BMW INDIVIDUAL.

The expression of personality.

BMW INDIVIDUAL.

The expression of personality.

BMW INDIVIDUAL.The expression of personality.

Accentuate your own character with genuine exclusivity: this is precisely what BMW Individual aspires to. Whether you are seeking a special colour, exclusive materials or personalised details, you can provide a perfect figure for your inspirations. With an automobile that matches your preferences precisely, down to the finest detail. BMW Individual – an expression of personality.

 

 

 

BMW 750Li xDrive:
Fuel consumption in l/100 km (combined): 8.3
CO2 emissions in g/km (combined): 192

 

BMW 540i Sedan:
Fuel consumption in l/100 km (combined): 6.5
CO2 emissions in g/km (combined): 149
BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 8.3
CO2 emissions in g/km (combined): 194
BMW M6 Gran Coupé:
Fuel consumption in l/100 km (combined): 10.3
CO2 emissions in g/km (combined): 236
The consumption values were determined on the basis of the EU test cycle and depend on tyre format. Figures show special equipment options.

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LIMITLESS.

The multi-faceted individualisation options for the exterior.

LIMITLESS.

The multi-faceted individualisation options for the exterior.

COLOURFUL

From Dakar Yellow to Singapore Grey: BMW Individual offers you a wide range of exclusive paint finishes to choose from. More than 100 different colours are available. They can also be combined as inspiring Bicolour paint finishes, allowing every character to find its own personal expression.

A SHIMMERING RANGE.

Matching the infinite colour nuances in the plumage of blue macaws is the range of finely differentiated BMW Individual paint finishes. No two blues are the same – and there is an impressive colour palette to choose from: Arctic Blue, Orient Blue, Liquid Blue, Steel Blue, Mauritius Blue, Maldives Blue, or even Tanzanite Blue, which changes to turquoise when struck by light. You can also work with the designers of BMW Individual to create your very own colour tone – the most visible symbol of maximum individuality.

MATT VS. METALLIC.

MATT VS. METALLIC.

Matt paint finishes by BMW Individual boldly emphasise the powerful design language of every BMW. Neither light nor shadow is able to obscure the view of the fascinating interplay between the precisely sculpted surfaces. In contrast, the metallic paint finishes by BMW individual allow every vehicle to radiate its own special brilliance. Thanks to their inimitable shimmering effects, individual light refraction and a fascinating deep shine, they create a lasting impression.

A LOVE OF DETAIL.

A LOVE OF DETAIL.

Colour coordination of the paint finish with elements such as the characteristic BMW kidney grille, the Air Breather, the inlays in the door handles or the rear trim strip creates a perfect tailor-made appearance. Whether painted in black or designed in other finishes, BMW Individual allows every detail to become an exclusive accent of a harmoniously blended composition – or a consciously inserted contrast.

RANGE OF MATERIALS.

The multi-faceted individualisation options for the interior.

RANGE OF MATERIALS.

The multi-faceted individualisation options for the interior.

Enjoy the freedom that BMW Individual allows you in designing the interior of your vehicle. Combine leather, silk, Alcantara, wood and many other precious materials to create precisely the interior that you have always imagined. There are barely any limits to your ideas: BMW Individual Manufaktur implements your every wish – no matter how unusual it may be. And provided it does not contravene any safety requirements or typical brand characteristics, everything is possible.

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„ BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive. “
Lothar Schupet, Director Sales Management Regions & Marketing BMW M GmbH

THE FINAL TOUCH.

THE FINAL TOUCH.

Delicate inlays as an artistic decoration. Embedded diamonds as dazzling eye-catchers. Made from the world’s most precious materials, the interior trims from BMW Individual have many different ways of becoming incomparable highlights. You can, for instance, transform the particular wood grain of a tree that means something special to you into a decorative element of special grandeur. And then again you may choose a completely different material, such as sterling silver.

UNMISTAKABLE.

UNMISTAKABLE.

In designing the details of the interior with immaculate fine-grain Merino leather, BMW Individual leaves you a completely free hand. From the choice of colours to the composition of impressive leather coverings in Bicolour, everything is possible. Masterly contrasting stitching produces an exclusive character. Personalised signets and monograms form highlights of individualisation.

25 YEARS BMW INDIVIDUAL.

25 YEARS BMW INDIVIDUAL.

Only top-notch exclusivity can optimally highlight individual character. BMW Individual makes it possible. It doesn’t make a difference whehter it is a special colour, exclusive materials or personalised details. BMW Individual has been taking inspiration to its absolute peak for over 25 years. The latest BMW Individual project is diving into the world of yachts: BMW Individual M760Li inspired by Nautor’s Swan was developed in cooperation with Finish yacht builder Nautor’s Swan.  

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A NEW KIND OF LUXURY.

A NEW KIND OF LUXURY.

