“SHOW WHAT OUR CARS ARE REALLY MADE OF.”

Ludwig Willisch, Präsident und CEO von BMW of North America (links) und Frank van Meel, Vorsitzender der Geschäftsführung der BMW M GmbH.

The BMW Driving Experience impressively demonstrates that driving pleasure and driving safety are not mutually exclusive. Frank van Meel, CEO, BMW M GmbH, also enjoys his time on the racetrack. And now there are even more reasons why a training is really worth it.

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With M – go to the limits.

Individuality and speed are a top priority at BMW M GmbH. Even those who have not yet driven a BMW M model prior to a BMW Driving Experience, will be drawn into the joy of the precise and agile high-performance sports cars, for the purest form of driving pleasure. Nowhere else provides the possibility of using professional guides to find out “what our vehicles are capable of, when driven as they should be,” explains Frank van Meel. For him, the letter “M” symbolises one thing above all: international success in motorsport. It is, therefore, no wonder that racing and drift training at the BMW Driving Experience is particularly in demand among BMW M GmbH’s motorsports-minded customers. Where else does one have the chance to drive a real M to the absolute limit? “For our customers, the Driving Experience offers the chance to further develop their driving skills and to deal with extreme driving experiences,” emphasises Van Meel, who spent half a day at the Nürburgring with head instructor Claudia Hürtgen. Van Meel is still enthusiastic about the experience. “I had already driven a number of other racetracks, but the Nürburgring remains unique.” And for that reason, he’s already planned his next training day at the BMW Driving Experience.

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Curious now?

Then buckle up!

Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, or under http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. The figures are not based on an individual vehicle and do not constitute part of the product offer; they are provided solely for the purposes of comparison between different vehicle types. CO2 emissions caused by the production and provision of fuel or other energy sources are not taken into account in the determination of CO2 emissions pursuant to Directive 1999/94/EC.

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All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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