For participation in the prize draw for “BMW M Town Prize”.


The organiser of the competition is BMW M GmbH, Daimler Str. 19, 85748 Garching (hereinafter “BMW M”). Further information on BMW M can be found at


Only unreservedly legally competent persons of full age who have declared their consent to these conditions of participation and who have unlimited legal capacity are entitled to participate.

The first 25 participants who answer correctly to the question will be named as winners of a prize. The 25 will win an M Town sticker package. The first 5 will additionally win an M Town passport cover. When the limit of 25 winning participants has been reached, winners will be contacted via direct message on Instagram, requesting their full name, delivery address and telephone number. Personal data will be exclusively used for the purpose of the sweepstakes.

Further information on data protection, in particular on contact details and the participant’s rights to data protection, can be found at:

Participation is free of charge and independent of the purchase of goods or services. Multiple entries are not allowed.


Participants whose personal details are incorrect will be excluded from the prize draw. Likewise, participants who attempt to manipulate the participation process and / or the prize draw and / or otherwise violate the terms and conditions of participation are also excluded. Employees of the organiser, or subsidiary and affiliate companies of the organiser, as well as their relatives, are excluded from participating in the competition. The exclusion can also be made retrospectively and in this case, any profit can be reclaimed.


The winners of the competition are determined by and limited to the first 25 entries. The winners will be notified in writing via direct message on Instagram, stating further details (“Winning Notification”), with the winnings only being payable if the winners declare to BMW M their acceptance of the prize within five calendar days of receiving the winning notification (“Acceptance of Prize”). If there is no declaration of acceptance by the prospective winner within this period, a new winner will move up.


Prizes will be offered to the first 25 participants. The winnings are one of 25 “BMW M Sticker-Sets”, one for each of the first 25 participants.

Depending on availability, BMW M reserves the right to issue a prize of at least equivalent value instead of the specified one.

Winnings cannot be paid out in cash. Winnings are not transferable to other persons and cannot be exchanged. Winners will be contacted directly via Instagram and the prize is sent by post.


BMW M reserves the right to terminate or modify the winner selection at any time without prior notice if, for technical or other reasons, the proper execution of the game cannot be guaranteed or the fairness of the game appears impaired. This does not give rise to any claims on the part of the participants.


BMW M shall only be liable for intent and gross negligence. This does not apply in the case of a negligent breach of a material contractual obligation. These are duties that are essential for the execution of the competition because they make them possible in the first place, and the fulfillment of which the participant can therefore rely and trust. In this case, the liability of BMW M for simple negligence is limited to the typical and foreseeable damage.

The limitation of liability does not apply to damages resulting from injury to life, body or health.


Legal recourse is excluded. There is no enforceable claim to the prize or the payment of the cash value. These conditions of participation and the entire legal relationship between the participant and BMW M are exclusively subject to German law.

This prize distribution is not affiliated with Instagram and is in no way sponsored or organised by Instagram. The recipient of the information provided by the participant is not Instagram but BMW M. The information provided will be used under the above conditions for the conduct of the prize distribution.

The participant does not assert any claims against Instagram in connection with participation in the competition. He or she indemnifies Instagram against any claims by third parties arising from his participation in the competition.

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