The BMW Individual M4 Coupé.

Impressively powerful.The BMW Individual M4 Coupé.

Speed, acceleration, agility –this can all be measured in numbers for the BMW M4 Coupé (Fuel consumption in l/100 km (combined): 8.8 to 8.3. CO2 emissions in g/km (combined): 204 to 194). But the look is measured in heartbeats.

Even from the outside, this BMW M4 Coupé equipped by the BMW Individual Manufaktur leaves no doubt as to its impressive performance. Outward signs of the deep reserves of power are seen in the exciting contrasts and the BMW Individual special paint finish Ruby Red metallic with effect particles that create a captivating sparkle in the sun.

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The dynamic appearance is further enhanced by additional BMW M Performance Parts in carbon, comprising mirror caps, the rear diffuser and tailpipe trim, which also visually underscores the powerful sound of the BMW M4 engine. In the interior, above all, the BMW Individual full fine-grain Merino leather in Bicolour Sakhir Orange/Black and additional leather in Sakhir Orange on the lower part of the instrument panel, centre console and backs of the exclusive lightweight M Sport seats guarantee a distinctive look. This is all highlighted by accent trims and a steering wheel clasp in Ruby Red metallic, which picks up on the striking paint finish, creating a perfect match between exterior and interior.


  • 01 450 hp (331 kW) power
  • 02 M TwinPower Turbo inline 6-cylinder petrol engine
  • 03 0 to 100 km/h in 4,0 s
  • 04 550 Nm torque

The 100 per cent realisation of individual wishes in an automobile requires equal measures of unique knowledge when it comes to materials, a far-reaching understanding of production processes and a firm grasp on the legal requirements. With his team of consultants from the BMW Individual Manufaktur, Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH, meets these challenges to achieve the best possible results in the interests of customers.

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To be faceless and totally standardised – that, for me, is a deeply worrying idea.
Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH

Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH.

Mr Schupet, you were General Manager of the BMW Group in Slovenia until 2015. What were your reasons for transferring to BMW M GmbH and therefore to BMW Individual?
As an enthusiastic collector of BMW M vehicles, I know how much our customers value their own cars. Even busy high-level executives take time when it comes to choosing their personal dream cars. And their demands are, of course, very high. What could be more exciting than understanding these demands right down to the smallest detail and then meeting them with the perfect automobile. This is possible with BMW Individual.


Why do you think people strive for individuality?
I believe there is more than one reason for this. Although one thing is for sure: We have long understood how little time there is after work and other obligations. We do not want to spend this time with trivial matters, but with beautiful things that enrich our lives. For me, these are things like special timepieces or limited editions of exclusive writing instruments. Another reason is that most of us fulfilled our basic needs long ago. So self-realisation has particular importance. The creation of an automobile according to your own ideas and principles is a unique opportunity to live out your individuality.


How would you describe the BMW Individual Manufaktur?
In plain terms, the BMW Individual Manufaktur is a team of designers, craftspeople and consultants that realises unique vehicles in terms of design and quality. But for me, it's much more than this. It is the extended arm of our customers. A tool that allows their automotive fantasies to come alive. And the results are vehicles that represent the highest form of exclusivity: tailor-made for individuality and mobility.


The BMW Individual Manufaktur is able to meet even the most extraordinary wishes. What particular highlights have you seen?
"Realise even the seemingly impossible" is a sentence that describes what we can do really rather well. And correspondingly out-of-the-ordinary vehicles have, indeed, been developed by the BMW Individual Manufaktur. For example, as well as a BMW M3 with extravagant scissor doors for an Olympic athlete, there was a BMW 7 Series Sedan which we refined exclusively with gold inlays worth 25,000 euros. A vehicle equipped with a safe for jewellery and gemstones was similarly exclusive. There was also a customer in Hawaii who asked us to create an interior trim using wood from a forest on the grounds of his own property. The result was fantastic. But it's not always this extreme. Some customers will only choose subtle paint finishes for the coachlines, embroidered cushions or personalised doorsill finishers. A unique piece from the BMW Individual Manufaktur does not have to be costly. But it will disproportionately increase the value and exclusivity of a vehicle.


Thank you very much, Mr. Schupet.

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Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, or under The figures are not based on an individual vehicle and do not constitute part of the product offer; they are provided solely for the purposes of comparison between different vehicle types. CO2 emissions caused by the production and provision of fuel or other energy sources are not taken into account in the determination of CO2 emissions pursuant to Directive 1999/94/EC.

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All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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