The BMW Individual Lounge at BMW Welt Munich

ROOM FOR INDIVIDUALITY.

The new BMW Individual Lounge at BMW Welt is the pinnacle of style.

Room for individuality.The new BMW Individual Lounge at BMW Welt is the pinnacle of style.
25. Sep 2018

To express one's own personality: that has always been the aim of BMW Individual. In order to turn the almost limitless possibilities of the BMW Individual program into a unique experience and highly exclusive environment, a completely new area at BMW Welt in Munich has opened: the BMW Individual Lounge. From within its exceptional surroundings, you can explore all the colours, shapes, materials and optional extras that are available to help you customise your very own BMW model.

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5 FACTS ABOUT THE LOUNGE:

  • 01 Unique, exclusive ambience
  • 02 Entire BMW Individual range available
  • 03 Large configuration display for perfect visual representation
  • 04 Individual advice from a BMW Genius
  • 05 Exclusive customer advice by appointment
BMW Individual Lounge

INSPIRING POSSIBLITIES.

Whether selecting precious woods, embedded diamonds, eye-catching bi-colour paintwork or filigree inlays as artistic decorations for the interior, the diversity of the BMW Individual Manufaktur lets your imagination run free. In the new BMW Individual Lounge, the individualisation of your vehicle becomes an inspirational experience that engages all the senses.

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BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

BMW Individual Lounge

INDIVIDUAL ADVICE ON SITE.

Do you want to experience the exclusive look of an elaborate leather contrast stitching in person? Take a look around the lounge, examine the quality materials and enjoy the freedom to feel every detail of your future BMW. And if you would like to be guided through the entire range of options, the BMW Individual Lounge offers individual advice from a specially trained BMW Genius. You can also make an appointment with a BMW Individual Exclusive Customer Consultant at any time.

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EXPERIENCE THE COLOUR.

BMW Individual Lounge

At the BMW Individual Lounge, you can discover over 100 exclusive paintwork finishes in the finest colour gradations. Whether matt colours that emphasise BMW’s powerful design language, or brilliant metallic paintwork for a mesmerising effect and hypnotic deep shine – you can explore the entire spectrum in fine detail.

GET THE LOOK.

BMW Individual Lounge

Would you like to get an immediate sense of how your selected options will look? The configurator in the BMW Individual Lounge can be used to provide an instant visualisation.

SHOW CHARACTER.

BMW Individual Lounge

Your own vehicle offers an infinite canvas on which you can express your unique personality. With BMW Individual, automotive fantasies will become reality.

„ BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive. “
Franciscus van Meel, CEO of BMW M GmbH
BMW Individual Lounge

EXCLUSIVE EQUIPMENTS THAT CREATE PERSONALITY.

EXCLUSIVE EQUIPMENTS THAT CREATE PERSONALITY.

MORE HIGHLIGHTS:

BMW Individual x design classics

The power of colour.

02. Aug 2023
A manifesto of individuality: Special paint finishes from BMW Individual meet modern design classics.
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BMW paint finishes: Shades of Black and Grey

Shades of Black and Grey.

05. Apr 2023
Black and grey – colours that stand for timeless elegance. And the various BMW Individual paint finishes portfolio has some particularly fascinating shades.
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BMW X5 M Competition in BMW Individual Gentian Blue.

Confidence in colour.

22. Mar 2023
With the BMW Individual special paint finishes, the BMW X5 M Competition and the BMW X6 M Competition demonstrate their claim to leadership.
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BMW Individual interior of the BMW M4 Convertible

Cutting edge.

21. Mar 2023
With know-how from the best staff: BMW Individual cuts leather with artificial intelligence.
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BMW XM in the BMW Individual special paint finish Urban Green.

Ultimate expressive Style.

20. Feb 2023
Expressive and exclusive: the BMW Individual special paint finishes emphasize the expressive luxury of the BMW XM.
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BMW Individual for the X Models from BMW M.

Colours of X.

01. Jun 2022
As multi-facetted as the X models from BMW M: BMW Individual special paint finishes lend the high-performance SAVs a very special exclusivity.
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