AREA M International.

DRIVE THE WORLD.

The ultimate experiences await at the most fascinating locations on Earth – from the icy Arctic Circle to the depths of Africa’s beauty. On snow and ice, off-road or on legendary international racetracks. Feel performance and precision everywhere in the latest BMW M models. Ready to experience the world anew?

A world map with light gray outlines of countries and continents on a white background. Several locations are marked with blue circles containing red dots, distributed across North America, Europe, Asia, Africa, and Australia.

Four colorful BMW sports cars driving in formation on a racetrack. From left to right: blue, orange, turquoise, and yellow vehicles racing against a clear blue sky background with buildings visible in the distance.

Four brightly colored BMW sports cars driving in formation on a race track. From left to right: blue, orange, turquoise, and yellow vehicles moving along the track with luxury buildings visible in the background under a clear blue sky.

Spartanburg, USA.

Handover to performance: Receive your new car on-site and immediately feel the power and dynamism – or push yourself to the limit with challenging Experiences at the Performance Centre. The track? Perfect for peak performance: fast corners, long straights – ideal for sharpening driving skills and breaking personal limits.

Thermal, USA.

Soak up sun and action at the Performance Centre in California. Here, driving passion meets an extraordinary backdrop. Experience an exciting drift gymkhana, drive the latest BMW models and gain access to the exclusive racetrack at the Thermal Club. The track? Challenging, fast, unique. Heat. Speed. Repeat.

Thermal, USA.

A blue BMW M4 sports car driving on a racetrack with pit buildings visible in the background. The vehicle features the distinctive large BMW kidney grille and has Bridgestone branding on its side. The car is photographed in motion against a clear blue sky.

A blue BMW M3 sports car driving on a racetrack. The vehicle is on the Melbourne circuit in Australia, as indicated by signage. The car features distinctive BMW kidney grilles and Bridgestone sponsorship. The track has pit buildings visible on the right side with a clear sky overhead.

AUSTRALIA.

Experience BMW M Power. Improve driving techniques off the motorway, practice evasive manoeuvres on wet roads and perfect the ideal line on the racetrack. Wild roads. Pure focus.

A turquoise electric vehicle leads a white car on a racetrack or test circuit, with another car visible in the background. White flags line the track against a clear blue sky. The motion blur on the road surface emphasizes the speed of the vehicles.

Several BMW cars driving on a racetrack or test circuit, with a turquoise BMW i4 in the foreground. Behind it are black, white, and other colored BMW models. The track is lined with white flags and surrounded by autumn foliage under a clear blue sky.

China.

Driven by passion: experience unique driving dynamics on China’s top racetracks and adventures on snow, ice or in the desert. You will not only drive the latest BMW models but also push their dynamic limits. Continue to enhance your own skills in the process.

A lineup of BMW cars on a racetrack with a checkered finish line in the foreground. The central black M5 is flanked by blue, red, purple, and green models. A modern architectural structure and packed grandstands are visible in the background.

SOUTH KOREA.

Night thrills. Drift. And more:
Head to the BMW Driving Centre in Seoul and go full throttle. Exciting experiences await with the latest BMW and Mini models – day and night. Safety training, drifting and real racetracks ensure there’s never a dull moment. You can also pick up and immediately experience your new car here.

A modern BMW dealership with a sleek glass and concrete building at sunset. The showroom displays the BMW and MINI logos. In front of the building, numerous colorful BMW vehicles are parked in neat rows. The dealership is situated next to what appears to be a test track or driving course, with curved asphalt roads visible in the foreground. Hills and trees form the backdrop against a golden-orange sky.

Thailand.

Experience performance and elevate your skills to a new level in the Experience Area – with techniques like sudden braking, lane changes and manoeuvres on wet surfaces. Born to improve.

Aerial view of a commercial complex with modern buildings and a large parking area. Several white and black sedans are arranged in rows on the concrete lot. The complex includes multiple low-rise structures with dark roofs. People can be seen walking in the distance, and there are some vehicles parked near the buildings. The scene appears to be during daytime with a hazy atmosphere.

A light blue BMW sports car with 'AREA M' branding on its side, parked on a wet asphalt surface. The vehicle features black alloy wheels and is photographed from a low angle against an overcast sky.

A light blue BMW sports coupe with black wheels parked on a wet asphalt surface. The car has 'AREA' branding on its side with text 'Your Ultimate BMW Experience'. The scene is set against a dramatic cloudy sky, creating a moody atmosphere.

GERMANY.

Push the limit: take the wheel in action-packed Experiences at AREA M. Experience ultimate M Power. Together with a strong community for all M enthusiasts.

A white BMW M performance car with colorful racing graphics driving on a race track. The vehicle features BMW's distinctive large front grille and is photographed from the front while in motion on a track with red and gray curbing. The car has a German license plate and is driving under a cloudy sky.

NETHERLANDS.

The perfect place to truly learn how to drive. In Zandvoort, top BMW models and pure action await in thrilling Experiences. Can’t see what you’re looking for? No worries. Customisation is a priority here. Crafted to perform.

