M Town is everywhere, as fiction and reality come together to create a place of longing for all high-performance car enthusiasts. Bader El Hindi’s challenge was to create this place for the BMW M Town campaign. As production designer, he was responsible for the design of the set. In a personal interview, he describes what makes the concepts for films such as “One Night in BMW M Town”, “A Coffee in BMW M Town” and “Railroad Crossing in BMW M Town” so challenging, but so unique at the same time.
20. Nov 2018