BMW M GmbH Gesellschaft für individuelle Automobile (hereinafter referred to as “BMW M”) designs its website to be accessible in accordance with the provisions of the European Accessibility Act (EAA), EU Directive 2019/882. This accessibility statement applies to the offer on the www.bmw-m.com.

In particular, the European Accessibility Act (EAA), EU Directive 2019/882obliges service providers among other things to design e-commerce services so that they are accessible and usable for people with disabilities in the usual way, without particular difficulty and, in principle, without external help. These requirements have been specified in more detail in the European Accessibility Act (EAA), EU Directive 2019/882, according to which state-of-the-art technology must always be observed. In addition to the technical requirements, the legal regulations oblige service providers to make certain information available in an accessible form.

BMW M offers various e-commerce services (hereinafter referred to as “services”) on its website that enable customers to purchase products and services online. The available services have been described below.

Online content that is not part of the described services may not (yet) be completely accessible.

BMW M, in particular the BMW M Driving Experience as part of BMW M, offers various forms of driving activities under the guidance of professional instructors as well as taking into account uniform safety and quality standards. The website and the associated booking and ordering processes for these events and other services — such as voucher orders — meet the accessibility requirements of the standards listed below. The accessibility of the individual driving experiences is marked in the booking process itself.

Online booking of events.

The start of online booking is the BMW M homepage with its own area for the BMW M Driving Experience. The customer can first find out about the available events and then book them directly.

Ordering vouchers online.

The start for ordering vouchers online is the BMW M Driving Experience homepage with a separate page for vouchers. As a first step, the customer can find out about the offer and then order one or more vouchers.

Request advice.

Interested parties have several options for requesting advice on various topics from the BMW M Driving Experience. You can get started via the homepage from which you can focus on special events, the so-called customised events, for example. Among others, the topics of the M Driver's Package and Professional Training are also covered. Contact can always be sought directly during the booking and ordering processes.

BMW M endeavors to make its website accessible in a variety of ways and to prepare it for the use of assistive technologies. For this purpose, the development of the websites complies with the technical standards of European standard EN 301 549 and the success criteria of the Web Content Accessibility Guidelines (WCAG) 2.1 referenced therein at conformity levels A and AA. The relevant subpages of the website also provide the information required in accordance with European Accessibility Act (EAA), EU Directive 2019/882 in an accessible manner.

Market Surveillance Office of the states for Accessibility of Products and Services, Magdeburg, Germany.

Feedback und contact.

Contact for requests to BMW M:
customer.service@bmw-m.com
phone: +49 89 1250 160 16

Contact for specific requests to BMW M Drivers Community:
bmwmdriverscommunity@bmw-m.com

Contact to BMW M Driving Experience:
drivingexperience@bmw-m.com
phone: +49 (0) 89 1250 16 444

Update of the Statement.

This accessibility statement was last updated on 2025-06-28.