Every year, Villa d'Este attracts visitors to the picturesque shores of Lake Como with a legendary exhibition of unparalleled automotive elegance. Even the most demanding motoring enthusiasts in the world cannot escape the lure of the Concorso d'Eleganza. It goes without saying that the most exclusive models from the current BMW M GmbH portfolio are to be found here.
But that's not all. For four vehicles specially refined by BMW Individual Manufaktur and two well-known Instagram influencers, the Concorso d'Eleganza Villa d'Este experience didn’t begin with the official starting signal on 24 May, but two days earlier in the exclusive surroundings that many customers receive the high-performance BMW cars they’ve ordered in the months before. What followed was a very special road trip over some of the most beautiful alpine roads to the shores of Lake Como.