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Ever gifted adrenalin?

Surprise your loved ones with the perfect gift: BMW M Driving Experience vouchers. Gift pure thrill on iconic tracks, creating unforgettable memories and spine-tingling moments.

Give the recipient the freedom to choose from a variety of exciting driving experiences, with a voucher valid for 36 months. Simply select a cash amount of your choice and gift an experience where M Power meets pure pleasure.


Over 2,000 Driving Experiences per year.
The world's first mixed reality Driving Experience.
Europe's highest training area in Sölden.
600 highly qualified, passionate instructors worldwide.
One of the first Driving Experience providers.
BMW M Trackday at HockenheimringBMW M Trackday at Hockenheimring

Our BMW M Driving Experiences offer a unique opportunity to take the wheel of a powerful BMW M vehicle and conquer both streets and legendary racetracks. Whether your loved ones have always dreamed of racing on the Nürburgring, want to handle their car better on snow and ice, or simply seek a special experience – we have the perfect driving adventure for them.  

Each year, we captivate around 20,000 participants: at unique racetrack trainings on the Nürburgring and in Hockenheim, with individual test drives in a BMW M4 GT4, or during multi-day adventure trips to the Arctic North. With our specially trained BMW M instructors, participants take full control of the vehicle of their choice and elevate their driving skills to a new level.

BMW M Mixed Reality ExperienceBMW M Mixed Reality Experience

One absolute highlight is the BMW M Mixed Reality Experience, the world's first driving experience where the virtual and physical worlds seamlessly merge, and the vehicle itself becomes the controller.  

All our experiences transform every BMW M fan into a true BMW M insider within a day. Regardless of the speed range or surface, BMW M Driving Experience has been perfecting participants' skills for more than 45 years, providing increased safety and confidence on the road. And it proves that learning can be fun. The training locations span the globe, from South Africa to the northern Swedish Arjeplog.

The BMW M Driving Experience.

For us, driving training is more than just technical instruction. Whether on tarmac, snow or off-road, be it real, virtual or hybrid - we are here to give you an unforgettable driving experience.
About us

How does the voucher ordering process work?

To order a BMW M Driving Experience value voucher, simply click the button and choose the desired amount. In the order form, enter the required details, including the recipient's contact information. You can also specify whether you want to receive the printed voucher by mail. Your order will be forwarded to our team for data verification and processing.   After completing the order, you will receive a confirmation and a PDF version of the voucher that you can print yourself. With this uncomplicated process, we enable you to quickly and easily order and give the perfect BMW M Driving Experience value voucher.

What can the voucher be used for?

The BMW M Driving Experience value voucher can be used for the entire range of BMW M Driving Experiences. This means that the recipient can redeem the voucher for all BMW M Mixed Reality, Academy Experience, BMW M Race Track Experience, BMW M Snow & Ice Experience, BMW M Trackdays, Professional Experience, or Customised Experience trainings.

What voucher values are available?

You can set the value of the voucher according to your wishes. Either choose an amount from the list or enter an individual value. The recipient can flexibly apply this value to any BMW M Driving Experience training.  

Our vouchers offer a wide range of options to cater to different interests. For an entry-level experience, the BMW Safety Compact Young Training starting from 210 Euros is an excellent opportunity. This training is specifically designed for young people between 18 and 25 years old, imparting valuable skills for correctly assessing risks and responding appropriately in surprising situations.  

For those seeking a winter adventure, the BMW M Snow Drift Experience in Pitztal starting from 530 Euros is a recommended choice. This training allows learning the delicate technique of drifting in a picturesque setting. From perfect drifts to refining skills, this half-day training offers an unforgettable experience in Mandarfen/Pitztal, Austria.

For demanding racetrack experiences, the BMW M Nordschleife Experience is available starting from 3,990 Euros. This 2-day training with 2 overnight stays allows participants, under the guidance of experienced BMW M instructors, to explore the intricacies of the Nürburgring Nordschleife.

How long is the voucher valid for?

The BMW M Driving Experience value voucher is valid for 36 months from January 1st of the following year. This means that if you order the voucher, for example, in December 2023, it remains valid until December 31, 2026. This generous validity period gives the recipient ample time to choose the ideal experience and customize the driving adventure according to their preferences.

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