NETHERLANDS.

POLAND.

Level up: experience action and boost your skills with the latest BMW and BMW M models. Whether you choose the Basic Compact Experience, the Basic Safety Experience, the M Intensive Experience or the M Perfection Experience, dynamic driving is guaranteed.

A purple BMW sports car drifting on a race track, creating smoke from the rear tires. The sleek two-door coupe has black wheels and is photographed from the side while in motion on a gray asphalt surface with tire marks.

SWEDEN.

The elements in action: experience full power on snow and ice. With the pros from BMW M behind the wheel, you’ll tackle wintry roads under safe conditions. Absolute control with evasive manoeuvres, slaloms and drifting? No problem. Let it snow, let it drift.

A dark blue BMW wagon driving through snow, kicking up powder as it moves across a winter landscape with pine trees visible in the misty background.

SPAIN.

Step out of your comfort zone and dive into pure action. Experience motorsport up close, guided by certified experts. Tune your skills and sharpen your reflexes to the max. Ready to race? Let’s go.

An aerial view of a white building with Spanish-style architecture featuring arched doorways and gold trim. Multiple BMWs in various colors, are parked in formation on a racetrack or circuit in front of the building. People can be seen standing around the vehicles. The structure appears to be part of a racing facility with countryside visible in the background.

A white BMW sports car driving on a racetrack with a curved section. The track is set in a desert-like landscape with mountains visible in the background under an overcast, dramatic sky.

A light-colored BMW sports car drifting around a curve on a race track, creating smoke from the tires. The vehicle is photographed from above on an asphalt track with desert-like terrain and white safety barriers along the edges.

SOUTH AFRICA.

Fuelled by freedom: experience action at the southern tip of Africa. From high-speed drift manoeuvres in the Drift Experience to thrilling laps on the legendary Kyalami GrandCircuit, elevate your skills to the next level. Whether it’s high-performance training or safety experiences, everything is covered – from abduction prevention to fast-paced introductions for new drivers.

A silver BMW M4 sports coupe with black wheels driving on a race track. The car is in motion on a gray asphalt surface with red and white curbing visible along the track edge. The vehicle has a South African license plate.

CERTIFIED FOR PERFORMANCE.

Since 1997, our certified BMW experts have been trained to ensure consistent safety standards for every Experience worldwide. Whether on the track, in snow or off-road, you can start with confidence after a drivers’ briefing from our experts, focusing entirely on performance.

A group of people wearing black team jackets with BMW Motorsport branding gathered outdoors. A person in the center is gesturing while speaking and holding papers, appearing to give instructions or a briefing. Several team members are listening in an outdoor setting with vehicles visible in the background under an overcast sky.

ANYTHING BUT STANDING STILL.

Our values, our drive, our heritage.

Look behind the scenes

DIVE INTO THE EXPERIENCES.

FROM 0 TO WOW. IN ONE EMAIL

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

BMW M2 [1]:

Fuel consumption combined in l/100km 10.2

CO2 emissions combined in g/km 230

CO2 class G

BMW M3 Competition Sedan [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 224

CO2 class G

BMW M4 Competition Coupé [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 223

CO2 class G

BMW M4 CS [1] :

Fuel consumption combined in l/100 km 10.2

CO2 emissions combined in g/km 232

CO2 class G

BMW M4 Competition Convertible with M xDrive [1] :

Fuel consumption combined in l/100 km 10.3

CO2 emissions combined in g/km 233

CO2 class G

BMW M5 Sedan [1] :

Fuel consumption weighted combined in l/100km 5.2; with depleted battery: 10.7

CO2 emissions weighted combined in g/km 118

Energy consumption weighted combined in kWh/100 km 17.7

CO2 class D; with depleted battery: G

Electric range in km 62

BMW i5 M60 xDrive Touring [1]:

Energy consumption combined in kWh/100 km 20.2

CO2 emissions combined in g/km 0

CO2 class A

Electric range in km 454

BMW i7 M70 xDrive [1]:

Energy consumption combined in kWh/100 km 23.7

CO2 emissions combined in g/km 0

CO2 class A

Electric range in km 490

BMW M760e xDrive [1]:

Fuel consumption weighted combined in l/100 km 4.2; with depleted battery: 9.0

CO2 emissions weighted combined in g/km 95

Energy consumption weighted combined in kWh/100 km 17.3

CO2 class B; with depleted battery: G

Electric range in km 71

BMW X3 M50 xDrive [1] :

Fuel consumption combined in l/100 km 8.3

CO2 emissions combined in g/km 189

CO2 class G

BMW M440i xDrive Gran Coupé [1]:

Fuel consumption combined in l/100 km 7.8

CO2 emissions combined in g/km 179

CO2 class G

BMW M8 Competition Coupé [1] :

Fuel consumption combined in l/100 km 11.4

CO2 emissions combined in g/km 260

CO2 class G

BMW M340d xDrive Sedan [1]:

Fuel consumption combined in l/100 km 6.4

CO2 emissions combined in g/km 168

CO2 class F

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case).