Articles about #Innovation

BMW M Mixed Reality Project Lead Alex Kuttner

How to BMW M Mixed Reality.

26. Jul 2023
Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M, explains in an interview what makes the innovative driving experience between the virtual and physical worlds so unique.
Read article
BMW M Mixed Reality

BMW M Mixed Reality.

26. Jul 2023
With BMW M Mixed Reality, BMW M presents a unique and innovative driving experience in which the vehicle itself becomes the controller, combining the virtual and physical worlds.
Read article
Bcomp is now an official BMW M Motorsport partner.

Sustainable lightweight construction.

05. Jul 2022
In the new BMW M4 GT4, almost all elements made of CFRP have been replaced by sustainable composites made of natural fibres from BMW M Motorsport partner Bcomp.
Read article
BMW Individual M850i Night Sky

Pioneering spirit.

24. Apr 2019
The BMW Individual M850i NIGHT SKY embodies the passion for innovation and luxury of BMW Individual.
Read article
BMW Active M Differential

5 Facts about: Active M Differential.

01. Aug 2017
Greater agility, better handling and exceptional traction: the Active M Differential raises driving fun to a new level.
Read article

The BMW 7 Series Edition 40 Jahre.

24. Jul 2017
Around the world, the number “7” on the rear of a BMW stands for luxury, driving pleasure and innovation. Now, on its 40th birthday, comes the BMW 7 Series Edition 40 Jahre.
Read article

Every gram counts.

14. Jan 2016
Optional additional equipment is available to further accentuate the exclusive race-car-inspired characteristics of the high-performance model from BMW M GmbH.
Read article

5 litres of water for 500 horses.

07. Oct 2015
The BMW M4 GTS is the first series-produced street vehicle to utilise an innovative and pioneering water injection system that further optimises the performance and consumption of the turbocharged six-cylinder inline engine, even at full performance capacity.
Read article

The wish for realism.

11. Feb 2015
The BMW M3 Sedan, BMW M4 Coupé and BMW M4 Convertible are the latest additions in a long success story. We wanted to know how they came about. Part 2 of our Interview.
Read interview

How do you create an icon?

07. Feb 2015
The BMW M3 Sedan, BMW M4 Coupé and BMW M4 Convertible are the latest additions in a long success story. We wanted to know how they came about. So we asked two central members of the development team, product manager Christoph Smieskol and project manager Michael Wimbeck, to tell us more.
Read interview

Statements straight from development.

30. Jan 2015
Walter Haupt works as an engineer at BMW M GmbH, where he has the primary responsibility for the development of the BMW X5 M and the BMW X6 M. We met him in Austin, Texas on the Circuit of the Americas racetrack.
Read interview

The shining joy of driving.

06. Jan 2015
The light of the future in the BMW M4 Concept Iconic Lights: in the front, laser and in the back, OLED.
Read article