To express one's own personality: that has always been the aim of BMW Individual. In order to turn the almost limitless possibilities of the BMW Individual program into a unique experience and highly exclusive environment, a completely new area at BMW Welt in Munich has opened: the BMW Individual Lounge. From within its exceptional surroundings, you can explore all the colours, shapes, materials and optional extras that are available to help you customise your very own BMW model.
Whether selecting precious woods, embedded diamonds, eye-catching bi-colour paintwork or filigree inlays as artistic decorations for the interior, the diversity of the BMW Individual Manufaktur lets your imagination run free. In the new BMW Individual Lounge, the individualisation of your vehicle becomes an inspirational experience that engages all the senses.