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BMW M MIXED REALITY

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Turn BMW M into your controller.

In 1977, we were the first to offer driver training. In 2023, we did it again. But this time it's not just real, it's more than real. Allow us to introduce the BMW M Mixed Reality Experience. A groundbreaking innovation of the BMW M Driving Experience: the world's first driving experience in which the virtual and physical worlds merge harmoniously and the vehicle itself becomes the controller. 

You now have the unique opportunity to experience the newly introduced exclusive BMW M Mixed Reality Training alongside the combined BMW M Drift + Mixed Reality Training. Discover the futuristic possibilities and experience a combined dose of driving fun and technological finesse.

BMW M Mixed Reality
BMW M Drift + BMW M Mixed Reality

We want to combine the ultimate driving pleasure offered by BMW M models with the limitless possibilities of the virtual world.
Alex Kuttner

BMW M Mixed Reality project lead

Comparison

How do the BMW M Mixed Reality Experiences differ
TrainingContentLengthTraining vehiclePrice

- Mixed Reality Experience - 1 Stint of 4 laps

approx. 90 minutes

BMW M4 Competition or BMW M2 Coupé

- Hands-on drifting
- Mixed Reality Experience - 1 Stint of 4 laps

½ day

BMW M4 Competition

YOUR NEW CONTROLLER: THE BMW M4.

The rebel among high-performance sports coupés: the BMW M4 Competition Coupé with the 510 hp M TwinPower Turbo in-line six-cylinder engine, featuring many drive and chassis technologies adapted from motorsport guarantees optimum performance – even in BMW M Mixed Reality.    

HOW TO TURN YOUR DRIVING EXPERIENCE INTO REAL GAMEPLAY?

Just put your VR headset on – and while you feel all the feedback of a BMW M4 Competition Coupé with all your senses, a breathtaking virtual racing scene unfolds before your eyes through the innovative BMW M Mixed Reality technology.

BMW M Mixed Reality HeadsetBMW M Mixed Reality Headset

BMW M MIXED REALITY

BMW M Mixed RealityBMW M Mixed Reality

€ 190 €  |  approx. 90 minutes  |  max. 4 participants per group
 

A unique experience that blurs the boundaries between technology and reality. Step into the future of vehicle control: From a BMW M4 Competition directly onto a virtual city circuit – our BMW M Mixed Reality Training makes it possible. Immerse yourself in the world of high-performance technology and driving pleasure while the BMW M4 opens the door to a new dimension.

HIGHLIGHTS

  • Practical handling exercises
  • BMW M Mixed Reality Experience - 1 Stint of 4 laps

Also included: Insurance, souvenir 
2 participants per vehicle

 
TRAINING VEHICLE
BMW M4 Competition or BMW M2 Coupé (according to availability)

 
TRAINING LOCATION
BMW M Driving Academy

AGENDA

BMW M Mixed Reality M4 CompetitionBMW M Mixed Reality M4 Competition

After your arrival, a shuttle will be waiting to take you and the other participants from the main building of the BMW M Driving Academy to the training centre. There you will perfect your driving skills through special handling exercises. These will allow you to take the performance of the BMW M vehicles and your own skills to the next level.

You will then complete a stint of four laps in the mixed reality world. During this intensive driving experience, our experienced BMW M instructors will be on hand to ensure you get the most out of your BMW M Mixed Reality Experience.

BMW M Drift + BMW M Mixed Reality

BMW M Mixed Reality M4 Competiton vehicleBMW M Mixed Reality M4 Competiton vehicle

€ 660 | ½ day | max. 8 participants per group


Take the opportunity to master BMW M Power in a dynamic drift training with the agile BMW M4. But that's just the beginning of your journey – after that, you'll be immersed in an incomparable virtual adventure. Directly from the real track of the BMW M Driving Academy, your drive takes you into a futuristic urban racing world. Feel the fascination of state-of-the-art technology and turn the BMW M4 into your controller.

HIGHLIGHTS

  • Safety Briefing
  • BMW M Drift Training
  • BMW M Mixed Reality Experience - 1 Stintof 4 Laps

Also included: Insurance, catering, souvenir 
2 participants per vehicle

 
TRAINING VEHICLE
BMW M4 Competition

TRAINING LOCATION
BMW M Driving Academy

AGENDA

SöldenSölden

As a participant in the BMW M Drift + BMW M Mixed Reality Experience, you can look forward to an exciting programme. Your day starts early in the morning with the BMW M Drift Training. In this multi-faceted training session, you will familiarise yourself in detail with the art of drifting. As part of a special practice course, you will put your newly acquired knowledge into practice and improve your skills.

After this intensive experience, you and the other participants will be divided into two groups: Group 1 will enjoy the BMW M Mixed Reality Experience, while Group 2 will have lunch. Group 2 then dives into BMW M Mixed Reality while Group 1 has their lunch break.

In the BMW M Mixed Reality Experience, you will be accompanied and supported by our experienced instructors so that you can master the fascinating aspects and challenges of this new technology in the best possible way.

Afterwards, a joint debriefing and exchange session will take place, where you can share your experiences, ask questions and exchange ideas with other M enthusiasts.

