Both aesthetes and pragmatists know that when two people do the same thing it always turns out differently. You may choose to measure time with an ordinary wristwatch, for example. On the other hand, you might select a chronograph from a fine manufacturer such as A. Lange & Söhne – an elaborately hand-crafted timepiece that stands for style and luxury. The same ethos applies to the BMW Concept M8 Gran Coupé. There are ordinary sports cars, and then there is this four-door Gran Coupé from BMW, which sets new standards of luxury with its graceful and inspiring design. A. Lange & Söhne chronographs and the BMW Concept M8 Gran Coupé have both reached the top of their respective categories in terms of their composition, and therefore represent the ultimate in style.