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Ready for SNOW & ACTION.

An unforgettable winter adventure awaits you with the BMW M Snow & Ice Experience. Awaken your thirst for adventure and experience thrills, precision and confidence on a whole new level.

In the midst of the most beautiful winter landscapes, surrounded by ice and snow, you will learn not only how to conquer icy terrain, but also how to unleash your full potential at the wheel.

Come with us to Europe's highest training ground in Sölden, to the adrenaline-fuelled drift course in the Pitztal valley or to the ultimate BMW M Ice Training in Arjeplog, Sweden, and turn the icy season into your next adventure.

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What are the differences between the individual BMW M Snow & Ice Experiences?

Pure adrenalin. Learn the skill of controlled drifting on icy surfaces with experienced instructors.

In the picturesque landscapes of the Pitztal Alps, Mandarfen, Austria

Experience with us the unique combination of a challenging winter driving experience, mountain adventure and first-class luxury, located in the imposing heart of the Alps.

Alpine driving experience on the highest road in Europe in Sölden, Austria

The ultimate ice challenge. Intensive training on frozen lakes and special ice tracks, including four-wheel drift.

On the lakes of the extensive BMW M Test Centre in Arjeplog, Sweden

The perfect present for petrolheads.The perfect present for petrolheads.

The perfect present for petrolheads.

Looking for the perfect gift for a car enthusiast? For any occasion – be it a birthday, anniversary, or just a surprise – our vouchers are the key to happiness. Available as a PDF for quick printing and gifting, even in a rush.

Turbocharge your inbox.Turbocharge your inbox.

Turbocharge your inbox.

Dive into the fascinating world of the BMW M Driving Experience with our newsletter. Get the latest updates and exciting insights delivered straight to your inbox. Sign up and always keep informed.

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BMW M2 Coupé:
CO2 emissions combined in g/km 231-226 [223-218] (WLTP)
Fuel consumption combined in l/100km 10.2-10.0 [9.9-9.6] (WLTP)
BMW M3 Competition Sedan:
CO2 emissions combined in g/km 224–223 (WLTP)
Fuel consumption combined in l/100 km 9.8 (WLTP)
BMW M4 Competition Coupé:
CO2 emissions combined in g/km 223–219 (WLTP)
Fuel consumption combined in l/100 km 9.9–9.7 (WLTP)

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