How can a vehicle like the BMW 7 Series possibly be better still? How can it, once again, set new automotive standards? A major challenge, even for the best BMW designers and engineers. The answer: question absolutely everything and drive for total perfection and quality right through to the smallest detail.
The result is probably the best BMW ever built. A peerless symbiosis of aesthetics, dynamics and comfort. A pioneer in contemporary luxury. And yet, it is still possible to have more timeless luxury with the exclusive materials and colours from BMW Individual. Let yourself be inspired by impressive examples from the unique BMW Individual Design Composition and fine details such as the weave-look stitching in the new BMW 7 Series.