Cookie settings.


What is a cookie?

A cookie is a small file that stores internet settings. Almost every website uses cookie technology. It is downloaded by your internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content. Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs. Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

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Cookies not requiring consent on this website.

Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW M and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, when switching sites, that such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer. Last but not least, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies.

Essential cookies cannot be disabled using  the function of this site. In general, you can disable cookies in your browser at any time.

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Examples of cookies not requiring consent on the website

First Party Cookie

Cookies requiring consent on this website

Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried anew on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.


BMW M also integrates content from third parties in this website. Examples of this are the integration of  YouTube videos. These third-party providers can theoretically set cookies while you are visiting the BMW M website, obtaining the information that you have opened a BMW M website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent or to revoke consent that has been given, you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You are informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.

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List of cookies requiring consent on the website

Cookie Name


Depending on their function and intended purpose, cookies can be divided into four categories*:Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.


Essential cookies:

Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input) are preserved, also when navigating between individual pages of the website.



Functional cookies:

Functional cookies enable a website to save details that have already been provided and to offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymized information; they cannot track your movement on other websites.


Performance cookies:

Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information is will be aggregated and thus will be analyzed in a non-attributable way to a specific person. These cookies are used exclusively to improve the performance of a website and
thus the user experience.


Cookies for marketing purposes

Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.

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Use of cookies on

In the same way as most websites you visit, also uses cookies to improve the user experience for both one-off and repeated visits to the website. This enables you for example to switch quickly and easily between pages and to use GoogleMaps services.


Cookies are set either by our website (first-party cookies) or by other websites from which content appears on our website (third-party cookies). These third-party providers can set cookies when you are logged in to their sites and visit our website. BMW M GmbH has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. 

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Managing and deleting cookies.

The top button provides you with the possibility to refuse or accept cookies requiring consent. You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookie. The process for the management and deletion of cookies can be found in the help function integrated in the browser. If you wish to limit the use of cookies, you will not be able to use all the interactive functions of our website.

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Performance cookies: User tracking

Our website uses Adobe technology to collect information as to how users interact with the website and its content. BMW M GmbH uses this information to ensure that the website creates added value for its visitors, for example with content adapted to your personal needs. 


Within the framework of the application of Adobe, the data are collected by means of Adobe Analytics and Adobe Dynamic Tag Management and are anonymized, processed, and stored in Adobe data centers in Europe. If you wish to object to the complete data acquisition by Adobe, you can do so by using the button provided above or running the opt-out process on the Adobe website and thus declare your objection:


If you wish to have a complete Adobe opt-out as performance cookies, you can do so via the button provided above.


If you delete all of your cookies, you have to run the opt-out process once again especially for Adobe performance cookies, as in this case the opt-out function you have selected is no longer documented. This also applies if you visit this website from other user devices. If your security settings are too high and the cookie is blocked, we cannot act on your opt-out request. In this case, this is pointed out to you and you should repeat the opt-out process with lower security settings.

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