BMW Individual


On the fascinating routes from Munich to Villa d’Este.

Road to Como.On the fascinating routes from Munich to Villa d’Este.

Every year, Villa d'Este attracts visitors to the picturesque shores of Lake Como with a legendary exhibition of unparalleled automotive elegance. Even the most demanding motoring enthusiasts in the world cannot escape the lure of the Concorso d'Eleganza. It goes without saying that the most exclusive models from the current BMW M GmbH portfolio are to be found here.

But that's not all. For four vehicles specially refined by BMW Individual Manufaktur and two well-known Instagram influencers, the Concorso d'Eleganza Villa d'Este experience didn’t begin with the official starting signal on 24 May, but two days earlier in the exclusive surroundings that many customers receive the high-performance BMW cars they’ve ordered in the months before. What followed was a very special road trip over some of the most beautiful alpine roads to the shores of Lake Como.


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BMW Welt

BMW Welt Munich is the place where all the elements that go into BMW can be felt more intensely than anywhere else. Just a stone's throw from the main plant, the legendary BMW four-cylinder and the BMW Museum, a whole world of automotive happiness is found. BMW Welt brings visions to life and offers the space and ambience for experiences that have a lasting impact long after leaving.

This is exactly where the Instagrammers @pepperandgold and @gercollector received the BMW M Performance vehicles that would take them on a spectacular scenic route across the Alps to Lake Como: a BMW M850i xDrive in BMW Individual Special Paint Verde Ermes Pearl metallic and a BMW M760Li xDrive in BMW Individual Frozen Cashmere Silver metallic. This was not any old handover, of course. BMW Welt’s impressive vehicle lift and characteristic delivery window – the place where dreams are fulfilled day after day – provided the perfect setting for these luxurious and highly individualised vehicles. They were joined by a BMW X7 M50d and a BMW M850i xDrive First Edition.

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BMW M850i xDrive in BMW Individual Special Paint Verde Ermes

BMW M850i xDrive in BMW Individual Special Paint Verde Ermes Pearl metallic.


  • 01 BMW M850i xDrive in BMW Individual Special Paint Verde Ermes Pearl metallic
  • 02 BMW M760Li xDrive in BMW Individual Frozen Cashmere Silver metallic
  • 03 BMW M850i xDrive First Edition in BMW Individual Special Paint Frozen Barcelona Blue
  • 04 BMW X7 M50d in Ametrin metallic
BMW X7 M50d Individual in der BMW Individual Sonderlackierung Ametrin metallic
BMW M850i xDrive in der BMW Individual Sonderlackierung Verde Hermes
BMW M760Li xDrive in der BMW Individual Sonderlackierung Tansanitblau metallic
BMW M850i xDrive First Edition in der BMW Individual Sonderlackierung Frozen Barcelona Blue


The route: over Jaufen Pass and Lake Silvaplana to the Villa d'Este.

A place of adventure with rugged charm and majestic mountain peaks: the Alps are just as popular with passionate motorists as they are with mountaineers and winter sports enthusiasts. It’s obvious why: the countless picturesque mountain roads that carve through the slopes and wind their way around the summit.

The participants of this exclusive parade found an exciting world full of unique landscapes, magnificent views and, of course, pure driving pleasure on the roads across the German, Austrian, Swiss and Italian borders. The alpine passes, with their asphalted surfaces painstakingly laid down amongst the rock face, provide pure fascination for driving enthusiasts. Once you have experienced the unique charm of this mountain environment, you can’t help but be hooked by its allure. Inevitably, distance stops being measured in kilometres but in curves and twists instead – in the midst of this unique backdrop and its beautiful winding roads, enjoyment is the main focus.


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BMW M760Li xDrive in BMW Individual Special Paint Frozen Cashmere metallic

BMW M760Li xDrive in BMW Individual Frozen Cashmere Silver metallic.


The destination: the unique atmosphere of the Concorso d'Eleganza Villa d'Este.

The Concorso d'Eleganza Villa d'Este is the epitome of elegance. Here, on the shores of the idyllic Lake Como, automotive legends meet bold visions of automotive design of the future.

The Concorso d'Eleganza Villa d'Este 2019 is dedicated to the sound of the most beautiful automotive classics and marks two anniversaries. Under the motto ‘The Symphony of Engines - 90 Years of the Concorso d'Eleganza Villa d'Este & BMW Automobiles’, BMW and the European automotive elite are celebrating 90 years of Concorso d'Eleganza Villa d'Este and series production at BMW. In 1929, BMW celebrated the launch of its 3/15 hp – the same year that automobile enthusiasts and their historical treasures began their unique meeting in the stylish grounds of Villa d'Este and the neighbouring Villa Erba on Lake Como.


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Concorso d‘Eleganza Villa d‘Este

Concorso d‘Eleganza Villa d‘Este.

The BMW Group Classic and the Grand Hotel Villa d'Este have jointly hosted this exclusive event since 2005 – always with a focus on ground-breaking developments from automotive history, without shying away from offering a glimpse into the exciting future of automotive engineering. At its heart, though, the main emphasis is always on the obligatory beauty contest for historic vehicles. A fitting stage for the event is Villa d’Este’s extraordinary gardens, which are distinguished by their opulence and timeless beauty.

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Location/Stage 1: The Jaufen Pass


  • 01 39km total length with 20 narrow hairpin bends
  • 02 up to 9.3% incline and 11.5% gradient
  • 03 Summit pass at 2,094 metres

Directions: From the Brenner A22 motorway in Sterzing on the ‘Strada Statale 44 del Passo di Giovo’ (SS 44)

The Jaufen Pass runs through the heart of South Tyrol. It is the northernmost of all Italian Alpine passes and is known for its outstanding views seen at numerous vantage points. Over a total length of 39 kilometres, the exciting route connects the Passeier Valley with the Eisack Valley. This means that the road offers the shortest route between the alpine hotspots of Merano and Sterzing.

