BMW M3 M4

BMW INDIVIDUAL.

The expression of personality.

Accentuate your own character with genuine exclusivity: this is precisely what BMW Individual aspires to. Whether you are seeking a special colour, exclusive materials or personalised details, you can provide a perfect figure for your inspirations. With an automobile that matches your preferences precisely, down to the finest detail. BMW Individual – an expression of personality.

BMW M3 Competition Sedan:
Fuel consumption in l/100 km (combined): 9.6-9.8 (WLTP)
CO2 emissions in g/km (combined): 219-224 (WLTP)

BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.6-9.8 (WLTP)
CO2 emissions in g/km (combined): 219-224 (WLTP)

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BMW INDIVIDUAL.The expression of personality.

INSPIRATION.

Freedom of design has a name.

Fascinating unique works of art, perfect editions and inspiring BMW Individual equipment. Explore selected examples to discover the many and varied options of BMW Individual.
Front view of the BMW M8 Competition Convertible
M Carbon shell seats of the BMW M4 Competition x KITH
BMW M8 Competition Coupé
BMW M3 Competition Sedan in BMW Individual special paint finish Twilight Purple metallic
Hand-painted centre console of the BMW M2 Edition designed by FUTURA 2000
Front view of the BMW M8 Competition Convertible

BMW M8 Competition Convertible.

BMW Individual special paint finish Birch Green metallic.

M Carbon shell seats of the BMW M4 Competition x KITH

BMW M4 Competition x KITH.

M Carbon bucket seats exclusively designed by KITH in M Light Blue and M Red.

BMW M8 Competition Coupé

BMW M8 Competition Coupé.

BMW Individual special paint finish Miami Blue metallic.

BMW M3 Competition Sedan in BMW Individual special paint finish Twilight Purple metallic

BMW M3 Competition Sedan.

BMW Individual special paint finish Twilight Purple metallic.

Hand-painted centre console of the BMW M2 Edition designed by FUTURA 2000

BMW M2 Edition designed by FUTURA 2000.

BMW Individual Manufaktur: Decorative trim of the centre console hand-painted by the artist.

BMW Individual Exterior

COLOURFUL

From Dakar Yellow to Singapore Grey: BMW Individual offers you a wide range of exclusive paint finishes to choose from. More than 100 different colours are available. They can also be combined as inspiring Bicolour paint finishes, allowing every character to find its own personal expression.

A SHIMMERING RANGE.

Matching the infinite colour nuances in the plumage of blue macaws is the range of finely differentiated BMW Individual paint finishes. No two blues are the same – and there is an impressive colour palette to choose from: Arctic Blue, Orient Blue, Liquid Blue, Steel Blue, Mauritius Blue, Maldives Blue, or even Tanzanite Blue, which changes to turquoise when struck by light. You can also work with the designers of BMW Individual to create your very own colour tone – the most visible symbol of maximum individuality.

MATT VS. METALLIC.

BMW Individual Frozen Black metallic

 

Matt paint finishes by BMW Individual boldly emphasise the powerful design language of every BMW. Neither light nor shadow is able to obscure the view of the fascinating interplay between the precisely sculpted surfaces. In contrast, the metallic paint finishes by BMW individual allow every vehicle to radiate its own special brilliance. Thanks to their inimitable shimmering effects, individual light refraction and a fascinating deep shine, they create a lasting impression.

A LOVE OF DETAIL.

BMW Individual Shadowline

 

Colour coordination of the paint finish with elements such as the characteristic BMW kidney grille, the Air Breather, the inlays in the door handles or the rear trim strip creates a perfect tailor-made appearance. Whether painted in black or designed in other finishes, BMW Individual allows every detail to become an exclusive accent of a harmoniously blended composition – or a consciously inserted contrast.

SPECIAL PAINT FINISHES FOR X MODELS.

Nothing is as confident as individuality. That is why BMW M now also offers special paint finishes for all X models. With the exclusive, high-quality and diverse BMW Individual paint finishes, customers can adapt the sporty exterior to their individual preferences. For more information about BMW M special paint finishes, please contact your authorised BMW dealer. For a first impression, please click on the BMW Individual Visualizer.

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BMW Individual Colours

EXPERIENCE NOW.

BMW Individual Visualizer.

Choose your automobile and discover the manifold possibilities of BMW Individual with the BMW Individual Visualizer.
 

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BMW Individual Colours

EXPRESSION.

Making personality visible.

The options for the BMW Individual in the exterior.
BMW X7 Dark Shadow Edition
BMW M8 Competition Gran Coupé
BMW M8 Competition Convertible in Zanzibar metallic
BMW M4 Coupé in BMW Individual special paint finish Urban Green
BMW M8 Competition Coupé in Macao Blue metallic
BMW X7 Dark Shadow Edition

BMW X7 Dark Shadow Edition.

BMW Individual special paint finish Frozen Arctitc Grey metallic.

BMW M8 Competition Gran Coupé

BMW M8 Competition Gran Coupé.

BMW M special paint finish Hockenheim Silver metallic.

