Customised Experience

CUSTOMISED EXPERIENCE.

Customised Experience.

YOU ARE IN THE DRIVING SEAT

Whether it's for a group or anindividuall, you can have a customised Driving Experience tailored just for you! Whether for a workshop, a group booking for your employees, a major event or a company anniversary – we create unforgettable experiences that fulfil your precise needs. Whatever your plans, you can always rely on the expertise and passionate engagement of our teams.

 

Choose an existing event package – we have prepared versatile and exciting packages for you. From a tour through the picturesque foothills of the Alps to exciting brand experiences and winter training courses, everything is included.

Or you plan your event completely freely according to the four categories – We would be delighted to assist you and organise your Driving Experience wherever you wish. This could be at the Driving Academy Maisach, at a race track, at one of our winter venues, at a location of your choice with suitable terrain or even an exclusive single- or multi-day tour driving the BMW model of your dreams.

 

 

We are always glad to help if you have any questions about our customised events.

+49 (0)89 - 1250 16 444

Monday to Friday from 8 a.m. to 5 p.m., at the current local rate

EVENT PACKAGES

You can choose from a wide range of varied and exciting event packages. 

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Tour Alpen

The most beautiful bends in the alps.

BMW inspires personal and exclusive feelings of delight with the fleet of your dreams, put together just for you. The tour leads through mesmerising mountain passes in the beautiful Alpine foothills. This stunning route passes along the Rossfeldpanoramastrasse and the German Alpine Road, with magnificent views of the Berchtesgadener Land Alpine mountains. Lunch at the Green Spa Resort Stanglwirt is the perfect way to round off your day.

 

Overview

  • 1 day or half-day tour
  • Minimum number of participants: At least 8 people are required.
  • Current BMW models of your choice, subject to availability
  • Excursion in a picturesque setting,
  • Lunch

 

> Request now

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Tour Tegernsee
Sheer driving pleasure of the highest order. 
Experience BMW’s luxury class during a unique excursion. The idyllic country roads along the Tegernsee via Kreuth to the Sylvensteinspeicher dam are transformed into your own personal driving adventure. An exclusive programme with lunch at the Gut Kaltenbrunn tavern, rounding off the day at Hotel Bachmair Weissach. Pure driving pleasure, breathtaking luxury and an unforgettable experience are guaranteed.

 

Overview

  • 1 day
  • Minimum number of participants: At least 8 people are required.
  • Current BMW models of your choice, subject to availability
  • Excursion in a picturesque setting, exclusive programme
  • Catering

 

Request now

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Tour Alpen & Race Track

The most beautiful bends in the alps.

BMW inspires personal and exclusive feelings of delight with the fleet of your dreams, put together just for you. The tour leads through mesmerising mountain passes in the beautiful Alpine foothills. This stunning route passes along the Rossfeld Panoramastrasse and the German Alpine Road, with magnificent views of the Berchtesgadener Land Alpine mountains. Lunch at the Green Spa Resort Stanglwirt is the perfect way to round off your day.

 

Experience at the limit: BMW M Race Track Experience.

The ideal training spot and fully tanked BMW M models are waiting for you in this idyllic setting between green hills and the lakes of the Salzkammergut region. With big height differences and challenging bends, the Salzburgring offers the ideal conditions for action-packed driving fun and pure euphoria. Practical driving exercises like tricky slalom obstacle courses, driving on the ideal racing line, controlled drifting and much more will raise your levels of adrenaline to the limit. Whether you are a beginner or an expert, a big racetrack thrill is guaranteed.

 

Overview

  • 2 days, incl. overnight stay
  • Max. 30 people
  • Current BMW models
  • Tour Alpen and race track training on the Salzburgring,
  • Catering

 

Request now

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Snow & Ice Sölden
Business as unusual.

From an enchanting Alpine panorama and pure driving fun in the snow and ice to the latest BMW models, there’s plenty on offer at the dynamic driving event with exclusive programme in Sölden. The BMW M Driving Experience provides optimal preparation for black ice, snowy streets and driving up and down mountains in slippery conditions.

