BMW M3 M4

BMW INDIVIDUAL.

The expression of personality.

Accentuate your own character with genuine exclusivity: this is precisely what BMW Individual aspires to. Whether you are seeking a special colour or exclusive materials, you can provide a perfect figure for your inspirations. With an automobile that matches your preferences precisely, down to the finest detail. BMW Individual – an expression of personality.

BMW M3 Competition Sedan:
Fuel consumption in l/100 km (combined): 9.8 (WLTP)
CO2 emissions in g/km (combined): 224-223 (WLTP)

 

BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.8 (WLTP)
CO2 emissions in g/km (combined): 224-223 (WLTP)

Read more
  • Start BMW Individual Visualizer
    • BMW INDIVIDUAL.The expression of personality.

    INSPIRATION.

    Freedom of design has a name.

    Fascinating unique works of art, perfect editions and inspiring BMW Individual equipment. Explore selected examples to discover the many and varied options of BMW Individual.
    BMW M3 Competition Sedan in BMW Individual special paint finish Verde Mantis and Mint Green
    M Carbon shell seats of the BMW M4 Competition x KITH
    BMW M4 Competition Coupé in BMW Individual special paint finish Atlantis metallic
    BMW M3 Competition Sedan in BMW Individual special paint finish Twilight Purple metallic
    Hand-painted centre console of the BMW M2 Edition designed by FUTURA 2000
    BMW M3 Competition Sedan in BMW Individual special paint finish Verde Mantis and Mint Green

    BMW M3 Competition Sedan.

    BMW Individual special paint finish Verde Mantis and Mint Green.

    M Carbon shell seats of the BMW M4 Competition x KITH

    BMW M4 Competition x KITH.

    M Carbon bucket seats exclusively designed by KITH in M Light Blue and M Red.

    BMW M4 Competition Coupé in BMW Individual special paint finish Atlantis metallic

    BMW M4 Competition Coupé.

    BMW Individual special paint finish Atlantis metallic.

    BMW M3 Competition Sedan in BMW Individual special paint finish Twilight Purple metallic

    BMW M3 Competition Sedan.

    BMW Individual special paint finish Twilight Purple metallic.

    Hand-painted centre console of the BMW M2 Edition designed by FUTURA 2000

    BMW M2 Edition designed by FUTURA 2000.

    BMW Individual Manufaktur: Decorative trim of the centre console hand-painted by the artist.

    BMW Individual Exterior

    LIMITLESS.

    From Dakar Yellow to Nardo Grey: BMW Individual offers you a wide range of exclusive paint finishes to choose from. More than 120 different colours are available, allowing every character to find its own personal expression.

    A SHIMMERING RANGE.

    The colour nuances between the finely differentiated BMW Individual paint finishes are almost endless. No two blues are the same – and there is an impressive colour palette to choose from: Atlantis Blue, Maritim Blue, Sapphire Blue, Maldives Blue, Aegean Blue, Santorini Blue, or even Macao Blue, which changes to violet when struck by light. You can also request your very own colour tone – the most visible symbol of maximum individuality.

    Read more

    MATT VS. METALLIC.

    BMW Individual Frozen Black metallic

     

    Matt paint finishes by BMW Individual boldly emphasise the powerful design language of every BMW. Neither light nor shadow is able to obscure the view of the fascinating interplay between the precisely sculpted surfaces. In contrast, the metallic paint finishes by BMW individual allow every vehicle to radiate its own special brilliance. Thanks to their inimitable shimmering effects, individual light refraction and a fascinating deep shine, they create a lasting impression.

    A LOVE OF DETAIL.

    BMW M3 Competition Sedan

     

    Colour coordination of the paint finish with elements such as the characteristic BMW kidney grille, the Air Breather, the inlays in the door handles or the rear trim strip creates a perfect tailor-made appearance. Whether painted in black or designed in other finishes, BMW Individual allows every detail to become an exclusive accent of a harmoniously blended composition – or a consciously inserted contrast.

    SPECIAL PAINT FINISHES FOR X MODELS.