BMW M8 Competition Convertible in Zanzibar metallic

BMW M8 Competition Convertible.

BMW Individual special paint finish Zanzibar metallic.

BMW M4 Coupé in BMW Individual special paint finish Urban Green

BMW M4 Coupé.

BMW Individual special paint finish Urban Green.

BMW M8 Competition Coupé in Macao Blue metallic

BMW M8 Competition Coupé.

BMW Individual special paint finish Macao Blue metallic.

BMW Individual Interior

Enjoy the freedom that BMW Individual allows you in designing the interior of your vehicle. Combine leather, silk, Alcantara, wood and many other precious materials to create precisely the interior that you have always imagined. There are barely any limits to your ideas: BMW Individual Manufaktur implements your every wish – no matter how unusual it may be. And provided it does not contravene any safety requirements or typical brand characteristics, everything is possible.

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Lothar Schupet from BMW M about the BMW Individual Manufaktur
Lothar Schupet from BMW M about the BMW Individual Manufaktur

THE FINAL TOUCH.

BMW Individual

 

Delicate inlays as an artistic decoration. Embedded diamonds as dazzling eye-catchers. Made from the world’s most precious materials, the interior trims from BMW Individual have many different ways of becoming incomparable highlights. You can, for instance, transform the particular wood grain of a tree that means something special to you into a decorative element of special grandeur. And then again you may choose a completely different material, such as sterling silver.

UNMISTAKABLE.

BMW Individual

 

In designing the details of the interior with immaculate fine-grain Merino leather, BMW Individual leaves you a completely free hand. From the choice of colours to the composition of impressive leather coverings in Bicolour, everything is possible. Masterly contrasting stitching produces an exclusive character. Personalised signets and monograms form highlights of individualisation.

RULE THE STREETS.

BMW M4 Competition x KITH

 

The BMW M4 Competition x KITH is the result of close collaboration between M GmbH and designer Ronnie Fieg. The edition model combines the sophisticated world of fashion with the high-performance character of the BMW M4 Competition Coupé. In this way, design and strength, street credibility and performance, passion and high-performance blend into one unmistakable vehicle.

STREET. ART.

BMW M2 Edition designed by Futura 2000

 

The BMW M2 Edition designed by FUTURA 2000 is the first M automobile in the world to go on sale with features hand-designed by the artist. Known for his signature colour scheme, concentric shapes and kinetic compositions, FUTURA 2000 gives the BMW M2 Competition a look all its own. The internationally renowned artist from New York has extensively redesigned both the exterior and interior of BMW M's compact sports car.

 

IMPRESSION.

Extended design freedom.

The options of BMW Individual for the interior.
Individual steering wheel BMW M4 Coupé in Fire Orange III non-metallic
Interior trim of the BMW M2 Edition designed by FUTURA 2000
BMW M3 Competition Sedan with BMW Individual full leather trim in Silverstone/Black
BMW M4 Competition x KITH
Individual steering wheel BMW M4 Coupé in Fire Orange III non-metallic

BMW M4 Coupé.

BMW Individual Manufaktur: Steering wheel clasp in Fire Orange.

Interior trim of the BMW M2 Edition designed by FUTURA 2000

BMW M2 Edition designed by FUTURA 2000.

Exclusive interior trim hand-painted by FUTURA 2000.

BMW M3 Competition Sedan with BMW Individual full leather trim in Silverstone/Black

BMW M3 Competition Sedan.

BMW Individual full leather trim in Silverstone/Black.

BMW M4 Competition x KITH

BMW M4 Competition x KITH.

Exclusive rear seats designed by FUTURA 2000 in M Light Blue and M Red.

PERFECTION THROUGH EXPERIENCE.

BMW M3 Competition in BMW Individual special paint finish Sepang Bronze metallic

 

Individualisation, made by BMW M: only with the highest level of exclusivity an individual character can be optimally emphasised. BMW Individual makes exactly this possible, whether it's a special colour, exclusive materials or personalised details. BMW Individual gives inspiration a perfect shape – and has been doing so for over 25 years. 

GET STARTED NOW:

Select your BMW M Automobile and take advantage of the many and varied equipment options from BMW Individual to express your personality.

BMW M3 Sedan
BMW M4 Competition Coupé
BMW M5 Competition
BMW M8 Competition Coupé
BMW M8 Competition Convertible
BMW M8 Gran Coupé
BMW X3 M Competition
BMW X4 M Competition
BMW X5 M Competition
BMW X6 M Competition
BMW M340i Sedan
BMW M440i xDrive Coupé
BMW M440i xDrive Convertible
BMW M550i xDrive Sedan
BMW M850i xDrive Coupé
BMW M850i xDrive Convertible
BMW M850i xDrive Gran Coupé
BMW M760Li xDrive
BMW X3 M40i
BMW X4 M40i
BMW X5 M50i
BMW X6 M50i
BMW X7 M50i
BMW Z4 M40i

BMW M3 Sedan

BMW M4 Competition Coupé

BMW M5 Competition

BMW M8 Coupé

BMW M8 Convertible

BMW M8 Gran Coupé

BMW X3 M Competition

BMW X4 M Competition

BMW X5 M Competition

BMW X6 M Competition

BMW M340i xDrive Sedan

BMW M440i xDrive Coupé

BMW M440i xDrive Convertible

BMW M550i xDrive Sedan

BMW M850i xDrive Coupé

BMW M850i xDrive Convertible

BMW M850i xDrive Gran Coupé

BMW M760Li xDrive

BMW X3 M40i

BMW X4 M40i

BMW X5 M50i

BMW X6 M50i

BMW X7 M50i

BMW Z4 M40i

MORE HIGHLIGHTS:

BMW X5 X6 Edition Black Vermilion

Black and red.

