"IT HAS TO BE MORE THAN JUST BEAUTIFUL."

Why should an M driver choose M Performance Parts?

The most important reasons why is definitely our highest manufacturing quality, the accuracy of fit and the choice of materials, which are always the best available. This is evident, for example, in the fact that we usually work with full carbon. Our motto is always: only the best is good enough for BMW M Performance Parts. Another reason is our wide range. This enables us to respond with maximum precision to the most diverse customer requirements – whether they want something uncompromisingly sporty or fast and luxurious, everything is possible.
It is also incredibly convenient for our customers that M Performance Parts are homologated, i.e. you can take the part and simply have it installed. No additional work is required because we meet exactly the same requirements as a standard production part.
The most important reason, however, is that every customisation made with M Performance Parts always represents an aesthetic and/or technical improvement.

How do M Performance Parts affect the aerodynamics and weight of a BMW car?

Our parts are not just for show – they really provide extra performance by offering the best aerodynamics and optimal weight. We have a relatively large influence on both areas. When it comes to weight, the equation is simple: the heavier the vehicle part, the more weight you can save by replacing it with an M Performance Part.
When designing aerodynamically effective parts, great importance is attached to a balanced drive. Development takes place in the wind tunnel in order to match design with aerodynamic requirements. Our M Performance Parts increase the downforce and thus the driving stability at the same time. Depending on the vehicle, some front and rear spoilers can only be installed in combination with one another.

What role does your involvement in the MotoGP™ Safety Car play for BMW M Performance Parts?

Of course we are happy to be able to equip the MotoGP™ Safety Car. For us it is a big stage to show what we can do. That's why we always rely on the latest vehicle and use parts that will also be available for series production.
 

Apart from the exterior, where else do M Performance Parts play a special role for BMW automobiles?

Björn Lellmann: We design parts for the interior, such as the M Performance steering wheel with its optimised shape, 12 o'clock marker and race display. We often combine leather with suede, make the inner inlays or the gearshift paddles in carbon and basically try to expand the amount of carbon equipment. There are also more aesthetic parts, such as decorative trim with M Performance branding and floor mats. The aim is simply to offer customers even more sportiness.