    Nothing is as confident as individuality. That is why BMW M now also offers special paint finishes for all X models. With the exclusive, high-quality and diverse BMW Individual paint finishes, customers can adapt the sporty exterior to their individual preferences. For more information about BMW M special paint finishes, please contact your authorised BMW dealer. For a first impression, please click on the BMW Individual Visualizer.

    Read more
    BMW Individual Colours

    EXPERIENCE NOW.

    BMW Individual Visualizer.

    Choose your automobile and discover the manifold possibilities of BMW Individual with the BMW Individual Visualizer.
     

    Read more
    BMW Individual Colours

    EXPRESSION.

    Making personality visible.

    The options of BMW Individual in the exterior.
    BMW X7 Dark Shadow Edition
    BMW M3 Competition Sedan in BMW M special paint finish Thundernight metallic
    BMW M8 Competition Convertible in Zanzibar metallic
    BMW M4 Coupé in BMW Individual special paint finish Urban Green
    BMW M8 Competition Coupé in BMW Individual special paint finish Speed Yellow
    BMW X7 Dark Shadow Edition

    BMW X7 Dark Shadow Edition.

    BMW Individual special paint finish Frozen Arctitc Grey metallic.

    BMW M3 Competition Sedan in BMW M special paint finish Thundernight metallic

    BMW M3 Competition Sedan.

    BMW M special paint finish Thundernight metallic.

    BMW M8 Competition Convertible in Zanzibar metallic

    BMW M8 Competition Convertible.

    BMW Individual special paint finish Zanzibar metallic.

    BMW M4 Coupé in BMW Individual special paint finish Urban Green

    BMW M4 Coupé.

    BMW Individual special paint finish Urban Green.

    BMW M8 Competition Coupé in BMW Individual special paint finish Speed Yellow

    BMW M8 Competition Coupé.

    BMW Individual special paint finish Speed Yellow.

    BMW Individual
    BMW Individual

    RANGE OF MATERIALS.

    Enjoy the freedom that BMW Individual allows you in designing the interior of your vehicle. Combine leather, Alcantara, wood and many other precious materials to create precisely the interior that you have always imagined. There are barely any limits to your ideas: BMW Individual implements your every wish – no matter how unusual it may be. And provided it does not contravene any safety requirements or typical brand characteristics, everything is possible.

    Read more

    PERFECTLY FINISHED.

    BMW Individual

     

    A real highlight not only at first glance: with the impressive interior trims from BMW Individual, you can set particularly exclusive, sporty or refined accents. Just the way you like it and in keeping with the character of your vehicle. All trims have one thing in common: they are made of the highest quality materials, are perfectly finished and have an excellent surface finish. Whether they are made of aluminium mesh, carbon or precious wood - create exciting contrasts in the interior of your BMW M or achieve corresponding effects between the interior and accent trims and the leather upholstery.

    UNMISTAKABLE.

    BMW Individual

     

    In designing the details of the interior with immaculate fine-grain Merino leather, BMW Individual leaves you a completely free hand. From the choice of colours to the composition of impressive leather coverings in Bicolour, everything is possible. Masterly contrasting stitching produces an exclusive character. Personalised signets and monograms form highlights of individualisation.

    ULTIMATE EXPRESSIVE STYLE.

    BMW XM in the BMW Individual sepcial paint finish Urban Green.

    The BMW Individual special paint finishes emphasize the design language for the exterior of the BMW XM, which is characterized by generous surfaces, dynamically flowing lines and sharp edges. At the same time, they form an attractive visual connection with the gold and black design accents of the vehicle. 

    RULE THE STREETS.

    BMW M4 Competition x KITH

     

    The BMW M4 Competition x KITH is the result of close collaboration between M GmbH and designer Ronnie Fieg. The edition model combines the sophisticated world of fashion with the high-performance character of the BMW M4 Competition Coupé. In this way, design and strength, street credibility and performance, passion and high-performance blend into one unmistakable vehicle.

    STREET. ART.