And there are moments of joy outside of the BMW vehicles too: you can enjoy lunch at 3,048 metres at the gourmet restaurant ice Q, surrounded by more than 250 splendid three-thousand-metre peaks. Another highlight is a visit to 007 Elements, a cinematic installation all about the world of James Bond. Following all these exciting impressions, the day comes to an end at the five-star hotel Das Central.

 

Overview

  • 2 days incl. overnight stay at Das Central in Sölden
  • Max. 20 people (can only be booked as a package for 10 or 20 people)
  • Sölden, Austria
  • BMW Snow Training, lunch in the restaurant ice Q, visit to 007 Elements, overnight stay incl. full board
  • Current BMW models
  • Beginning of January to the beginning of March
  • From € 11,000* for 10 people

* Plus statutory VAT: GER 19 %.

 

Request now

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BMW Brand Experience

Experience BMW with all your senses.

The whole world comes together in the BMW Welt. It rightly belongs to Munich’s most popular visitor attractions and is one of the best-known sights in Bavaria: At the heart of a unique architectural complex, it offers ample opportunities to enjoy an impressive experience of the BMW Group’s brands. We offer you and your guests exciting insights into all of this on a special private guided tour. Driving pleasure by no means takes second place behind facts and fascination.

A transfer after the tour takes you to the driving safety centre of the BMW M Driving Academy in Maisach. You take the wheel under supervision of our professional instructors and bring the BMW brand to life. An absolute must for every BMW fan.

 

Overview

  • Special private guided tour of the BMW Welt 
  • Bus transfer from the BMW Welt to the BMW M Driving Academy and back 
  • Half-day training session at the BMW M Driving Academy  
  • Current BMW M models, subject to availability 
  • Trained BMW instructors 
  • Morning or afternoon snack and drinks (soft drinks, mineral water, coffee/tea) 
  • Buffet lunch in the BMW M Driving Academy 
  • Lanyard with name tag, cap, certificate 
  • Participant insurance

 

Request now

 

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BMW SAFETY COMPACT

Peek behind the curtain.

During a Special Tour of the BMW Group Plant, you will get a rare inside look into the contemporary automobile manufacturing process. After lunch at the Bavarie, we will show you the highlights of BMW Welt. Subsequently, a shuttle will take you to the BMW M Driving Academy in Maisach. There, you will have the chance to develop your skills behind the wheel and train for extreme situations under the instruction of experienced pros. Adrenaline rushes guaranteed!

 

Overview

  • Welcome coffee at the Biker's Lodge
  • Special Tour of the BMW Group Plant
  • Lunch at the Bavarie
  • Guided Tour of BMW Welt
  • Driving training at the BMW M Driving Academy
  • Accompanied by host / hostess incl. transfer
  • Duration: 9.15 am – 6.00 pm 
  • Booking period: Monday – Friday
  • Price: €9,900 excl. VAT per group of up to 20 participants

 

Offered and operated by BMW Welt.

 

Request now

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Personal Coaching

Putting you in a good mood.

The Personal Coaching element of the BMW M Driving Experience has only one goal: to offer our participants driver training that is tailored to suit their needs and wishes. With personal one-to-one training, the setting of individual targets and a special training plan, the Personal Coaching option can be as intensive as necessary to better enhance your skills. Plus, we also offer Personal Coaching sessions on two wheels.

 

Overview

  • ½ day
  • Individual coaching – max. 4 people
  • BMW M Driving Academy (Maisach, near Munich)
  • Theory course on handling dynamics, practical driving exercises, catering
  • Vehicles on request
  • From € 984* for 1 or 2 people

 

* Plus statutory VAT: GER 19 %.

 

Request now

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Meet & Drive

Combine work with pleasure.

