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BMW INDIVIDUAL.BMW INDIVIDUAL.

BMW INDIVIDUAL.

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Accentuate your own character with genuine exclusivity: this is precisely what BMW Individual aspires to. Whether you are seeking a special colour or exclusive materials, you can provide a perfect figure for your inspirations. With an automobile that matches your preferences precisely, down to the finest detail. BMW Individual – an expression of personality.
BMW Individual is the exclusive range of individualized features offered by BMW M to give your car its own special charisma - and at the same time the maximum expression of your personality.
Franciscus van Meel

CEO of BMW M GmbH

BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

BMW M3 TouringBMW M3 Touring

Let your creativity run wild: with BMW Individual you can choose from around 150 fascinating paint finishes - for the exclusive design of your very own BMW M automobile. From Macao Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, elegant or extravagant - all colours impress with their perfect brilliance and impressive colour depth. The result: the first-class quality of our paintwork puts your vehicle in the spotlight from every perspective.

BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

Nothing is as commanding as individuality. That is why BMW M now also offers special paint finishes for all X models. With the exclusive, high-quality and diverse BMW Individual paint finishes, customers can adapt the sporty exterior to their individual preferences. For more information on the BMW M special paint finishes, please contact your authorised BMW dealer. For a first impression, please click on the BMW Individual Visualizer.

BMW Individual Visualizer
EXCLUSIVE TWO-TONE PAINT FINISHES.EXCLUSIVE TWO-TONE PAINT FINISHES.

EXCLUSIVE TWO-TONE PAINT FINISHES.

Put your BMW 7 Series M automobile on the road with even more colour: the high-quality two-tone paint finishes offer you even more freedom when designing your BMW 7 Series M automobile. Choose your personal favourite colour from the variety of paint finishes for the lower half of the body and combine it with one of the two contrasting colours on offer in the upper part of the vehicle for a particularly individual look. The precisely placed Coach Line separates the two colour areas from each other like a delicate signature. The Two-Tone paintwork gets its special value from meticulous craftsmanship such as hand masking and polishing processes for an edge-free finish.

FASCINATING MATT LOOK.FASCINATING MATT LOOK.

FASCINATING MATT LOOK.

Give your BMW M automobile even more attention: with matt paint finishes from BMW Individual. These confidently emphasise the athletic and powerful design language of your vehicle, while at the same time giving it an ultra-modern look. The best thing about it: matt paint finishes stage the exciting interplay of the precisely modelled surfaces in almost all lighting conditions - creating maximum expression in every detail.

BRILLIANT METALLIC STYLE.BRILLIANT METALLIC STYLE.

BRILLIANT METALLIC STYLE.

Brilliant perspectives for a powerful appearance: metallic paintwork from BMW Individual perfectly highlights the striking lines of your BMW M automobile through light refraction - especially in sunlight. You can also experience the fascination of unique shimmering effects in different incidences of light, combined with a deep gloss that is well worth seeing.

ULTIMATE EXPRESSIVE STYLE.

The BMW Individual special paint finishes intensively accentuate the design language of the BMW XM, which is characterised by generous surfaces, dynamically flowing lines and sharp edges. At the same time, they form an attractive visual link with the vehicle's gold and black design accents.

BMW INDIVIDUAL UPHOLSTERY: OUTSTANDING INNER VALUES.

Express your individual style. With the flawless BMW Individual leather 'Merino' fine grain. It turns the interior of your BMW into a statement that is as exclusive as it is personal. Best of all, BMW Individual offers you an impressively wide choice of materials, colours and combinations. From particularly sporty, elegant and luxurious to monochrome or bicolour, with discreet contrasting stitching or contrasting stitching with a strong character. With this versatile selection of upholstery trims, you can design your BMW to your own specifications, right down to the last detail.

FINE CASHMERE.FINE CASHMERE.

FINE CASHMERE.

Only one has this: feel pure comfort exclusively in the BMW 7 Series with the fine BMW Individual leather merino/wool cashmere combination with exclusive features. The luxurious cashmere-wool blend not only fascinates with its extremely soft texture. Thanks to its hard-wearing and durable properties, it is also ideal for use in the interior of your BMW. Breathable and thermally insulating, it ensures a pleasant interior temperature in extreme heat and cold. The natural and pleasant scent completes the package and makes this the high-quality and comfortable upholstery option for all the senses.

PERFECT FINISH.PERFECT FINISH.

PERFECT FINISH.

