Design, by and large, is driven by the spirit of time. Martina Starke, Head of Brandvision and Brand Design BMW, defines the BMW Individual Collection with particular sensitivity – and perceptiveness.
Every BMW M3 has the following in common: uncompromising dynamics and formidable performance. But while these legendary values are appreciated by connoisseurs and owners alike, they are still not quite enough for one particularly special customer.
In 1991, the South African artist became the first woman to create artwork on a BMW 5 Series Sedan, thus turning it into a BMW Art Car. Her second BMW project, 25 years later, was the BMW Individual 7 Series by Esther Mahlangu. In collaboration with the BMW Individual Manufaktur, she transformed this vehicle into an extraordinary and dynamic work of art.
The BMW Individual Manufaktur’s work has always been accompanied by fascinating superlatives regarding material selection, quality, workmanship and colour schemes. The new special BMW 750Li xDrive Solitaire Edition limited to only six cars enhances these exceptionally unique models with a further highlight.
Silver – no other precious metal has such reflective power. And nothing else gleams with such dignity. It is now gleaming in the BMW Individual 760Li Sterling as well.