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About us

About us

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EMOTIONS AT THE WHEEL, PRECISION AT EVERY TURN.

Immerse yourself in the world of the BMW M Driving Experience, where driver training extends far beyond the typical. Here, it's not just about achieving driving mastery, but about rising above yourself under the guidance of highly qualified and motivated BMW M instructors.      

Experience the unique culture of the BMW M Driving Experience and become part of a strong community whose heart is in tune with the rhythm of M. With us, it's all about adrenalin and goosebump thrills.      

We believe that driver training is more than just learning techniques. Whether on tarmac, snow or off-road, whether real, virtual or hybrid - we are here to give you an unforgettable driving experience. It's about creating extraordinary memories, sharing adventures with a passionate community and growing together. 

Be there when the BMW M Driving Experience takes you to new horizons of driving experiences. Here, driving education is not just a concept - it's a passion that takes you further. 

Informational material.
DOWNLOADS
DOWNLOADS
Discover our BMW M FAQs.
HELP
HELP
Part of your optional equipment package.
M DRIVER'S PACKAGE.
M DRIVER'S PACKAGE.

M is for mission.

BMW M Mission

Within the world of the BMW M Driving Experience, the M is not solely synonymous with motorsport, but also with a mission: to turn our participants into outstanding drivers on the road. We don't merely teach you technique and speed - it's about the art of conscious, confident driving. Through targeted exercises and the exchange of personal experiences, we turn the Experience participants into skilled and proficient drivers in day-to-day traffic. 

With a strong team and pioneering expertise, we offer an emotional and highly dynamic driving experience in the premium and high-performance segment. Each participant is supported throughout their journey, and working in small groups, our BMW M instructors allow the experience to be customised to enhance each individual's strengths and weaknesses.

THEN
AND NOW
Then and now:

SHEER DRIVING PLEASURE.

With a strong team and cutting edge expertise, we offer a ongoing journey of innovation and adaptation to the ever changing needs of the automotive industry and the drivers. Since the first training session with modified BMW 320i vehicles in 1977, the BMW M Driving Experience has become a pioneer in specialised training programmes. The close connection to motorsport, including skilled instructors, enables over 100,000 drivers worldwide to experience the full range of their vehicles every year. From safety training for novice drivers to international tracks and specialised winter and off-road training, the BMW M Driving Experience has always kept true to the core idea: combine theory and practice to improve driving skills in simulated extreme situations and unleash driving passion.

A SUCCESS STORY.

A SUCCESS STORY.

The history of the BMW M Driving Experience.

To the article

SO MUCH MORE THAN DRIVER TRAINING.

The BMW M Driving Experience is not only top-class driving training, but also a lifestyle and a certain attitude to life. Each experience includes a variety of elements, from action-packed drift courses to driving fun in deep snow, followed by exquisite Michelin-starred meals and overnight stays in luxury hotels. It's all about pure adrenaline at every turn, a treat for all senses, the creation of unforgettable memories and the fusion of innovative technologies.

  • Pure adrenalin at every turn.
  • A treat for all senses.
  • Unforgettable memories.
  • Unique tech solutions.

THE JOY OF CHOICE.

On the road with the latest vehicles.

Beyond first-class driver training, we also offer access to almost the entire BMW and BMW M vehicle fleet. From the agile BMW 2 Series models to the absolute highlight, the BMW XM, there are many vehicles available, including current top models such as the powerful BMW M4 Competition, the agile BMW M2 Coupé and the all-electric BMW i5 M60. As a participant, you will have exclusive access to the latest models and state-of-the-art technologies, including BMW M Mixed Reality. This turns every experience into an adrenaline-fuelled test drive that embodies the combination of dynamic performance and cutting-edge technology.

BMW M2 Coupé
The formula for pure-bred driving pleasure.
The formula for pure-bred driving pleasure.
THE i5 M60
THE i5 M60
So much to discover

YOU CAN LOOK FORWARD TO THESE EXPERIENCES.

The range of the BMW M Driving Experience is as diverse as the vehicles themselves. Whether it's summer or winter, we guarantee driving fun and action all year round. Immerse yourself in the magic of racing with our Race Track Experience, where you can perfect your driving skills on world-famous racetracks. The Academy Experience offers a comprehensive training programme to take your skills to the next level. For a unique winter adventure, the Snow & Ice Experience allows you to master BMW models on snow-covered tracks and icy surfaces. The Professional Experience is aimed at professional drivers who want to perfect their skills under extreme conditions. In addition to these fixed training options, individual offers tailored to your needs are equally available. The Customised Experience enables made-to-measure trainings and experiences that are geared to your individual plans. Discover the variety of the BMW M Driving Experience and experience unforgettable moments on the street and on the racetrack.

More on M.

Informational material.
DOWNLOADS
DOWNLOADS
Discover our BMW M FAQs.
HELP
HELP
Part of your optional equipment package.
M DRIVER'S PACKAGE.
M DRIVER'S PACKAGE.
BMW M2 [preliminary values] [1]:
Fuel consumption combined in l/100km10.2–9.8
CO2 emissions combined in g/km 231–222
CO2 classG
BMW M240i Coupé [1]:
Fuel consumption combined in l/100 km 8.5
CO2 emissions combined in g/km192
CO2 classG
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km9.9
CO2 emissions combined in g/km224
CO2 classG
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km9.9
CO2 emissions combined in g/km223
CO2 classG
BMW i5 M60 xDrive Sedan [1]:
Energy consumption combined in kWh/100 km20.5
CO2 emissions combined in g/km0
CO2 classA
Electric range in km457
BMW XM [1] :
Fuel consumption weighted combined in l/100 km 1.9; with depleted battery: 12.9
CO2 emissions weighted combined in g/km43
Energy consumption weighted combined in kWh/100 km 33.6
CO2 classB; with depleted battery: G
Electric range in km76

*¹ Figures in brackets are for cars with eight-speed steptronic transmission.

The models illustrated include optional equipment.
Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car..
Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the "handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars", which is available at all selling points and at https://www.dat.de/co2/.
All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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