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United by Performance.

GEN M.

GEN M is the first generation which is not defined by age, but by its mindset. No one is born into this generation; it strives for excellence, and performance is in its DNA. Do you feel like you belong? Then this is your generation: this is GEN M.

GEN M APPROVES THIS MESSAGE.

GEN M APPROVES THIS MESSAGE.

FORMED IN LE MANS.

FORMED IN LE MANS.

During the 24 Hours of Le Mans, numerous GEN M protagonists came together for the first time at a legendary venue in motorsport history. They were accompanied by racing drivers and enthusiasts who are also part of this generation. They all left their mark – on a BMW M5 Touring in Speed Yellow.

RACED IN SPA-FRANCORCHAMPS.

RACED IN SPA-FRANCORCHAMPS.

The spirit of GEN M was racing for the podium at the 24-hour race at Spa-Francorchamps in the form of a BMW M4 GT3 EVO from Rowe Racing with a special GEN M livery design. At the wheel were BMW M works drivers Philipp Eng (AUT), Dan Harper (GBR) and Max Hesse (GER).

WE ARE GEN M.

Find out more about the protagonists from the GEN M teaser film.

KHYZYL SALEEM.

Khyzyl Saleem with his BMW M3 E36 LTO widebody

KHYZYL SALEEM.

Digital artist and performance enthusiast Khyzyl Saleem, also known as ‘The Kyza’, has redesigned some of the most iconic vehicles in history. With his digital rendering skills and design expertise, Khyzyl has brought his body kit creations to life both on screen and on the road. He loves and lives car culture – and is GEN M.

More on Khyzyl Saleem

BECKY EVANS.

Becky Evans with her black BMW M3 Touring G81

BECKY EVANS.

British presenter and content creator Becky Evans is a regular on the international automotive and motorsport scene. Racing has been her great passion since childhood. And so her path was predestined: known by her pseudonym ‘Queen B’, she creates content about classic cars, tuning and motorsport with authentic passion.

Becky Evans on Instagram

DYLAN HOOGERWERF.

Dylan Hoogerwerf in his BMW 3-Series E30

DYLAN HOOGERWERF.

As a designer, Dylan Hoogerwerf constantly strives to push boundaries. He does this in the same way that his art encourages people to make their passions a permanent part of their lives. The tattoo artist and former Olympian is passionate about giving creative ideas a unique expression.

More on Dylan Hoogerwerf

FILLIN GUAS.

Artist Fillin Guas spraying the GEN M tag on a wall

FILLIN GUAS.

From street artist to object artist and beyond: Fillin Guas from the artist collective broke.today is fascinated by shapes and patterns, which he incorporates into his works in ever-changing sequences. Whether walls, surfboards or an entire BMW M5: in Fillin Guas' world, anything can be a canvas.

Fillin Guas at work

STAY TUNED.

Don’t miss out and become part of GEN M.
BMW M @ Instagram

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