    BMW M2 Edition designed by Futura 2000

     

    The BMW M2 Edition designed by FUTURA 2000 is the first M automobile in the world to go on sale with features hand-designed by the artist. Known for his signature colour scheme, concentric shapes and kinetic compositions, FUTURA 2000 gives the BMW M2 Competition a look all its own. The internationally renowned artist from New York has extensively redesigned both the exterior and interior of BMW M's compact sports car.

     

    IMPRESSION.

    Extended design freedom.

    The options of BMW Individual for the interior.
    BMW M4 Competition Convertible with BMW Individual full leather trim 'Merino' Fiona Red/Black
    Interior trim of the BMW M2 Edition designed by FUTURA 2000
    BMW M3 Competition Sedan with BMW Individual full leather trim in Silverstone/Black
    BMW M4 Competition x KITH with M Carbon bucket seats exclusively designed by KITH in M Light Blue and M Red
    BMW M3 Competition Sedan with BMW Individual fine-wood trim 'Fineline' Black with silver effect open-pored
    BMW M4 Competition Convertible with BMW Individual full leather trim 'Merino' Fiona Red/Black

    BMW M4 Competition Convertible.

    BMW Individual full leather trim 'Merino' Fiona Red/Black.

    Interior trim of the BMW M2 Edition designed by FUTURA 2000

    BMW M2 Edition designed by FUTURA 2000.

    Exclusive interior trim hand-painted by FUTURA 2000.

    BMW M3 Competition Sedan with BMW Individual full leather trim in Silverstone/Black

    BMW M3 Competition Sedan.

    BMW Individual full leather trim in Silverstone/Black.

    BMW M4 Competition x KITH with M Carbon bucket seats exclusively designed by KITH in M Light Blue and M Red

    BMW M4 Competition x KITH.

    M Carbon bucket seats exclusively designed by KITH in M Light Blue and M Red.

    BMW M3 Competition Sedan with BMW Individual fine-wood trim 'Fineline' Black with silver effect open-pored

    BMW M3 Competition Sedan.

    BMW Individual fine-wood trim 'Fineline' Black with silver effect open-pored.

    PERFECTION THROUGH EXPERIENCE.

    BMW Individual

     

    Individualisation, made by BMW M: only with the highest level of exclusivity an individual character can be optimally emphasised. BMW Individual makes exactly this possible, whether it's a special colour or exclusive materials. BMW Individual gives inspiration a perfect shape – and has been doing so for over 25 years. 

    GET STARTED NOW:

    Select your BMW M Automobile and take advantage of the many and varied equipment options from BMW Individual to express your personality.

    BMW M3 Sedan
    BMW M4 Competition Coupé
    BMW M5 Competition
    BMW M8 Competition Coupé
    BMW M8 Competition Convertible
    BMW M8 Gran Coupé
    BMW X3 M Competition
    BMW X4 M Competition
    BMW X5 M Competition
    BMW X6 M Competition
    BMW M340i Sedan
    BMW M440i xDrive Coupé
    BMW M440i xDrive Convertible
    BMW i4 M50
    BMW M550i xDrive Sedan
    BMW M850i xDrive Coupé
    BMW M850i xDrive Convertible
    BMW M850i xDrive Gran Coupé
    BMW M760Li xDrive
    BMW X3 M40i
    BMW X4 M40i
    BMW iX M60
    BMW X5 M50i
    BMW X6 M50i
    BMW X7 M60i xDrive
    BMW Z4 M40i

    BMW M3 Sedan

    BMW M4 Competition Coupé

    BMW M5 Competition

    BMW M8 Competition Coupé

    BMW M8 Competition Convertible

    BMW M8 Competition Gran Coupé

    BMW X3 M Competition

    BMW X4 M Competition

    BMW X5 M Competition

    BMW X6 M Competition

    BMW M340i xDrive Sedan

    BMW M440i xDrive Coupé

    BMW M440i xDrive Convertible

    BMW i4 M50

    BMW M550i xDrive Sedan

    BMW M850i xDrive Coupé

    BMW M850i xDrive Convertible

    BMW M850i xDrive Gran Coupé

    BMW M760e xDrive

    BMW X3 M40i / BMW X3 M40d

    BMW X4 M40i / BMW X4 M40d

    BMW iX M60

    BMW X5 M50i

    BMW X6 M50i

    BMW X7 M60i xDrive

    BMW Z4 M40i

    FIND OUT MORE:

