Exciting debut: M Corso, M Night, the BMW Driving Experience and a Formula 1 track. This is the M Festival 2017 in Shanghai – the first one ever in China. In mid-August, 2,000 excited BMW M Fans experienced everything the brand has to offer. From drifting, to slalom and much, much more. At dozens of workshops with instructors from BMW Driving Experience, the BMW family experienced M Power in its truest form. There was much to please the eye as well: drift shows, legendary classic cars like the BMW M3 E30 and E36 or the second generation of the BMW M5 were real head-turners. In addition, the BMW M3 and M4 Fans Editions celebrated a premiere and market launch in China. Also in the starting gates: BMW factory drivers, who enjoy basking in the crowds and giving countless autographs.