Who says that meetings must always be held in the office? With our Meet and Drive concept, we plan, organise and realise workshops, tutorials, seminars and meetings – precisely tailored to meet your specific needs. Just the thing for treating your employees, business partners or customers to a truly exceptional experience.

 

Overview

  • Conference room in the BMW M Driving Academy 
  • Driver training at the BMW M Driving Academy Maisach training grounds
  • Latest BMW M models, subject to availability 
  • Trained BMW instructors 
  • Morning and afternoon snack and drinks (soft drinks, mineral water, coffee/tea) 
  • Buffet lunch in the BMW M Driving Academy 
  • Lanyard with name tag, cap, certificate 
  • Participant insurance

 

Request now

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Taster Sessions

The taster session for beginners.

After the introduction, you will get straight into the car. It’s time for maximum driving fun. Whether you want to learn about slaloms, oversteering or changing lanes, this taster session includes two exercises that will give you an insight into the exciting world of driving pleasure. And it will make you want more.

 

Overview

  • 160 min. morning or afternoon
  • 20, 30 or 40 people (can only be booked as a package)
  • BMW M Driving Academy (Maisach, near Munich)
  • Practical driving exercises, soft drink
  • Current BMW M models
  • From € 2,380* for 20 people

        


The performance taster session.

Experience the ultimate race track feeling on our circuit and complete a dynamic exercise around the track or in one of our handling areas! Take the wheel in our high-end BMW models. This event is the quickest way to truly experience sheer driving pleasure.

 

Overview

  • 160 min. morning or afternoon
  • 20 people (can only be booked as a package)
  • BMW M Driving Academy (Maisach, near Munich)
  • Practical driving exercises, soft drink
  • Current high-end BMW models
  • From € 5,800* for 20 people

 

* Plus statutory VAT: GER 19 %.

 

Request now

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Event Package Full / Half-Day Training

Putting you in a good mood.

The dynamic driving event for anyone wishing to customise their programme. At the off-road area of the BMW M Driving Academy in Maisach, drivers can choose to take part in specific training modules such as drifting or driver safety. Other exciting options include the sporty BMW M models, race track feeling on the circuit, X models on our off-road ramps and many more. The Driving Academy in Maisach offers the most diverse range of options.

 

Overview

  • 1 day or ½ day as preferred
  • At least 10 people
  • BMW M Driving Academy (Maisach, near Munich)
  • Theory course on handling dynamics, practical driving exercises, catering
  • Current BMW models
  • Full day: from € 3,700* for 10 people 
  • Half day: from € 1,950* for 10 people

 

* Plus statutory VAT: GER 19 %.

 

Request now

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CUSTOMISED EXPERIENCE – CATEGORIES

Plan your event completely freely – first select the appropriate category and then the venue. 

 

For your enquiry, please fill in the form and send it to us. We will then get back to you with your personal offer!

 

Do you need assistance with planning? Please feel free to contact us!

Tour Individual

Tour Individual

A drive through stunning scenery in your favourite model, perhaps combined with some track training – we’ll plan the whole thing from start to finish.

 

 

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Personal Coaching

Whether it’s for a private group or one-to-one coaching, and at a training venue of your choice – you can count on us to deliver the highly exclusive touch you’re looking for.

 

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Maisach
Tour Individual

Meet & Drive

At the Driving Academy Maisach, we can provide the ideal team-building accompaniment for your event in the form of dynamic driving training courses.

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Product & Brand

You can combine your individual Driving Experience with exclusive guided tours of e.g. BMW Welt or the BMW Museum, or with brand talk.

 

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Maisach

Driving Academy Maisach

Our Event-Locations

Regardless of whether the event you are planning is for a small team or hundreds of guests: the BMW M Driving Academy can offer you ideal facilities for groups of up to 400 persons.

 

> Driving Academy Maisach

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Driving Academy Maisach

Sited on the former Fürstenfeldbruck airfield just under 30 kilometres from Munich, the training facility is one of Germany’s most modern driver training centres. The purpose-designed layout with a wide variety of facilities is perfect for enjoying total driving pleasure and the full range of disciplines – from driving safety to drifting, from dynamic handling on watered zones to speeding round the circuit.