    BMW M Community
    BMW M5
    BMW Driving Experience

    BMW M3 Sedan: Fuel consumption in l/100 km (combined): 10.1-10.0 (WLTP); CO2 emissions in g/km (combined): 231-227 (WLTP)

     

    BMW M4 Coupé: Fuel consumption in l/100 km (combined): 10.1-9.9 (WLTP); CO2 emissions in g/km (combined): 230-226 (WLTP)

     

    BMW M4 Competition Coupé: Fuel consumption in l/100 km (combined): 9.8 (WLTP); CO2 emissions in g/km (combined): 224-223 (WLTP)

     

    BMW M5 Competition: Fuel consumption in l/100 km (combined): 11.3-11.1 (WLTP); CO2 emissions in g/km (combined): 259-253 (WLTP)

     

    BMW M8 Competition Coupé: Fuel consumption in l/100 km (combined): 11.4-11.0 (WLTP); CO2 emissions in g/km (combined): 260-251 (WLTP)

     

    BMW M8 Competition Gran Coupé: Fuel consumption in l/100 km (combined): 11.6-11.2 (WLTP); CO2 emissions in g/km (combined): 260-256 (NEDC) / 264-256 (WLTP)

     

    BMW XM: Fuel consumption in l/100km (combined): 1.6-1.5 (WLTP); Electric power consumption in kWh/100 km (combined): 30.1-28.9 (WLTP); CO2 emissions in g/km (combined): 36-33 (WLTP); Electric range in km: 82-88 (WLTP)

     

    BMW M340d xDrive Sedan: Fuel consumption in l/100 km (combined): 6.4-5.8 (WLTP); CO2 emissions in g/km (combined): 168-153 (WLTP)

     

    BMW M440i xDrive Coupé: Fuel consumption in l/100 km (combined): 7.1-6.8 (NEDC) / 8.2-7.4 (WLTP); CO2 emissions in g/km (combined): 163-155 (NEDC) / 186-170 (WLTP)

     

    BMW M440i xDrive Convertible: Fuel consumption in l/100 km (combined): 7.4-6.9 (NEDC) / 8.4-7.8 (WLTP); CO2 emissions in g/km (combined): 169-159 (NEDC) / 192-177 (WLTP)

     

    BMW M550i xDrive Sedan: Fuel consumption in l/100 km (combined): 10.1-9.9 (NEDC) / 11.0-10.3 (WLTP); CO2 emissions in g/km (combined): 233-227 (NEDC) / 250-235 (WLTP)

     

    BMW M760e xDrive: Electric range in km: 77-85 (WLTP), Fuel consumption in l/100 km (combined): 1.3-1.0 (WLTP), Electric power consumption in kWh/100 km (combined): 21.8-20.2 (WLTP), CO2 emissions in g/km (combined): 29-23 (WLTP)

     

    BMW M850i xDrive Coupé: Fuel consumption in l/100 km (combined): 10.8-10.5 (WLTP); CO2 emissions in g/km (combined): 245-239 (WLTP)

     

    BMW X5 M50i: Fuel consumption in l/100 km (combined): 12.4-11.6 (WLTP); CO2 emissions in g/km (combined): 284-266 (WLTP)

     

    BMW X6 M50i: Fuel consumption in l/100 km (combined): 10.8-10.5 (NEDC) / 12.0-11.2 (WLTP); CO2 emissions in g/km (combined): 249-240 (NEDC) / 275-257 (WLTP)

     

    BMW X7 M60i xDrive: Fuel consumption in l/100 km (combined): 12.9-12.1 (WLTP); CO2 emissions in g/km (combined): 292-274 (WLTP)

    Read more
    ​

    • The models illustrated include optional equipment.

      Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

      Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

      For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

      All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.