BMW Individual: The expression of personality

BMW Individual is the exclusive range of individualized features offered by BMW M to give your car its own special charisma - and at the same time the maximum expression of your personality.

Franciscus van Meel

CEO of BMW M GmbH

BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

Let your creativity run wild: with BMW Individual you can choose from around 150 fascinating paint finishes - for the exclusive design of your very own BMW M automobile. From Macao Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, elegant or extravagant - all colours impress with their perfect brilliance and impressive colour depth. The result: the first-class quality of our paintwork puts your vehicle in the spotlight from every perspective.

FASCINATING VARIETY.

BMW Individual offers the option of choosing from a wide range of exclusive paint finishes. In this way, every character finds its personal expression.

BMW M3 Competition Touring in BMW Individual special paint finish Marina Bay Blue Metallic and BMW M3 Competition Touring in BMW Individual special paint finish Fire Orange III Uni.

BMW X3 M in BMW Individual special paint finish Frozen Black Metallic and BMW X4 M in BMW Individual special paint finish Santorini Blue Uni.

BMW X3 M in BMW Individual special paint finish Java Green Metallic and BMW X4 M in BMW Individual special paint finish British Racing Green Uni.

BMW X4 M in BMW Individual special paint finish Melbourne Red Metallic and BMW X3 M BMW Individual special paint finish in Urban Green Uni.

BMW M3 Competition Touring in BMW Individual special paint finish Verde Mantis Uni and BMW M3 Competition Touring in BMW Individual special paint finish Rosso Corsa Metallic.

BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

Nothing is as commanding as individuality. That is why BMW M now also offers special paint finishes for all X models. With the exclusive, high-quality and diverse BMW Individual paint finishes, customers can adapt the sporty exterior to their individual preferences. For more information on the BMW M special paint finishes, please contact your authorised BMW dealer. For a first impression, please click on the BMW Individual Visualizer.

BMW Individual Visualizer

EXCLUSIVE TWO-TONE PAINT FINISHES.

Put your BMW 7 Series M automobile on the road with even more colour: the high-quality two-tone paint finishes offer you even more freedom when designing your BMW 7 Series M automobile. Choose your personal favourite colour from the variety of paint finishes for the lower half of the body and combine it with one of the two contrasting colours on offer in the upper part of the vehicle for a particularly individual look. The precisely placed Coach Line separates the two colour areas from each other like a delicate signature. The Two-Tone paintwork gets its special value from meticulous craftsmanship such as hand masking and polishing processes for an edge-free finish.

FASCINATING MATT LOOK.

Give your BMW M automobile even more attention: with matt paint finishes from BMW Individual. These confidently emphasise the athletic and powerful design language of your vehicle, while at the same time giving it an ultra-modern look. The best thing about it: matt paint finishes stage the exciting interplay of the precisely modelled surfaces in almost all lighting conditions - creating maximum expression in every detail.

BRILLIANT METALLIC STYLE.

Brilliant perspectives for a powerful appearance: metallic paintwork from BMW Individual perfectly highlights the striking lines of your BMW M automobile through light refraction - especially in sunlight. You can also experience the fascination of unique shimmering effects in different incidences of light, combined with a deep gloss that is well worth seeing.

ULTIMATE EXPRESSIVE STYLE.

The BMW Individual special paint finishes intensively accentuate the design language of the BMW XM, which is characterised by generous surfaces, dynamically flowing lines and sharp edges. At the same time, they form an attractive visual link with the vehicle's gold and black design accents.

BMW INDIVIDUAL UPHOLSTERY: OUTSTANDING INNER VALUES.

Express your individual style. With the flawless BMW Individual leather 'Merino' fine grain. It turns the interior of your BMW into a statement that is as exclusive as it is personal. Best of all, BMW Individual offers you an impressively wide choice of materials, colours and combinations. From particularly sporty, elegant and luxurious to monochrome or bicolour, with discreet contrasting stitching or contrasting stitching with a strong character. With this versatile selection of upholstery trims, you can design your BMW to your own specifications, right down to the last detail.

ROOM FOR THE EXTRAORDINARY.

When it comes to the interior details with flawless leather or fine fabrics such as cashmere, BMW Individual offers a wide range of different colours and compositions. Further individual wishes can be examined on request.

BMW M3 Competition Sedan Interior

BMW Individual full leather trim 'Merino' Silverstone/Black.

BMW XM with BMW Individual full leather trim 'Merino' with exclusive features in Deep Lagoon.

BMW Individual full leather trim 'Merino' Fiona Red/Black.

