The automotive realisation of a personal dream.

THE BMW INDIVIDUAL 7 SERIES. The automotive realisation of a personal dream.

How can a vehicle like the BMW 7 Series possibly be better still? How can it, once again, set new automotive standards? A major challenge, even for the best BMW designers and engineers. The answer: question absolutely everything and drive for total perfection and quality right through to the smallest detail.

The result is probably the best BMW ever built. A peerless symbiosis of aesthetics, dynamics and comfort. A pioneer in contemporary luxury. And yet, it is still possible to have more timeless luxury with the exclusive materials and colours from BMW Individual. Let yourself be inspired by impressive examples from the unique BMW Individual Design Composition and fine details such as the weave-look stitching in the new BMW 7 Series.

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The exterior of the BMW Individual 7er.

BMW Individual paint finish in Almandine Brown.

The BMW Individual paint finish Almandine Brown metallic in perfect harmony with the 20“ BMW Individual light alloy wheels V-spoke styling 649 I in bicolour.
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20“ BMW Individual light alloy wheels.

The 20“ BMW Individual light alloy wheels V-spoke style 649 I are forged, painted in bicolour and create an exclusive appearance. The BMW Individual lettering is discreetly laser-engraved.
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BMW Individual rear designation.

The BMW Individual designation at the rear is exclusive to the new BMW 7 Series and is a distinctive sign of your personality.
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Interior configuration.

An exceptionally harmonious concept of colours and material: BMW Individual full fine-grain Merino leather in Tartufo and BMW Individual interior trim in the fascinating, deep Piano finish Black. The rich Mediterranean brown and hand-woven piping in Smoke White offer unprecedented exclusivity in the interior of the new BMW 7 Series.


The BMW Individual leather steering wheel with applications in Piano finish Black integrates harmoniously with the BMW Individual interior trim, establishing an overall visual experience. The BMW Individual emblem is a perfect fit with the design, signalling its special provenance.

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The sophisticated polish of the BMW Individual Piano finish Black interior trim makes the transition to the silky matt leather both a haptic and a visual experience of the highest order. The BMW Individual doorsill finishers with illuminated lettering raise expectations of an exceptional driving experience when entering the vehicle. The BMW Individual Alcantara headliner in Tartufo gives the interior a special impression of quality that can be seen and felt.


The removable BMW Individual coolbox guarantees exclusive moments. Easy to access between the rear seatbacks, it has space for two large bottles and one small bottle. It maintains the perfect temperature, whether it’s champagne or a refreshing soft drink.

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Die BMW Individual Kühlbox.

BMW M760Li xDrive:
Fuel consumption in l/100 km (combined): 12,8
CO2 emissions in g/km (combined): 294

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Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, or under The figures are not based on an individual vehicle and do not constitute part of the product offer; they are provided solely for the purposes of comparison between different vehicle types. CO2 emissions caused by the production and provision of fuel or other energy sources are not taken into account in the determination of CO2 emissions pursuant to Directive 1999/94/EC.

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All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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