Depending on their function and intended purpose, cookies can be divided into four categories*:Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.
Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input) are preserved, also when navigating between individual pages of the website.
Functional cookies enable a website to save details that have already been provided and to offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymized information; they cannot track your movement on other websites.
Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information is will be aggregated and thus will be analyzed in a non-attributable way to a specific person. These cookies are used exclusively to improve the performance of a website and
thus the user experience.
Cookies for marketing purposes
Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.