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The Ultimate
Driving Machine

A bright yellow BMW sports car with 'AREA M' branding and the distinctive BMW M colors on its side, captured in motion on a racetrack with blurred background indicating high speed.

GIFT A RACING HEART.

Goosebumps behind the wheel, thrills on iconic racetracks, memorable driving adventures. Give the ultimate gift with AREA M vouchers and let the recipient experience the full force of M Power.

POLE POSITION FOR THE PERFECT GIFT.

Always be on the safe side with the top sellers. Choose an Experience like Track Pro, Mixed Reality or After Work, set a date, gift it and get going. Not sure which Experience is the right fit? Simply opt for a Value Voucher and give the gift of maximum flexibility.

Nürburgring Essential

An aerial view of a race track with a sharp S-curve bordered by red and white curbing. A single race car is navigating the curve on the dark asphalt surface. The track is surrounded by gravel traps and grassy areas.
  • CategoryTrack
  • Price€2,290
  • SeasonSummer
Choose a date and purchase a voucher

Mixed Reality

A blue sports car with a distinctive graphic design featuring running figure silhouettes drives across a sandy beach, kicking up spray. The vehicle appears to be in motion on wet sand under a partly cloudy sky.
  • CategoryThrill
  • Price€190
  • SeasonAutumn
Choose a date and purchase a voucher

After Work

A bright lime green BMW sports car with a distinctive black grille and racing stripes on the hood, driving on a racetrack. The car has a German license plate and tinted windows. The background shows a clear blue sky and part of the track barriers.
  • CategoryThrill
  • Price€400
  • SeasonAutumn
Choose a date and purchase a voucher

Value Voucher

A bright yellow BMW sports car in motion on a racetrack. The vehicle has 'AREA M' branding on its side with the distinctive BMW M colored stripes. The background is blurred due to the speed of the car, creating a sense of movement and velocity.
  • CategoryAll
  • PriceCustom
  • SeasonAny
Buy now
A light blue BMW sports car with 'AREA M Your Ultimate BMW M Experience' branding on the door. A person in black clothing stands beside the vehicle inside what appears to be a garage or workshop setting.
Inside view of a racing car cockpit with a driver wearing racing gloves and a helmet in a Recaro seat. The BMW Motorsport logo is visible on the window, and racing equipment can be seen throughout the interior.
A bright yellow BMW M sports coupe driving on a race track. The car has 'AREA M' and 'Your Ultimate BMW M Experience' text on its side. A timing tower with numbers 1-8 is visible in the background of the track.
Two light blue BMW M series cars parked on a concrete driving course. The vehicles display 'AREA M Your Ultimate BMW M Experience' branding on their sides. Two people stand between the cars giving each other a high-five. The scene takes place on what appears to be a driving track with autumn trees visible in the background.
Three BMW M-series sports cars in blue, yellow, and green parked on an asphalt surface with forest background. A person in black clothing stands leaning against the yellow car, which has 'AREA M' branding on its side.
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FAQ

  • Surprise the recipient with a booking for a selected Experience or with a Value Voucher for full flexibility.

    To order an AREA M Value Voucher, simply click the button and select the desired amount. Enter the recipient’s contact details in the form. After ordering, you will receive a confirmation and a PDF version of the voucher.

    For a voucher for a specific AREA M Experience, select the Experience and desired date on the booking page and place your order. After ordering, you will receive a confirmation and a PDF version of the voucher.

FROM 0 TO WOW. IN JUST ONE EMAIL.

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A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

FIND OUT MORE.

AREA M Track. - From 0 to 100. Goosebumps.
From 0 to 100. Goosebumps.

AREA M Track.

AREA M THRILL. - No Limits.
No Limits.

AREA M THRILL.

AREA M CONTROL. - Under Control.
Under Control.

AREA M CONTROL.

AREA M WINTER. - Powered by extremes.
Powered by extremes.

AREA M WINTER.

AREA M CUSTOM. - Born wild. And free.
Born wild. And free.

AREA M CUSTOM.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.2
CO2 emissions combined in g/km   230
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   224
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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