BMW i7 M70 xDrive with BMW Individual leather merino/wool-cashmere combination with exclusive features in Black/Dark Grey.

FINE CASHMERE.

Only one has this: feel pure comfort exclusively in the BMW 7 Series with the fine BMW Individual leather merino/wool cashmere combination with exclusive features. The luxurious cashmere-wool blend not only fascinates with its extremely soft texture. Thanks to its hard-wearing and durable properties, it is also ideal for use in the interior of your BMW. Breathable and thermally insulating, it ensures a pleasant interior temperature in extreme heat and cold. The natural and pleasant scent completes the package and makes this the high-quality and comfortable upholstery option for all the senses.

PERFECT FINISH.

A real highlight not only at first glance: with the impressive interior trims from BMW Individual, you can set particularly exclusive, sporty or refined accents. Just the way you like it and in keeping with the character of your vehicle. All trims have one thing in common: they are made of the highest quality materials, are perfectly finished and have an excellent surface finish. Whether they are made of aluminium mesh, carbon or precious wood - create exciting contrasts in the interior of your BMW M or achieve corresponding effects between the interior and accent trims and the leather upholstery.

PERFECTION THROUGH EXPERIENCE.

Individualisation, made by BMW M: only with the highest level of exclusivity an individual character can be optimally emphasised. BMW Individual makes exactly this possible, whether it's a special colour or exclusive materials. BMW Individual gives inspiration a perfect shape – and has been doing so for over 25 years.

EXCLUSIVE AND SPECIAL EDITIONS.

BMW Individual M760Li inspired by Nauto's Swan

BMW M4 Competition Edition 50 years of BMW M

In Garching near Munich - the home town of the BMW Individual Manufaktur - numerous editions and special models have been created in the past that are unique worldwide. True to the motto: inspiration is everywhere, the only limit is your imagination!

BMW INDIVIDUAL.

The exclusive way of showing character.

Design BMW Individual now

BMW M3 Sedan [1] :

Fuel consumption combined in l/100 km 10.1

CO2 emissions combined in g/km 230

CO2 class G

BMW M3 Competition Sedan [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 224

CO2 class G

BMW M3 Competition Touring with M xDrive [1] :

Fuel consumption combined in l/100 km 10.4

CO2 emissions combined in g/km 235

CO2 class G

BMW M4 Coupé [1] :

Fuel consumption combined in l/100 km 10.1

CO2 emissions combined in g/km 230

CO2 class G

BMW M4 Competition Coupé [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 223

CO2 class G

BMW M4 Competition Convertible with M xDrive [1] :

Fuel consumption combined in l/100 km 10.3

CO2 emissions combined in g/km 233

CO2 class G

BMW X4 M Competition [1] :

Fuel consumption combined in l/100 km 10.8

CO2 emissions combined in g/km 247

CO2 class G

BMW X5 M Competition [1] :

Fuel consumption combined in l/100 km 13.1

CO2 emissions combined in g/km 295

CO2 class G

BMW X6 M Competition [1] :

Fuel consumption combined in l/100 km 12.9

CO2 emissions combined in g/km 292

CO2 class G

BMW XM [1] :

Fuel consumption weighted combined in l/100 km 1.9; with depleted battery: 12.9

CO2 emissions weighted combined in g/km 43

Energy consumption weighted combined in kWh/100 km 33.6

CO2 class B; with depleted battery: G

Electric range in km 76

BMW i4 M50 xDrive [1]:

Energy consumption combined in kWh/100 km 21.9

CO2 emissions combined in g/km 0

CO2 class A

Electric range in km 416

BMW M760e xDrive [1]:

Fuel consumption weighted combined in l/100 km 1.4; with depleted battery: 9.0

CO2 emissions weighted combined in g/km 31

Energy consumption weighted combined in kWh/100 km 26.1

CO2 class B; with depleted battery: G

Electric range in km 70

BMW i7 M70 xDrive [1]:

Energy consumption combined in kWh/100 km 23.7

CO2 emissions combined in g/km 0

CO2 class A

Electric range in km 490

BMW M850i xDrive Coupé [1]:

Fuel consumption combined in l/100 km 10.8

CO2 emissions combined in g/km 245

CO2 class G

BMW X7 M60i xDrive [1]:

Fuel consumption combined in l/100 km 12.9

CO2 emissions combined in g/km 292

CO2 class G

The models illustrated include optional equipment.
Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.
Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the "handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars", which is available at all selling points and at https://www.dat.de/co2/.
All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.