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BMW Individual M760Li inspired by Nautor’s Swan

Melding two luxury classes.

07. Dec 2018 |
The BMW Individual M760Li inspired by Nautor’s Swan is the one-of-a-kind result of this exciting cooperation of BMW Individual and the Finnish luxury yacht manufacturer Nautor’s Swan. A unique piece, in which an unparalleled passion for individual luxury, dynamics and innovative power are merged together in a fascinating way – creating one of the most exclusive BMWs ever made.
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E30 BMW M3 Sport Evolution of Matthias Unger

Dream Team.

06. Dec 2018 |
Matthias Unger is the owner of an E30 BMW M3 Sport Evolution. For the entrepreneur and racing driver, this high-performance car – built only 600 times – is an irreplaceable automobile that continues to delight him to this day. We visited him and were able to experience the thrill of an almost 30-year-old sports car.
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Art Basel Miami Beach 2018

More than palm trees and sandy beaches.

05. Dec 2018 |
Innovation, exclusivity and collectibles don’t just play a role in the automotive world, but also among art collectors. They’ll certainly get their money’s worth from 5 to 10 December at Art Basel Miami Beach 2018. The world’s leading art fair, which is held three times a year at three different locations, attracts an international audience. Here’s what you need to know about this superlative art fair.
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BMW Individual für den BMW X7

The highest ambitions. Exclusively executed.

04. Dec 2018 |
With exclusive equipment from BMW Individual, the BMW X7 is elevated to a unique luxury class among SAV models. It’s not just the finest choice of materials and the variety of dazzling individual paint finishes that are causing a sensation. This personal touch will turn your BMW X7 into a vehicle with an unrivalled strength of character.
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BMW M3 E46

Winter is coming: how to make your car winter-proof.

30. Nov 2018 |
Many vehicles that are primarily driven in the summer are soon set for a period of hibernation. Whether sports car, convertible or beloved vintage car, the right preparation is essential, so that when you start the engine up in the spring you can do so without any unpleasant surprises. This is how to make your beloved automobile winter-proof.
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Cars of M Town with BMW M850i xDrive

Cars of M Town.

23. Nov 2018 |
M Town is not just a place. M Town is a community of like-minded people. What connects them? Refusal to compromise, the pursuit of limitless freedom and a passion for individuality. The most eye-catching BMW M models from the BMW M Town film series reflect just that. Here are the Cars of M Town.
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M Town Production Design

M Town Behind the scenes: Production Design.

20. Nov 2018 |
Bader El Hindi is the creative mind behind the production design of the BMW M Town campaign. The success of the entire production rests on the scenery he selects and decorates. In a personal conversation he explains his working method, his world of ideas and the special demands and emotions he had while shooting M Town.
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BMW M Award 2018

The MotoGP™ BMW M Award 2018.

19. Nov 2018 |
The 2018 season of MotoGP™ has been running since 16 March 2018. Click here to find out which driver won the coveted BMW M award.
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BMW M3 E30

The M essence.

16. Nov 2018 |
Compact, strong, sporty: this is just a small selection of attributes that describe the first BMW M3 with factory code E30 from 1986. Who could have imagined that it would have found its own class? That it would become the most successful touring car in racing history? Or that it would develop into an icon? A portrait.
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BMW X5 mit M Performance Parts

The BMW X5 with M Performance Parts.

15. Nov 2018 |
With BMW M Performance Parts, the BMW X5 becomes even more refined, sporty and an advanced off-roader. They not only give the premium SAV a more striking, dynamic appearance, but also serve a functional purpose. With all-terrain wheels available for the first time, no type of terrain can slow the BMW X5 down.
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Asja Zupanc driving the BMW M5 Competition in M Town

This is how a precision driver ticks.

13. Nov 2018 |
Asja Zupanc is a precision driver for the M Town campaign. It was clear from the very beginning that the production of the M Town films would stand or fall with her. For our behind the scenes series, the former rally driver shared details about her special job and M Town experience with us.
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BMW 330i Individual

Individuality for number 3.

12. Nov 2018 |
BMW Individual makes the BMW 3-Series a pioneer in its class in terms of exclusivity. The unique equipment options for the new premium sedan combine dynamics and exclusivity to create a new whole. With the possibilities offered by BMW Individual, BMW series models become more personal and provide an unmistakable signature.
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