At BMW Welt, there will be several new highlights in the BMW M Area at the IAA Mobility 2023, all of which revolve around the themes of thrill, action and high-performance. And that is meant literally: while the XM Dance Challenge, where visitors can create, download and share their own video, will provide a dash of competition and the best moves, right next door visitors will be able to get a close-up look at the technology of the BMW M Mixed Reality Experience, the new virtual reality technology developed by BMW M itself, using a BMW M2 specially converted for the purpose. Already tested at the Coachella Festival, a mirror wall in the M area also invites visitors to take a genuine high-performance mirror selfie.
Further automotive M power is provided in the form of the BMW XM Label Red and BMW M Hybrid V8 Showcar, both of which will be presented on site.
BMW Welt Munich, Am Olympiapark 1, Munich
Mon-Fri, 7:30 a.m. to midnight
Sun, 9 a.m. to midnight