A real highlight not only at first glance: with the impressive interior trims from BMW Individual, you can set particularly exclusive, sporty or refined accents. Just the way you like it and in keeping with the character of your vehicle. All trims have one thing in common: they are made of the highest quality materials, are perfectly finished and have an excellent surface finish. Whether they are made of aluminium mesh, carbon or precious wood - create exciting contrasts in the interior of your BMW M or achieve corresponding effects between the interior and accent trims and the leather upholstery.

PERFECTION THROUGH EXPERIENCE.PERFECTION THROUGH EXPERIENCE.

PERFECTION THROUGH EXPERIENCE.

Individualisation, made by BMW M: only with the highest level of exclusivity an individual character can be optimally emphasised. BMW Individual makes exactly this possible, whether it's a special colour or exclusive materials. BMW Individual gives inspiration a perfect shape – and has been doing so for over 25 years.

EXCLUSIVE AND SPECIAL EDITIONS.

In Garching near Munich - the home town of the BMW Individual Manufaktur - numerous editions and special models have been created in the past that are unique worldwide. True to the motto: inspiration is everywhere, the only limit is your imagination!

BMW INDIVIDUAL.BMW INDIVIDUAL.

BMW INDIVIDUAL.

The exclusive way of showing character.

Design BMW Individual now
BMW M3 Sedan:
CO2 emissions combined in g/km 231–227 (WLTP)
Fuel consumption combined in l/100 km 10.1–10.0 (WLTP)
BMW M3 Competition Sedan:
CO2 emissions combined in g/km 224–223 (WLTP)
Fuel consumption combined in l/100 km 9.8 (WLTP)
BMW M3 Competition Touring with M xDrive:
CO2 emissions combined in g/km 235–229 (WLTP)
Fuel consumption combined in l/100 km 10.4–10.1 (WLTP)
BMW M4 Coupé:
CO2 emissions combined in g/km 230–226 (WLTP)
Fuel consumption combined in l/100 km 10.1–10.0 (WLTP)
BMW M4 Competition Coupé:
CO2 emissions combined in g/km 223–219 (WLTP)
Fuel consumption combined in l/100 km 9.9–9.7 (WLTP)
BMW M4 Competition Convertible with M xDrive:
CO2 emissions combined in g/km 233–231 (WLTP)
Fuel consumption combined in l/100 km 10.3–10.2 (WLTP)
BMW X3 M Competition:
CO2 emissions combined in g/km 250–241 (WLTP)
Fuel consumption combined in l/100 km 11.0–10.6 (WLTP)
BMW X4 M Competition:
CO2 emissions combined in g/km 247–238 (WLTP)
Fuel consumption combined in l/100 km 10.8–10.5 (WLTP)
BMW X5 M Competition:
CO2 emissions combined in g/km 295-291 (WLTP)
Fuel consumption combined in l/100 km 13.1-12.9 (WLTP)
BMW X6 M Competition:
CO2 emissions combined in g/km 292–288 (WLTP)
Fuel consumption combined in l/100 km 12.9–12.7 (WLTP)
BMW XM:
CO2 emissions combined in g/km 43–35 (WLTP)
Fuel consumption combined in l/100 km 1.9–1.5 (WLTP)
Energy consumption combined in kWh/100 km 33.6–32.5 (WLTP)
Electric range in km 76–83 (WLTP)
BMW i4 M50:
CO2 emissions combined in g/km 0 (WLTP)
Energy consumption combined in kWh/100 km 22.5–18.0 (WLTP)
Electric range in km 415–520 (WLTP)
BMW M760e xDrive:
CO2 emissions combined in g/km 31–25 (WLTP)
Fuel consumption combined in l/100 km 1.4–1.1 (WLTP)
Energy consumption combined in kWh/100 km 25.9–23.4 (WLTP)
Electric range in km 71–78 (WLTP)
BMW i7 M70 xDrive:
CO2 emissions combined in g/km 0 (WLTP)
Energy consumption combined in kWh/100 km 23.7-20.8 (WLTP)
Electric range in km 490-559 (WLTP)
BMW M850i xDrive Coupé:
CO2 emissions combined in g/km 245–239 (WLTP)
Fuel consumption combined in l/100 km 10.8–10.5 (WLTP)
BMW X7 M60i xDrive:
CO2 emissions combined in g/km 292–273 (WLTP)
Fuel consumption combined in l/100 km 12.9–12.1 (WLTP)

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