the Sedans and Estate Cars Over €100,000 class with another high-performance model. Outstanding performance, lightweight construction and exclusive features characterise the driving experience in the BMW M5 CS, which leads the pack in this category. A 467 kW (635 hp) V8 engine with M TwinPower Turbo technology and high-rev characteristics make it the most powerful model in the history of the BMW M brand. The BMW M5 CS accelerates from zero to 100 km/h in 3.0 seconds and reaches 200 km/h after just 10.3 seconds.

The BMW Z4 M40i wins the SPORT AUTO Award for the third time.

BMW Z4 M40i.

Best convertible Up To €75.000.

For a particularly sporty open-air driving experience, the readers of SPORT AUTO again showed their preference for the BMW Z4. As in 2019, the most powerful version of the roadster, the BMW Z4 M40i, came out top in the Convertibles and Roadsters Up To €75,000 category.

The BMW Z4 M40i wins the SPORT AUTO Award for the third time.

A farewell prize - the BMW M240i Coupé is a triple winner of the SPORT AUTO Award.

The direct successor, the BMW M240i xDrive Coupé, will launch in 2022.

BMW M240i COUPÉ.

Farewell prize.

The sixth class victory went to the BMW M240i Coupé, which after 2017 and 2018 once again won the title in the Coupés Up To €75,000 category at the end of its production run. The car’s compact dimensions, along with a straight-six engine, M specific suspension and distinctive design features, combine to create the winning recipe for this dynamic two-door model. The new BMW 2 Series Coupé will be launched in a few weeks’ time, initially on the North American market and then in early 2022 in Europe. The top model is now the new BMW M240i xDrive Coupé. Its 275 kW (374 hp) straight-six petrol engine, 8-speed Steptronic Sport transmission and intelligent all-wheel drive, are the best prerequisites to be the sportiest automobile in the premium compact segment.

THE M AUTOMOBILES

Experience now

THE M AUTOMOBILES

Experience now

BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 9.9-10.2 (WLTP)
CO2 emissions in g/km (combined): 226-231 (WLTP)

BMW M3 Competition Sedan:
Fuel consumption in l/100 km (combined): 9.6-9.8 (WLTP)
CO2 emissions in g/km (combined): 219-224 (WLTP)

BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 9.9-10.2 (WLTP)
CO2 emissions in g/km (combined): 226-231 (WLTP)

BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.6-9.8 (WLTP)
CO2 emissions in g/km (combined): 219-224 (WLTP)

BMW M5 CS:
Fuel consumption in l/100 km (combined): 11.3 (NEDC) / 11.3 (WLTP)
CO2 emissions in g/km (combined): 258 (NEDC) / 256 (WLTP)

BMW M240i xDrive Coupé:
Fuel consumption in l/100 km (combined): 8.8–8.1 (WLTP)
CO2 emissions in g/km (combined): 200–185 (WLTP)

BMW M340i xDrive Sedan:
Fuel consumption in l/100 km (combined): 7.0-6.6 (NEDC) / 8.2-7.5 (WLTP)
CO2 emissions in g/km (combined): 161-152 (NEDC) / 188-172 (WLTP)

BMW Z4 M40i:
Fuel consumption in l/100 km (combined): 7.2 (NEDC) / 8.0-7.9 (WLTP)
CO2 emissions in g/km (combined): 164 (NEDC) / 182-181 (WLTP)

The models illustrated include optional equipment.

Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

ROAD TO SUCCESS.

BMW M wins the Golden Steering Wheel and six SPORT AUTO awards.