To the north of the pass, the mighty Ötztal Alps rise impressively; to the south the more temperate Sarntal Alps offer a refreshing contrast. It is dominated by the majestic Jaufenspitze, which has a summit height of 2,483 metres. The Jaufen Pass itself reaches a maximum height of 2,094 metres.

Good to know: Unlike many other Alpine passes, the Jaufenpass is open all year round.

Highlights: A winding alpine pass with a challenging altitude of up to 2,094 metres above sea level.

Level of difficulty according to the Denzel Alpine Road Scale: SG 2-3 (Practice and safe driving technique on mountain roads should be possible)


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BMW M Roadtrip


Location/Stage 2: Lake Silvaplana


  • 01 Part of the Engadine Alpine valleys at 1,791 metres
  • 02 Influenced by the Maloja wind
  • 03 Paradise for water sports enthusiasts
BMW M Roadtrip

Directions: Coming from Merano via SS 38, SS40, SS 41, Route 28 and Route 27 past St. Moritz towards Silvaplana.

Lake Silvaplana lies in the Upper Engadine high valley at an altitude of 1,791 metres. It is the middle of three lakes that together form the Engadine valley region and is named after the village of Silvaplana, which lies on its north-western shore.

The lake is so popular with kitesurfers and windsurfers – thanks to the consistent and strong Maloja wind that blows across it – that sometimes hundreds of like-minded watersport enthusiasts can be seen criss-crossing their way over the lake.

Good to know: The Majola wind, which is so appealing to those kitesurfers and windsurfers, does not usually arrive at the lake until noon. This offers fans of stand-up paddleboarding calm and flat conditions to enjoy their sport in the morning.

Highlights: A combination of the magnificent Alpine views and the lively water sports scene.


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Location/Stage 3: Maloja Pass


  • 01 Exceptional characteristics with only one ramp
  • 02 Easy climb, steep descent
  • 03 1,481 vertical metres between the highest and lowest points

Directions: From Silvaplana follow Route 3 to the pass.

The Maloja Pass is a high mountain pass in the Swiss Alps that climbs up to 1,812 metres above sea level. It is very well developed, connecting the Val Bregaglia valley with the Engadine valleys and at the same time separating the Albula Alps from the Bernina Alps.

One of the outstanding features of the Maloja Pass is its almost unique route characteristic with only one ramp on the south-west side. As a consequence, this Alpine road runs unusually flat on the north side for long stretches, only to wind abruptly, sometimes steeply and with tight bends, towards Bergell on the south side. Rising only 343 vertical metres over a distance of more than fifty kilometres on one side, it descends 1,481 vertical metres over a distance of 32 kilometres on the other.

Highlights: A paradise for curves with an unparalleled views. A pronounced contrast between the south-west side and the north-east side.

Level of difficulty according to the Denzel Alpine Road Scale: SG 2 (moderate requirements, also suitable for drivers with little mountain road experience)


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BMW M Roadtrip
BMW M Roadtrip


Location/Stage 4: Lecco


  • 01 Mediterranean ambience on Lake Como
  • 02 Historical city centre
  • 03 Popular starting point for hiking and climbing tours

Directions: Coming from Route 3/SS 37 in Chiarenna, follow SS 36 south to Lecco.

Lecco offers probably the most beautiful views of Lake Como. One of the city’s most notable landmarks is the Ponte di Azzone Visconti bridge. Lecco also has a picturesque old town and the Basilica of San Nicolò, one of the highest church towers in Italy. Its rises 96 metres above the ground and the top can be reached by climbing up its 380 steps. Today, thanks to the surrounding mountains with their sometimes bizarre shapes and the varied and demanding slopes, the town is very popular with hikers and climbers.

Highlight: Climbing paradise with probably the most beautiful views of Lake Como.


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BMW Individual
BMW Individual
BMW Individual
BMW Individual


Location/Stage 5: Arrival at the Villa d'Este


  • 01 Located in Cernobbio on the western shore of Lake Como
  • 02 Once served the Cardinal of Como as a summer residence
  • 03 Converted into a luxury hotel at the end of the 19th century

Directions: From Lecco via SS 36 and SP 342 to Como/Cernobbio

The Como region has retained its original character to the present day, offering mild, Mediterranean weather conditions with a pleasant climate until late autumn. This is helped by the comparatively low altitude of Lake Como, which sits only 197 metres above sea level.

Among locals, Lake Como is also affectionately called Lario. Viewed from above, it can be said to resemble an upside-down letter Y. Como’s shores are lined by numerous small yet picturesque towns and villages. A striking blue gem in the foothills of the Alps, the interplay of light produced by the different seasons and times of day sees visitors return again and again for fresh views of this enchanting body of water. The legendary Villa d'Este, with its beautiful grounds, impressive architecture and eventful history, provides the icing on the cake.

Good to know: The original name of this opulent estate was ‘Villa del Garovo’.

Highlight: The luxurious hotel with its impressive gardens. And, of course, the automobile beauty contests for the prestigious trophies of the Concorso d'Eleganza.


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 BMW Individual
BMW Individual




Experience more about the Concorso d’Eleganza Villa d’Este.

BMW M760Li xDrive:
Fuel consumption in l/100 km (combined): 12.5-12.4
CO2 emissions in g/km (combined): 285 - 282

BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 9.8 – 9.7
CO2 emissions in g/km (combined): 224 – 221

BMW X7 M50d:
Fuel consumption in l/100 km (combined): 7.4 - 7.0
CO2 emissions in g/km (combined): 193 - 185


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  • The models illustrated include optional equipment.

    Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.