List of data categories.
Contact information:
- Name
- Title
- Address
- Sex
- Phone number / mobile phone number
- Initials
- Fax
Personal information:
- Birthdate
- Family status
- Family members
- Driving licence (type)
- Profession
- Requests e.g. for information, test drive
- Preferred dealer
- Hobbies
- Preferred method of payment
- Preferred contact channel
- VIN
- Company name
Identification data:
- Customer number / customer ID
- Contract number
Customer history:
- Customer satisfaction rates (and additional information from selfcare platform)
- Received offers
- Car purchase data incl. model, configuration, date of purchase, date of registration, licence plate number, date of order, date of delivery, car holder, list price
- Warranty information
- Residual value
- BMW Financial Services Information (contract information e.g. method of payment, leasing duration, mortgage)
- Optional information within insurance "Roland Schutzbrief" (e.g. vehicles in household, usage of mobility services)
- Purchase details of parts, accessories and lifestyle products
- Data collected during dealer visits (e.g. requests, consultation information, responsible sales consultant, service history)
- Campaign history / campaign responses
- Optional customer data on owned vehicles from other manufacturers through e.g. BMW used car platform
- Participation in events (location, company)
- Complaint history
- Service history
Vehicle usage data:
If you have a ConnectedDrive account and have assigned your vehicle to your account, the following data can be used in its most recent status in addition to the account data:
- Tank fill level
- Remaining (cruising) range
- RTTI-data (input navigation data)
- Outside temperature
- Location position (including pick-up (in case of a rental car) or park position in case of a parked vehicle and only with activated connected drive account)
- Mileage
- Average speed
- Use of digital services
App / website / social media data:
If we can identify you personally, e.g. after registration or login, the following data can be used in addition to the account data:
- Average app usage data (click behavior inside the apps)
- Location information
- Use of online entertainment
- Use of the visited website of the BMW Group
- Cookie data (depending on the approval of cookie policies)
- Use of the BMW social media websites (e.g. visits to and posts in forums)