• What is a cookie?
A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful as they are able to improve the user experience when you return to a website that you have already visited several times before. Provided you are using the same device and the same browser as on previous visits, cookies remember features such as your preferences when you use a page and adapt what is offered so that it better suits your personal interests and requirements.
 Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

• Cookies exempt from consent on this website


Strictly necessary cookies guarantee functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore called first-party cookies. They are stored on your computer merely during the current browser session. Strictly necessary cookies ensure, for instance, that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the Internet connection you are using. In addition, such cookies guarantee that, when you change pages, the function of changing from http to https takes place, thus observing the elevated security requirements applying to the data transmission. Last but not least, cookies of this type also store your decision regarding the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.
Strictly necessary cookies cannot be disabled via the function of this page. In general, you can disable cookies at any time in your browser.

• Cookies subject to consent on this website


Cookies that by legal definition are not strictly necessary to use the website fulfill important tasks. Without these cookies, functions intended for your surfing convenience on our website, such as automatically filling in form details, would no longer be available. Your personal settings, such as preferred language, cannot be retained without such cookies and would therefore have to be re-entered on every page. Furthermore, without these cookies, we would no longer be able to address your individual requirements with tailored offers.

 BMW also integrates contents from third parties into this website. Examples of this are the incorporation of Facebook services or YouTube videos. These third-party providers can in theory set cookies while you are visiting the BMW website and thus receive information such as the fact that you have loaded a BMW website. Please visit the websites of third-party providers to obtain further information on how they use cookies. If you have fundamentally decided not to accept or cancel the use of cookies subject to consent, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. A corresponding notice will inform you of this. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies subject to consent. To do so, please use the function provided in the relevant position on our website to give your consent.

• Categories


Cookies can be divided into four categories according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

• Strictly necessary cookies
Strictly necessary cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session.

• Performance cookies
Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

• Functionality cookies
Functionality cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

• Cookies for marketing purposes
Cookies for marketing purposes are used to display advertisements to users that are more targeted and adapted to their interests. They are also used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third parties, e.g. advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers.

• Use of cookies on www.bmw.com
Like most of the websites you visit, www.bmw-m.com also uses cookies to improve the user experience on both single and repeated visits to the website. As a result you can switch quickly and easily between the pages, save your preferences, communicate via social networks such as Facebook and Google+ and use GoogleMaps services.

Cookies are set either by our website (first-party cookies) or by other websites with contents that appear on our website (third-party cookies). For instance, our website incorporates “sharing” buttons that enable users to share contents with their friends on social networks such as Facebook and Twitter. These third-party providers may set cookies when you are logged on to their pages and visit our website. BMW M GmbH has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain further information on how they use cookies.

• Managing and deleting cookies
We provide the above button as a convenient means for you to reject or accept cookies subject to consent. You can also block and delete cookies by changing your browser settings. In order to manage cookies, most browsers allow you to accept or reject cookies or only accept certain types of cookies. You will find the procedure for managing and deleting cookies in the help function integrated in your browser.

If you restrict the deployment of cookies in any way, you will not be able to use all the interactive functions on our website.

• Performance cookies: User tracking


Our website uses “Adobe” technology in order to gather information on how users interact with the website and its contents. BMW M GmbH uses this information to ensure that the website creates value added for its visitors, e.g. by means of contents tailored to your personal requirements.

Your security and private sphere are not adversely affected. The deployment of Adobe involves capturing data by means of Adobe Analytics and Adobe Dynamic Tag Management, which are then anonymised, processed and stored in Adobe computing centres in Europe. If you wish to fully reject data capture by Adobe, you can do this by completing the opt-out process on the Adobe website. http://www.adobe.com/de/privacy/opt-out.html

If you wish to completely opt out of Adobe as performance cookies, you can do so using the buttons provided above.

If you delete all of your cookies, it will be necessary to repeat the opt-out process, as is also the case when you visit this website from different computers. If your security settings are too high and the cookie is blocked, we will not be able to carry out your opt-out request. You will receive notification to this effect and should then repeat the opt-out process with lower security settings.

• Use of Facebook social plugins on www.bmw-m.com
One of the features of the BMW M GmbH Internet presence on the domain www.bmw-m.com is that it uses what are called social plugins ("plugins") from the social networks Facebook, Twitter, Google+ and Instagram. These plugins are indicated by the respective logo of the social network

When you access the BMW M GmbH Internet presence on the domain www.bmw-m.com, your browser establishes a direct connection with the servers of these social networks. The content of the plugin is transferred by the social network directly to your browser, which then integrates it into the website.

Integration of the plugin causes Facebook, for example, to receive the information that you have loaded the corresponding page of the BMW M GmbH Internet presence. If you are logged in with Facebook, it will be able to assign your visit to your Facebook account. Please note that an exchange of this information already takes place when you visit our Internet presence on the domain www.bmw.com, regardless of whether you interact with the plugin or not. If you interact with the plugins, such as by pressing the "Like" button, the corresponding information is sent directly to Facebook by your browser and saved there. You can find information on the purpose and extent of data acquisition as well as how the data is processed further and used by the social networks, together with your rights and optional settings to protect your private sphere, in the data protection notes of the social networks.

If you do not want incorporated social networks to gather data about you via our Internet presence, you must log out on the respective domain of the social network before visiting the BMW M GmbH Internet presence. If you wish to prevent information being exchanged with the above-mentioned social networks during your visit to our Internet presence on the domain www.bmw-m.com, you can also achieve this by opting out of cookies using the button provided above.