BMW Individual is the exclusive range of individualized features for all BMW and BMW M models to give your car its own special charisma - and at the same time the maximum expression of your personality.
THE PERFECT PRESENCE.
Luxurious elegance: with BMW Individual, everyone can express their own personality.
THE POWER OF COLOUR.
Expressive, extraordinary, uniquely personal: the BMW Individual special paint finish.
BMW INDIVIDUAL PAINT FINISHES: A DAZZLING VARIETY.
BMW INDIVIDUAL PAINT FINISHES: A DAZZLING VARIETY.
Let your creativity run wild: with BMW Individual, you can choose from around 150 fascinating paintworks – for the exclusive design of your BMW or BMW M model. Whether matt or metallic, elegant or extravagant – all BMW Individual special paint finishes captivate with their perfect brilliance and impressive colour depth. A quality that puts your vehicle in the spotlight from every perspective.
BMW INDIVIDUAL TWO-TONE AND DUAL-FINISH.
BMW INDIVIDUAL TWO-TONE AND DUAL-FINISH.
BMW Individual Two-Tone paint finishes offer you even greater freedom when designing your BMW 7 Series: more than 500 different colour combinations are possible.
With BMW Individual Two-Tone paint finishes, you are completely free to choose your preferred colour from the wide range of paintworks for the lower half of the bodywork and combine it with one of several contrasting colours available for the upper section of the vehicle. A precisely positioned Coach Line elegantly separates the two colour areas, acting as a delicate signature.
The BMW Individual Dual-Finish paint finish offers an exclusive, unique feature: here, matt paintwork on the lower part of the vehicle is combined with manual application of a glossy, metallic paint on the upper body area.
The exceptional quality of these two fascinating BMW Individual paint finishes is achieved through meticulous craftsmanship, such as hand-masking and polishing processes, ensuring a seamless finish.
FASCINATING MATT LOOK.
FASCINATING MATT LOOK.
BMW Individual matt paint finishes impressively emphasise the powerful design language of every BMW and BMW M model, while lending it an ultra-modern look. One reason for this is that neither light nor shadow obscures the view of the exciting interplay of the precisely sculpted surfaces. This gives the vehicle maximum expressiveness in every detail.
BRILLIANT METALLIC STYLE.
BRILLIANT METALLIC STYLE.
BMW Individual metallic paint finishes make every vehicle shine with a very special lustre. They impress with their inimitable iridescent effects, unique light refraction and a fascinating deep sheen, perfectly emphasising the striking lines of your BMW or BMW M model.
POWERFUL HIGH-GLOSS.
POWERFUL HIGH-GLOSS.
Many classic, exceptionally solid-colour paint finishes from BMW Individual, which do not contain any metallic or pearlescent pigments, create a strong, sporty and minimalist look.
BMW INDIVIDUAL UPHOLSTERY: OUTSTANDING INNER VALUES.
With the high-quality materials of BMW Individual, the interior of your BMW turns into an exclusive and personal statement. Whether sporty, elegant or luxurious, single-colour or bicolour, with subtle or bold contrast stitching – BMW Individual offers you an impressively wide selection of materials, colours and combinations. With this versatile range of upholstery options, you can design the interior of your model entirely to your own specifications.
SPACE TO EXPRESS YOURSELF.
Whether it’s immaculate Merino Leather or exquisite cloths such as cashmere: this space is yours.
EXQUISITE CASHMERE.
EXQUISITE CASHMERE.
Experience a new kind of luxury, exclusive to your BMW 7 Series, with the exquisite BMW Individual leather and wool-cashmere combination with exclusive features. The luxurious cashmere-wool-blend captivates with its exceptionally soft texture and, thanks to its hard-wearing and durable properties, is particularly well-suited for use in the interior. Breathable and with heat insulation, it ensures a comfortable interior temperature in both extreme heat and cold. The natural and pleasant fragrance makes this high-quality and comfortable upholstery option a treat for all the senses.
PERFECT FINISH.
PERFECT FINISH.
A real highlight, and not just at first glance: with the impressive interior trims from BMW Individual, you can add particularly exclusive, sporty or elegant touches. Tailored entirely to your taste and in keeping with the character of your vehicle. All the trims have one thing in common: they are made from the highest quality materials, are perfectly crafted and have an excellent surface finish. Whether made from aluminium mesh, carbon or fine wood – create striking contrasts in the interior of your BMW or achieve harmonious effects between the interior and accent trims and the leather upholstery.
BMW INDIVIDUAL CRYSTAL HEADLIGHTS.
The dark BMW Individual crystal headlights flank the BMW kidney Iconic Glow on the BMW M760e xDrive. They create an expressive presence and a strong visual identity.
BMW INDIVIDUAL LIGHT ALLOY WHEELS.
BMW INDIVIDUAL LIGHT ALLOY WHEELS.
Precision and elegance in one: the BMW Individual light alloy wheels are specially set to the design of the BMW and BMW M models and, depending on the variant, enhance the vehicle's presence with a harmonious or contrasting accent that comes into its own in any lighting condition. The meticulously crafted wheels also provide the ideal conditions for impressive agility, direct steering behaviour and high lateral acceleration.
PERFECTION THROUGH EXPERIENCE.
PERFECTION THROUGH EXPERIENCE.
Individualisation, made by BMW M: only the utmost exclusivity can best emphasise an individual character. BMW Individual makes precisely this possible, whether it involves a special colour or exclusive materials. BMW Individual brings inspiration to life in perfect form – and has been doing so for over 25 years.
EXCLUSIVE EDITIONS AND SPECIAL MODELS.
EXCLUSIVE EDITIONS AND SPECIAL MODELS.
Numerous one-off cars, editions and special models have already been created at the BMW Individual workshop in Garching near Munich. The selection of special BMW and BMW M automotive vehicles is as fascinating as it is inspiring.
FAQ
Frequently asked questions and answers about BMW Individual.
BMW Individual is the exclusive personalisation programme from BMW and BMW M. It enables customers to design their vehicle with special paint finishes, high-quality materials and unique interior details. The aim is to create a vehicle that perfectly matches the customer’s personal vision and stands out thanks to exclusive design and equipment options that can be both luxurious and expressive.
