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About us

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EMOTIONS AT THE WHEEL, PRECISION AT EVERY TURN.

Immerse yourself in the world of the BMW M Driving Experience, where driver training extends far beyond the typical. Here, it's not just about achieving driving mastery, but about rising above yourself under the guidance of highly qualified and motivated BMW M instructors.      

Experience the unique culture of the BMW M Driving Experience and become part of a strong community whose heart is in tune with the rhythm of M. With us, it's all about adrenalin and goosebump thrills.      

We believe that driver training is more than just learning techniques. Whether on tarmac, snow or off-road, whether real, virtual or hybrid - we are here to give you an unforgettable driving experience. It's about creating extraordinary memories, sharing adventures with a passionate community and growing together. 

Be there when the BMW M Driving Experience takes you to new horizons of driving experiences. Here, driving education is not just a concept - it's a passion that takes you further. 

Get in touch with us.

Hotline: +49 (0) 89 1250 16 444  
Monday - Friday from 08.00 - 17.00

E-Mail: drivingexperience@bmw-m.com

M is for mission.

BMW M MissionBMW M Mission

Within the world of the BMW M Driving Experience, the M is not solely synonymous with motorsport, but also with a mission: to turn our participants into outstanding drivers on the road. We don't merely teach you technique and speed - it's about the art of conscious, confident driving. Through targeted exercises and the exchange of personal experiences, we turn the Experience participants into skilled and proficient drivers in day-to-day traffic. 

With a strong team and pioneering expertise, we offer an emotional and highly dynamic driving experience in the premium and high-performance segment. Each participant is supported throughout their journey, and working in small groups, our BMW M instructors allow the experience to be customised to enhance each individual's strengths and weaknesses.

THENTHEN

THEN

AND NOWAND NOW

AND NOW

Then and now:

SHEER DRIVING PLEASURE.

A SUCCESS STORY.A SUCCESS STORY.

A SUCCESS STORY.

The history of the BMW M Driving Experience.

To the article

SO MUCH MORE THAN DRIVER TRAINING.

  • Pure adrenalin at every turn.
  • A treat for all senses.
  • Unforgettable memories.
  • Unique tech solutions.

THE JOY OF CHOICE.

On the road with the latest vehicles.
So much to discover

YOU CAN LOOK FORWARD TO THESE EXPERIENCES.

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