The BMW Individual Lounge at BMW Welt Munich

ROOM FOR INDIVIDUALITY.

The new BMW Individual Lounge at BMW Welt is the pinnacle of style.

ROOM FOR INDIVIDUALITY.

The new BMW Individual Lounge at BMW Welt is the pinnacle of style.

Room for individuality.The new BMW Individual Lounge at BMW Welt is the pinnacle of style.

To express one's own personality: that has always been the aim of BMW Individual. In order to turn the almost limitless possibilities of the BMW Individual program into a unique experience and highly exclusive environment, a completely new area at BMW Welt in Munich has opened: the BMW Individual Lounge. From within its exceptional surroundings, you can explore all the colours, shapes, materials and optional extras that are available to help you customise your very own BMW model.

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5 FACTS ABOUT

THE LOUNGE:

  • 01 Unique, exclusive ambience
  • 02 Entire BMW Individual range available
  • 03 Large configuration display for perfect visual representation
  • 04 Individual advice from a BMW Genius
  • 05 Exclusive customer advice by appointment
BMW Individual Lounge

INDIVIDUAL ADVICE ON SITE.

Do you want to experience the exclusive look of an elaborate leather contrast stitching in person? Take a look around the lounge, examine the quality materials and enjoy the freedom to feel every detail of your future BMW. And if you would like to be guided through the entire range of options, the BMW Individual Lounge offers individual advice from a specially trained BMW Genius. You can also make an appointment with a BMW Individual Exclusive Customer Consultant at any time.

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EXPERIENCE THE COLOUR.

BMW Individual Lounge

EXPERIENCE THE COLOUR.

At the BMW Individual Lounge, you can discover over 100 exclusive paintwork finishes in the finest colour gradations. Whether matt colours that emphasise BMW’s powerful design language, or brilliant metallic paintwork for a mesmerising effect and hypnotic deep shine – you can explore the entire spectrum in fine detail.

GET THE LOOK.

BMW Individual Lounge

GET THE LOOK.

Would you like to get an immediate sense of how your selected options will look? The configurator in the BMW Individual Lounge can be used to provide an instant visualisation.

SHOW CHARACTER.

BMW Individual Lounge

SHOW CHARACTER.

Your own vehicle offers an infinite canvas on which you can express your unique personality. With BMW Individual, automotive fantasies will become reality.

BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive.
Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH
BMW Individual Lounge

EXCLUSIVE EQUIPMENTS THAT CREATE PERSONALITY.

EXCLUSIVE EQUIPMENTS THAT CREATE PERSONALITY.