12. Jul 2021
The central focus of the BMW X5 and X6 Black Vermilion edition is the interplay between the colours black and red.
Experience more
BMW M4 Competition

BMW M Wallpaper.

BMW M wallpapers will turn any screen into a stage for stirring emotion, exquisite technology and unique luxury.
Experience now
Three BMW M5 automobiles with BMW Individual equipment

BMW M5 Individual.

15. Mar 2021
Exclusive luxury with the features from BMW Individual for the BMW M5.
Read article
BMW M4 GT4 winning designs of the international design competition

Prize-winning design.

11. Mar 2021
Unique and dynamic: The BMW M4 GT4 will start the 2021 racing season with these award-winning designs.
Read article
BMW M3 and M4 Individual

Exclusive design.

23. Feb 2021
With customised features and handcrafted details from BMW Individual, BMW M3 and M4 can be transformed into the most unique high-performance automobiles.
Read article
BMW X5 M und BMW X6 M First Edition

Strictly limited.

20. Oct 2020
High performance, maximum exclusivity: the BMW X5 M Competition and the BMW X6 M Competition First Edition.
Experience now

FIND OUT MORE:

BMW M Community
BMW M5
BMW Driving Experience

BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 9.9-10.2 (WLTP)
CO2 emissions in g/km (combined): 226-231 (WLTP)

BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.6-9.8 (WLTP)
CO2 emissions in g/km (combined): 219-224 (WLTP)

BMW M5 Competition:
Fuel consumption in l/100 km (combined): 11.3 (NEDC) / 11.3-11.1 (WLTP)
CO2 emissions in g/km (combined): 259 (NEDC) / 259-253 (WLTP)

BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11.2 (NEDC) / 11.4-11.2 (WLTP)
CO2 emissions in g/km (combined): 258 (NEDC) / 260-257 (WLTP)

BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 11.4 (NEDC) / 11.6-11.4 (WLTP)
CO2 emissions in g/km (combined): 262 (NEDC) / 264-261 (WLTP)

BMW M8 Competition Gran Coupé:
Fuel consumption in l/100 km (combined): 11.3 (NEDC) / 11.6-11.4 (WLTP)
CO2 emissions in g/km (combined): 260 (NEDC) / 264-261 (WLTP)

BMW M340d xDrive Sedan:
Fuel consumption in l/100 km (combined): 5.6-5.3 (NEDC) / 6.5-5.9 (WLTP)
CO2 emissions in g/km (combined): 147-139 (NEDC) / 171-155 (WLTP)

BMW M440i xDrive Coupé:
Fuel consumption in l/100 km (combined): 7.1-6.8 (NEDC) / 8.1-7.4 (WLTP)
CO2 emissions in g/km (combined): 163-155 (NEDC) / 186-170 (WLTP)

BMW M440i xDrive Convertible:
Fuel consumption in l/100 km (combined): 7.4-6.9 (NEDC) / 8.4-7.8 (WLTP)
CO2 emissions in g/km (combined): 169-159 (NEDC) / 192-177 (WLTP)

BMW M550i xDrive Sedan:
Fuel consumption in l/100 km (combined): 10.1-9.9 (NEDC) / 11.0-10.3 (WLTP)
CO2 emissions in g/km (combined): 233-227 (NEDC) / 250-235 (WLTP)

BMW M760Li xDrive:
Fuel consumption in l/100 km (combined): 12,5-12,4
CO2 emissions in g/km (combined): 285-282

BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10,0-9,9 (NEDC) / 10,8-10,7 (WLTP)
CO2 emissions in g/km (combined): 230-228 (NEDC) / 247-244 (WLTP)

BMW X5 M50i:
Fuel consumption in l/100 km (combined): 10,9-10,5 (NEDC) / 12,3-11,5 (WLTP)
CO2 emissions in g/km (combined): 251-242 (NEDC) / 281-263 (WLTP)

BMW X6 M50i:
Fuel consumption in l/100 km (combined): 10,8-10,5 (NEDC) / 12,0-11,2 (WLTP)
CO2 emissions in g/km (combined): 249-240 (NEDC) / 275-257 (WLTP)

BMW X7 M50i:
Fuel consumption in l/100 km (combined): 11,2-11,0 (NEDC) / 12,8-12,3 (WLTP)
CO2 emissions in g/km (combined): 258-252 (NEDC) / 292-280 (WLTP)

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  • The models illustrated include optional equipment.

    Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.

    For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/.

    All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.