BMW MMR_stage

BMW M MIXED REALITY

Turn BMW M into your controller

BMW M Mixed RealityTurn BMW M into your controller

A groundbreaking experience is taking place at the BMW M Driving Academy: the world's first driving experience in which virtual and physical worlds merge harmoniously and the vehicle itself becomes the controller.

 

 

"We want to combine the ultimate driving pleasure offered by BMW M models with the limitless possibilities of the virtual world."

Alex Kuttner, BMW MMR project lead.

HOW TO TURN YOUR DRIVING EXPERIENCE INTO REAL GAMEPLAY?

Just put your VR headset on – and while you feel all the feedback of a BMW M4 Competition Coupé with all your senses, a breathtaking virtual racing scene unfolds before your eyes through the innovative BMW M Mixed Reality technology.

MASTER YOUR DRIFTING SKILLS, THEN EXPERIENCE THE MIXED REALITY IN A BMW M4

BMW M Drift + BMW M Mixed Reality create a new, unique driving experience

Let's see how it works: First, you learn how to dominate and control BMW M power in Drift Training, with the athletic BMW M4. After that, you are headed to an unparalleled virtual adventure, switching directly from the real cross-country environment of the BMW M Driving Academy to a futuristic urban-style city circuit world.

THE WAY TO THE BMW M MIXED REALITY EXPERIENCE

BMW M MIXED REALITY EXPERIENCE
Step_1

STEP 1: BOOK NOW

As you're done filling in a few personal details after clicking Dates & Booking, your spot is secured among the first drivers ever to enter BMW M Mixed Reality Experience. A brand new world awaits you where no man has ever driven before.

Step_2

STEP 2: WARM UP AND EXPERIENCE M POWER

You need to feel comfortable on the real track first, before being able to run and compete in the mixed reality world. This is why you will complete a Drift Training session to experience the power and the handling of the BMW M4 in this real dimension: then you are ready to be immersed in this unique mixed reality adventure.

Step_3

STEP 3: DRIVE INTO A MIXED REALITY WORLD

Just put your headset on and turn the BMW M Driving Academy and its surroundings into a completely new universe. Our outstanding technology will suddenly modify everything around you, converting this world into something you have never seen before. Are you ready to live this unreal driving experience?

  • 1. STEP 1: BOOK NOW
    Step_1

    As you're done filling in a few personal details after clicking Dates & Booking, your spot is secured among the first drivers ever to enter BMW M Mixed Reality Experience. A brand new world awaits you where no man has ever driven before.

  • 2. STEP 2: WARM UP AND EXPERIENCE M POWER
    Step_2

    You need to feel comfortable on the real track first, before being able to run and compete in the mixed reality world. This is why you will complete a Drift Training session to experience the power and the handling of the BMW M4 in this real dimension: then you are ready to be immersed in this unique mixed reality adventure.

  • 3. STEP 3: DRIVE INTO A MIXED REALITY WORLD
    Step_3

    Just put your headset on and turn the BMW M Driving Academy and its surroundings into a completely new universe. Our outstanding technology will suddenly modify everything around you, converting this world into something you have never seen before. Are you ready to live this unreal driving experience?

YOUR BMW M DRIFT + BMW M MIXED REALITY INSTRUCTOR: PHILIPP GÖTZ

Philipp Götz

Instructor since: 2017
Main job: Digital Experience @Red Bull
Favourite BMW M car: BMW M3 (G80)
Favourite BMW M Driving Experience: BMW M Drift Training
Life motto: Fill your life with experiences. Not things. Have stories to tell. Not stuff to show!
Your wish for our customers: This experience opens up completely new worlds and everyone should try it for themselves!

YOUR NEW CONTROLLER: THE BMW M4

The rebel among high-performance sports coupés: the BMW M4 Competition Coupé with the 510 hp M TwinPower Turbo in-line six-cylinder engine, featuring many drive and chassis technologies adapted from motorsport guarantees optimum performance – even in BMW M Mixed Reality.    

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BMW M4 Competition MMR

IT'S REAL. BOOK NOW!

BMW M Drift

The future is coming faster than you think

€ 660 | ½ day | max. 8 participants per group

 

Take the opportunity to master BMW M Power in a dynamic drift training with the agile BMW M4. But that's just the beginning of your journey - after that, you'll be immersed in an incomparable virtual adventure. Directly from the real track of the BMW M Driving Academy, your drive takes you into a futuristic urban racing world. Feel the fascination of state-of-the-art technology and turn the BMW M4 into your controller.

 

SERVICES

• Safety Briefing
• BMW M Drift Training
• BMW M Mixed Reality Experience -1 Stint of 4 Laps
• Fruit, Snacks & Lunch


TRAINING VEHICLE
BMW M4 Competition

TRAINING VENUES
BMW M Driving Academy

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FREQUENTLY ASKED QUESTIONS

  • How does BMW M Mixed Reality work?
  • What happens during a BMW M Drift + BMW M Mixed Reality Experience?
  • What is the difference between Mixed, Augmented and Virtual Reality?
  • With which vehicles is BMW M Mixed Reality compatible?
  • How does BMW use mixed reality technology?
BMW M Mixed Reality

Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M

ULTIMATE DRIVING EXPERIENCE.

Innovative technologies combine the physical and virtual world

BMW M Mixed Reality is made possible by innovative VR/MR technologies that combine virtual and physical worlds. Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M explains in an interview what makes the driving experience so unique.

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Adrenaline & action as a gift

Adrenaline & action as a gift

DAT NOTE

BMW M4 Competition Coupé: Fuel consumption in l/100km (combined): --- (NEDC) / 9.8 (WLTP); CO2 emissions in g/km (combined): --- (NEDC) / 224 – 237 (WLTP)

 

Official data on fuel consumption, CO2 emissions, power consumption and electric range figures were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

 

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at 
https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.

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