THE BMW M MIXED REALITY INSTRUCTORS

MARTIN HÖPFINGER

BMW M Mixed Reality Instructor Martin HöpfingerBMW M Mixed Reality Instructor Martin Höpfinger

Instructor since: 2018 
Main job: Design engineer in the field of driving experiences at BMW 
Favourite BMW M car: BMW M3 Touring 
Favourite BMW M Driving Experience: BMW M Drift + BMW M Mixed Reality 
Life motto: Just do! 
Your wish for our customers: Have fun while training to improve your own driving skills.

NORMAN HETTICH

BMW M Mixed Reality Instructor Norman HettigBMW M Mixed Reality Instructor Norman Hettig

Instructor since: 2015
Main job: Design engineer for the integration of driver assistance systems in BMW M vehicles
Favourite BMW M car: BMW M3 CS (G80)
Favourite BMW M Driving Experience: BMW M Drift Training
Life motto: If you drive sideways, you'll see more; there's only one throttle - full throttle.
Your wish for our customers: Discover the joy and emotions of driving, experience limits and action, feel and convey passion.

PHILIPP GÖTZ

BMW M Mixed Reality Instructor Philipp GötzBMW M Mixed Reality Instructor Philipp Götz

Instructor since: 2017
Main job: Digital Experience @Red Bull
Favourite BMW M car: BMW M3 (G80)
Favourite BMW M Driving Experience: BMW M Drift Training
Life motto: Fill your life with experiences. Not things. Have stories to tell. Not stuff to show!
Your wish for our customers: This experience opens up completely new worlds and everyone should try it for themselves!

THOMAS EDER

BMW M Mixed Reality Instructor Thomas EderBMW M Mixed Reality Instructor Thomas Eder

Instructor since: 2018 
Main job: Design engineer in the field of steering systems at BMW 
Favourite BMW M car: BMW M5 CS (F90) 
Favourite BMW M Driving Experience: BMW M Snow Drift Training 
Life motto: Drift Happens! 
Your wish for our customers: Experience the frontier with fun and joy.

FREQUENTLY ASKED QUESTIONS

How does BMW M Mixed Reality work?

In BMW M Mixed Reality, the real car is "taken" into the virtual world without losing the connection between driver and vehicle. For smooth driving fun, it requires three elements. First, you need a very accurate GPS signal. Multiple sensors enable the mixed reality vehicle to be located on the track while driving. A second challenge is the agility of the vehicle - that is, rolling and pitching movements, such as those that occur when accelerating and turning. The position of the accelerator and brake pedals, as well as the rotation of the tires, are tracked and fed into the virtual world to ensure a realistic and pleasant driving experience. The driver's movements in the vehicle are the third variable. Here we capture the natural body movements caused by G-forces during fast curves or heavy braking. The seamless and latency-free integration of these three systems is the prerequisite for a high-resolution and realistic digital environment. Special care is taken to transmit the movements in a way that does not cause motion sickness for the driver and ensures the most entertaining driving experience possible.

What is the difference between Mixed, Augmented and Virtual Reality?

Virtual Reality (VR) creates a completely computer-based environment in which the user is fully immersed. In VR, the physical and digital worlds are completely separated, and the user can move around in a virtual environment without being able to see the real environment. Augmented reality (AR) integrates digital elements, such as 3D models, into the user's real environment. AR extends the user's physical world by overlaying digital information in real time. Mixed Reality (MR) is a more advanced version of Augmented Reality. In mixed reality, digital objects are not only overlaid, but they also actively interact with the real environment and can be touched or moved by users. MR systems allow virtual objects to influence real objects and vice versa. This creates a stronger fusion of the physical and digital worlds. In summary, virtual reality (VR) fully immerses the user in a virtual world, augmented reality (AR) inserts digital elements into the real world, and mixed reality (MR) enables active interaction between virtual and real objects.

With which vehicles is BMW M Mixed Reality compatible?

BMW M's in-house mixed reality technology is extremely adaptable because it works independently of the drive model - the existing in-vehicle systems are used. They are so precise that no further sensors are needed. This makes it possible to integrate both models with combustion engines and, in the future, fully electric BMW M models. In this context, the BMW M2 was selected as the first test vehicle. For our customers, we have now created the opportunity to experience the BMW M Mixed Reality Experiences in the sporty BMW M4 (according to availability).

How does BMW use mixed reality technology?

Originally launched only as a proof-of-concept to demonstrate feasibility, the BMW M Mixed Reality project we developed has evolved into a promising platform. After successfully merging relevant data to create an immersive mixed reality experience, we realised the wide range of potential applications. These range from the development of new vehicle models to production planning. And now we are the first brand to bring the innovative BMW M Mixed Reality technology to life for our customers with the exclusive BMW M Mixed Reality and BMW M Drift + BMW M Mixed Reality Experiences.

ULTIMATE DRIVING EXPERIENCE.ULTIMATE DRIVING EXPERIENCE.

ULTIMATE DRIVING EXPERIENCE.

BMW M Mixed Reality is made possible by innovative VR/MR technologies that combine virtual and physical worlds. Alexander Kuttner, Project Lead BMW M Mixed Reality at BMW M explains in an interview what makes the driving experience so unique.

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BMW M4 Competition Coupé:
CO2 emissions combined in g/km 223–219 (WLTP)
Fuel consumption combined in l/100 km 9.9–9.7 (WLTP)

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