AREA M. YOUR ULTIMATE BMW M EXPERIENCE.

Welcome to AREA M – the playground for pushing limits and celebrating peak performance. Experience high-performance models in extraordinary locations worldwide. Join a vibrant community for all M enthusiasts. Driven by control and safety since 1977, now united by the desire for performance and excellence. Take the wheel with action-packed Experiences and feel the ultimate M Power. Ready. Set. AREA M.

DIVE INTO THE EXPERIENCES.

ANYTHING BUT STANDING STILL.

Our values, our drive, our heritage.

Look behind the scenes

IT’S A MATCH.

Limitless possibilities: set criteria, define boundaries. Now filter, find and experience performance – from driving adventures on snow and ice to the most legendary racetracks.

A black BMW M series sports car driving on a racetrack with a green pit lane stripe visible. The car has 'AREA M' branding on its side and is photographed from above in motion.

A world map with light gray outlines of countries and continents on a white background. Several locations are marked with blue circles containing red dots, distributed across North America, Europe, Asia, Africa, and Australia.

EXPERIENCE PERFORMANCE WORLDWIDE.

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FROM 0 TO WOW. IN ONE EMAIL.

Stay ahead of the curve when it comes to the latest events, Experiences and everything related to AREA M.

A bright yellow BMW M sports car parked inside what appears to be a garage or workshop with blue lighting. The car has the text 'AREA M Your Ultimate BMW M Experience' printed on its side door. The vehicle features distinctive red taillights and black alloy wheels, positioned on a polished concrete floor with large windows visible in the background.

Perfect performance thanks to strong partners. AREA M Experiences are supported by Michelin and BMW Financial Services.

Michelin
Shell
BMW Financial Services

BMW M4 Competition Coupé [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 223

CO2 class G

BMW M3 Competition Sedan [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 224

CO2 class G

BMW M3 CS Touring [1] :

Fuel consumption combined in l/100 km 10.5

CO2 emissions combined in g/km 238

CO2 class G

BMW M2 CS [1] :

Fuel consumption combined in l/100 km 10.0

CO2 emissions combined in g/km 226

CO2 class G

BMW M2 [1]:

Fuel consumption combined in l/100km 10.2

CO2 emissions combined in g/km 230

CO2 class G

BMW M3 Competition Touring with M xDrive [1] :

Fuel consumption combined in l/100 km 10.4

CO2 emissions combined in g/km 235

CO2 class G

BMW M5 Touring [1] :

Fuel consumption weighted combined in l/100km 5.5; with depleted battery: 11.0

CO2 emissions weighted combined in g/km 124

Energy consumption weighted combined in kWh/100 km 18.1

CO2 class D; with depleted battery: G

Electric range in km 60

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case).