 

The Driving Academy Maisach is a first-class event location. Regardless of whether the event you are planning is for a small team or hundreds of guests: the BMW M Driving Academy can offer you ideal facilities for groups of up to 400 persons. You can book the rooms at the BMW M Driving Academy for whole days or half-day periods in combination with driver training options. You can naturally also book several of our rooms at a time.

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Reception & Lounge

223 m²  |  50 – 120 Persons

Welcome your colleagues, business partners or customers in the relaxed atmosphere of our Reception and Lounge. The Lounge invites you to relax for a while and fascinates with an impressive panoramic view of the Driving Academy training grounds.

 

Multimedia equipment

  • 2 x 32” LCD monitor screens (1280 x 720 HDMI) in the reception area
  • 80" LCD monitor screen (1920 x 1080 HDMI; 1680 x 1050 VGA)"
  • Blu-Ray player
  • Dolby Surround 5.1 sound system
  • 2 x hand microphones
  • 1 x headset
  • 2 x HDMI connections
  • Satellite receiver

 

Furniture & fixtures

  • Vehicle platform
  • Lounge platform with lounge furniture
  • Bar / counter area with rear buffet
  • 5 x U-form bar tables (L/W/H 120 x 70 x 105 cm)
  • 5 x U-form bar tables (L/W/H 180 x 70 x 105 cm)
  • 53 x bar stools
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The BMW M Power Room

100 m²  |  30 – 40 Persons

Enough room for 40 persons, but compact enough to establish a personal atmosphere for you and your guests. Amongst the highlights of the BMW M Power Room is the spacious rooftop patio deck with panoramic views of the training grounds. Whether inside or out on the patio deck, your colleagues, business partners or customers will feel particularly comfortable here.

 

Multimedia equipment

  • 80" LCD monitor screen (1920 x 1080 HDMI; 1680 x 1050 VGA)"
  • Blu-Ray player
  • 1 x stereo sound system 2.1
  • 1 x hand microphone
  • 1 x headset
  • 2 x HDMI connections
  • Satellite receiver

 

Furniture & fixtures

  • Cloakroom
  • Lounge platform with lounge furniture
  • Bar / counter area with rear buffet
  • 10 x round bistro tables (diameter: 70 cm)
  • 33 x bar stools
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The BMW Hall

766 m²  |  max. 400 Persons

We give you the room to realise even the biggest ideas: with space for up to 400 persons and a headroom of up to seven metres, the BMW Hall is the ideal location for giving your event the spectacular stage it deserves. Whatever you might be planning – we can customise the hall for you with state-of-the-art stage and audio-visual technology and everything else you need for a major event.

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The Workshop Rooms

from 27 m²  |  20 – 40 Persons

Whether a seminar, workshop or exciting lecture. We offer a suitable setting for every event.

 

Multimedia equipment*

  • 70” LCD touchscreen
  • AV projector (for wall projection)

 

Furniture & fixtures*

  • High table / lectern (L/W/H 120 x 70 x 103 cm)
  • Chairs
  • Bar stools with backrest

 

*Depending on workshop room

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Further venues

No matter which venue you choose, we will be happy to take care of the planning and organisation of your event down to the last detail. 

 

> Venues

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Tour

Accelerate and slow yourself down: Enjoy an exclusive tour at the wheel of the model of your choice in its natural habitat. How about a tour in the foothills of the Bavarian Alps, a leisurely drive along the Baltic coast – or would you rather take a drive on the winding roads of the Black Forest? Whether for a single day or longer – we plan and organise the most wonderful experiences for you.

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Racetracks

Where speed freaks get the ultimate adrenaline rush. Experience the thrills and excitement of ultimate driving dynamics and maximum performance on legendary national and international racing circuits like the Nürburgring, the Red Bull Ring and in Spa-Francorchamps. You perfect your driving skills together with professional instructors and learn how to keep your vehicle safely under control at high speeds and when driving at the limit.

