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GEN M.
United by Performance.

GEN M.

GEN M is the first generation which is not defined by age, but by its mindset. No one is born into this generation; it strives for excellence, and performance is in its DNA. Do you feel like you belong? Then this is your generation: this is GEN M.

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WE ARE GEN M.

Find out more about the protagonists from the GEN M teaser film.

KHYZYL SALEEM.

Khyzyl Saleem

KHYZYL SALEEM.

Digital artist and performance enthusiast Khyzyl Saleem, also known as ‘The Kyza’, has redesigned some of the most iconic vehicles in history. With his digital rendering skills and design expertise, Khyzyl has brought his body kit creations to life both on screen and on the road. He loves and lives car culture – and is GEN M.

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BECKY EVANS.

Becky Evans

BECKY EVANS.

British presenter and content creator Becky Evans is a regular on the international automotive and motorsport scene. Racing has been her great passion since childhood. And so her path was predestined: known by her pseudonym ‘Queen B’, she creates content about classic cars, tuning and motorsport with authentic passion.

Becky Evans on Instagram

DYLAN HOOGERWERF.

Dylan Hoogerwerf

DYLAN HOOGERWERF.

As a designer, Dylan Hoogerwerf constantly strives to push boundaries. He does this in the same way that his art encourages people to make their passions a permanent part of their lives. The tattoo artist and former Olympian is passionate about giving creative ideas a unique expression.

More on Dylan Hoogerwerf

FILLIN GUAS.

Becky Evans

FILLIN GUAS.

From street artist to object artist and beyond: Fillin Guas from the artist collective broke.today is fascinated by shapes and patterns, which he incorporates into his works in ever-changing sequences. Whether walls, surfboards or an entire BMW M5: in Fillin Guas' world, anything can be a canvas.

Fillin Guas at work

STAY TUNED.

Don’t miss out and become part of GEN M.
BMW M @ Instagram

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