At BMW, we believe in one thing more than anything else: bravery. It is a quality that lives deep within our DNA, and comes out in our everyday work. Being brave means questioning everything and never accepting “no”. Moving forward, adapting and constantly redefining yourself. The road we follow always takes us forward. It is the only way to consistently achieve new levels of excellence. And it’s how we create one-of-a-kind moments and invent a new kind of luxury.

GET STARTED NOW:

Select your BMW M Automobile and take advantage of the many and varied equipment options from BMW Individual to express your personality.

BMW M3 Sedan

BMW M4 Coupé

BMW M4 Convertible

BMW M6 Coupé

BMW M6 Convertible

BMW M6 Gran Coupé

BMW X5 M

BMW X6 M

MORE HIGHLIGHTS:

BMW M5 First Edition

The BMW M5 First Edition.

21. Aug 2017 |
Power meets exclusivity: to coincide with the sales launch of the BMW M5, BMW is offering a special model. The BMW M5 First Edition is a limited edition of 400.
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The BMW 7 Series Edition 40 Jahre.

24. Jul 2017 |
Around the world, the number “7” on the rear of a BMW stands for luxury, driving pleasure and innovation. Now, on its 40th birthday, comes the BMW 7 Series Edition 40 Jahre.
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Edition Black Fire of the BMW X5 M and the BMW X6 M, Individual

Double Black.

28. Jun 2017 |
Black is powerful, black is exciting, and black is exclusive: The new Edition Black Fire of the BMW X5 M and the BMW X6 M combines elegance and agility.
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BMW Individual M760Li inspired by Nautor’s Swan

Melding two luxury classes.

07. Dec 2018 |
The BMW Individual M760Li inspired by Nautor’s Swan is the one-of-a-kind result of this exciting cooperation of BMW Individual and the Finnish luxury yacht manufacturer Nautor’s Swan. A unique piece, in which an unparalleled passion for individual luxury, dynamics and innovative power are merged together in a fascinating way – creating one of the most exclusive BMWs ever made.
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Art Basel Miami Beach 2018

More than palm trees and sandy beaches.

05. Dec 2018 |
Innovation, exclusivity and collectibles don’t just play a role in the automotive world, but also among art collectors. They’ll certainly get their money’s worth from 5 to 10 December at Art Basel Miami Beach 2018. The world’s leading art fair, which is held three times a year at three different locations, attracts an international audience. Here’s what you need to know about this superlative art fair.
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BMW Individual für den BMW X7

The highest ambitions. Exclusively executed.

04. Dec 2018 |
With exclusive equipment from BMW Individual, the BMW X7 is elevated to a unique luxury class among SAV models. It’s not just the finest choice of materials and the variety of dazzling individual paint finishes that are causing a sensation. This personal touch will turn your BMW X7 into a vehicle with an unrivalled strength of character.
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FIND OUT MORE:

BMW M Community

Fuel consumption and CO2 emissions:


BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 9.1 (8.3)
CO2 emissions in g/km (combined): 209 (194)
The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic.

 

BMW M4 Coupé:

Fuel consumption in l/100 km (combined): 9.1 (8.3)
CO2 emissions in g/km (combined): 209 (194)
The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic.
 

BMW M4 Convertible:
Fuel consumption in l/100 km (combined): 9.5 (8.7)
CO2 emissions in g/km (combined): 218 (203)
The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic.


BMW M6 Coupé:
Fuel consumption in l/100 km (combined): 9.9
CO2 emissions in g/km (combined): 231


BMW M6 Convertible:
Fuel consumption in l/100 km (combined): 10.3
CO2 emissions in g/km (combined): 239


BMW M6 Gran Coupé:
Fuel consumption in l/100 km (combined): 10.3
CO2 emissions in g/km (combined): 236


BMW X5 M:
Fuel consumption in l/100 km (combined): 11.1
Combined CO2 emissions in g/km: 258


BMW X6 M:
Fuel consumption in l/100 km (combined): 11.1
Combined CO2 emissions in g/km: 258


Where the figures for fuel consumption, CO2 emissions and efficiency classes are given as ranges, the actual value depends on the set of tyres/wheels selected. Fuel consumption is determined in accordance with the ECE driving cycle, Figures show special equipment options.

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Further information on the official fuel consumption and the official specific CO2 emissions of new passenger automobiles can be found in the ‘New Passenger Vehicle Fuel Consumption, CO2 Emission And Electric Power Consumption Guidelines’, which are available free of charge at all retail outlets and from DAT Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html. The figures do not refer to one individual vehicle and do not constitute part of the offer, but are intended solely for purposes of comparison between the different types of vehicles. CO2 emissions generated by the production and provision of the fuel or other energy sources have not been taken into consideration in determining the CO2 emissions in accordance with Directive 1999/94/EC.

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All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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