A lineup of BMW M performance vehicles on an asphalt track, featuring a green sedan on the left and multiple light blue coupes. The cars display 'AREA M' branding, indicating BMW's driving experience program. A person in a black jacket stands between the vehicles with arms outstretched under an overcast sky.

WE CELEBRATE PERFORMANCE.

At AREA M, we have one goal: to create unique moments and adventures while experiencing performance at its limits. Everyone is welcome here.

AREA M GROUND PRINCIPLES.

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AREA M GROUND PRINCIPLES.

A bright yellow BMW sports car with 'AREA M' branding on its side, viewed through a window at what appears to be a race track with safety fencing visible in the background.

PEOPLE & STORIES.

Becky Evans.

Becky Evans.

Presenter. Influencer. Drift queen. Combines speed with personality. Drifting as a way of life – from power slide to maximum attack.
Her story? Bold, stylish, unstoppable.

Johnny Cecotto.

Johnny Cecotto.

Two-time motorcycle world champion. Formula 1 driver. Pushed boundaries – first on two wheels, then in the cockpit. His name stands for courage, speed and passion.
His story? Fast, fearless, legendary.

Joe Achilles.

Joe Achilles.

A car guy through and through. Doesn’t just test BMW M cars – he lives them. With custom Experiences – from track days to epic road trips: because car culture is about more than just horsepower.
His story? Honest, passionate, on the road.

49 YEARS OF ADRENALINE.

From the first driver training session in Munich in 1977, to unique Experiences around the world, the core idea remains: ignite passion for performance and elevate driving skills.

Any questions?

Get in touch here:
Hotline: +49 (0)89 125 016 444
Monday–Friday, 8 a.m.–5 p.m. (CET)
Email: aream-experience@bmw-m.com

Addresses
AREA M Maisach
Am Vorfeld 1
82216 Maisach

AREA M Memmingen
Junkerstr. 1
87734 Benningen

ONLY AT AREA M.

BMW M GAMES OF DRIFT.

Der Drift Showdown des Jahres.

Der einzigartige BMW M5 von Designer Davide Virdis.

DARE TO EXPERIENCE.

BMW M Mixed Reality.

FROM 0 TO WOW. IN ONE EMAIL.

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

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BMW M2 [1]:

Fuel consumption combined in l/100km 10.2

CO2 emissions combined in g/km 230

CO2 class G

BMW M3 Competition Sedan [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 224

CO2 class G

BMW M4 Competition Coupé [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 223

CO2 class G

BMW M5 Sedan [1] :

Fuel consumption weighted combined in l/100km 5.2; with depleted battery: 10.7

CO2 emissions weighted combined in g/km 118

Energy consumption weighted combined in kWh/100 km 17.7

CO2 class D; with depleted battery: G

Electric range in km 62

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case).