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Snow & Ice

Winter is also a high season for sheer driving pleasure: With the Snow & Ice Experience, we show you how to safely and confidently control your vehicle and master precise driving and transverse dynamics on glass-smooth terrain. Learn how to stay cool at the wheel on snow and ice. After Snow Training in Sölden, M Snow Drift Training in Pitztal or Ice Training in Arjeplog (Sweden), you’ll be ready to master any winter driving situation.

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BMW Welt

Experiencing the fascination of the BMW brand from the driver’s seat is easy. But where can you find sheer driving pleasure when you’re not in your BMW? Experience it more intensely than ever before in the BMW Welt. Located right outside the headquarters of the BMW Group, the BMW Welt unites all BMW brands and products in a unique architectural complex. Discover and experience the BMW Group with all your senses in one of Munich’s most famous sights.

 

> Visit the BMW Welt website

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Whatever you have in mind, together we'll turn it into a reality.

You can contact us Monday to Friday from 8 a.m. to 5 p.m. at the following telephone number:

 

+49 (0)89 - 1250 16 444 (at the current local rate)

 

Alternatively, you can send us an email with your enquiry.

Adrenaline & action as a gift

Adrenaline & action as a gift

Keep a safe distance – protect each other

The health and safety of our participants, employees and service providers is of utmost importance for the BMW M Driving Experience.

So, please make sure you follow the key hygiene regulations and rules of conduct for protecting against coronavirus (Covid-19). In this way, we can help to stop its spread together.

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  • Please be sure to ask yourself the following questions before the start of the training course.
  • The key rules of conduct at a glance.
  • In addition to the general code of conduct, please also note the following:
  • Note on cancellations due to Covid-19.

Since 21.03.2022, the general 3G regulation has lapsed. However, it can be reintroduced due to a HotSpot regulation. Before the start of the training course, please make sure you are up to date on the latest Covid-19 measures in the German state or country where the course is taking place.

We are constantly monitoring the coronavirus situation and will keep you informed, as required, on the latest developments.

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DAT NOTE

BMW M3 Competition Sedan: Fuel consumption in l/100 km (combined): --- (NEDC) / 9.8 (WLTP); CO2 emissions in g/km (combined): --- (NEDC) / 224 – 223 (WLTP)

BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): --- (NEDC) / 9.8 (WLTP); CO2 emissions in g/km (combined): --- (NEDC) / 224 – 223 (WLTP) 

BMW i4 M50: Electric power consumption in kWh/100 km: --- (NEDC) / 22.5–18.0 (WLTP); Electric range (WLTP) in km: 416–521

BMW iX xDrive50: Electric power consumption in kWh/100 km: 21.4 – 19.8 (WLTP); Electric range (WLTP) in km: 590 – 630

BMW 430i: Fuel consumption in l/100 km (combined): --- (NEDC) /  7.4 – 6.6 (WLTP); CO2 emissions in g/km (combined): --- (NEDC) / 168 – 149 (WLTP) 

BMW 330d: Fuel consumption in l/100 km (combined): --- (NEDC) / 5.3 – 5.0 (WLTP); CO2 emissions in g/km (combined): --- (NEDC) / 148 – 139 (WLTP)

MINI John Cooper Works: Fuel consumption in l/100 km (combined): 7.1 – 6.9 [6.2 – 6.0] (NEDC) / 7.1 – 6.8 [6.9 – 6.6] (WLTP); CO2 emissions in g/km (combined): 163 – 158 [142 – 137] (NEDC) / 161 – 155 [157 – 150] (WLTP).
All figures are for cars with the standard six-speed manual gearbox.
Figures in [] are for cars with eight-speed sport automatic transmission.

 


Official data on fuel consumption, CO2 emissions, power consumption and electric range figures were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

 

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at 
https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

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