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The Ultimate
Driving Machine

AREA M Custom.

Born Wild. And Free.

Excellence. For the bold. Design the perfect Experience tailored to your desires with AREA M Custom. On the road. On the racetrack. On snow. On ice. Simply customise it – whether solo or for a group with a bespoke programme. Whether you’re seeking an adrenaline-packed adventure, intensive training or a relaxed drive, take the wheel and experience pure thrills. Here, almost anything is possible. Exit the ordinary. Enter the extraordinary.

A car side mirror reflecting a scenic mountain landscape with rolling green hills and distant peaks under a clear blue sky with soft sunlight.
A car side mirror reflecting a scenic mountain landscape with rolling green hills and distant peaks under a clear blue sky with soft sunlight.

Still undecided? We have the perfect Experience for everyone. For instance, with the Performance meets Panorama Experience, discover breathtaking views, exclusive cuisine and top-notch comfort on your way to Kitzbühel. Or feel pure performance with the Race Car Experience on world-famous tracks like the Hockenheimring or Spa-Francorchamps in the BMW M4 GT4.

Race Car

A BMW racing car with number 1 on its side, featuring a distinctive blue, red, and white geometric livery. The performance vehicle is photographed on a racetrack with black asphalt under a partly cloudy sky.
  • ExperienceRacing cars
  • PriceOn request
Find out more

Performance meets Panorama

A metallic green BMW sports car with distinctive large kidney grilles driving on a mountain road. The vehicle has a German license plate and is photographed from the front against a backdrop of snow-capped mountains under a clear blue sky.
  • ExperienceExclusive scenic drives
  • PriceOn request
Find out more

Make it Yours

A light blue BMW M2 sports car parked at the shoreline during sunset. Three people stand on rocky outcroppings near the water, enjoying the ocean view. The car's German license plate is visible, and golden sunlight reflects off the water and surrounding rocks.
  • ExperienceIndividual adventure
  • PriceVariable
Enquire now

Your personal AREA M Experience starts here.

Please provide us with some information about your preferences so we can best assist with your request.

What type of AREA M Experience are you looking for?

You can add specific requests at the end.

How much time do you have for your individual event, and do you already have preferred dates in mind?

Please specify the duration and potential time frames.

How many people are participating? How many of them will be behind the wheel?

Please specify both the total number of participants and the number of active drivers.

Please let us know your budget per person.

Which car models would you like to drive and experience?

We will do our best to accommodate your preferences.

Do you have any additional requests or details you would like to share with us?

Thank you for your enquiry.

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THE PERFECT EXPERIENCE.

Extraordinary tours, spectacular panoramic drives and up-close racing emotions – AREA M Custom brings every driving enthusiast to the destination of their dreams. Experience unique adventures on legendary tracks like the Nürburgring, on breathtaking ice circuits in Arjeplog, in tailored drift sessions or through other Experiences with exclusive accommodation and programmes. All crafted to your personal desires.

A green BMW sports car leads two other vehicles - a yellow car and a blue car - along a winding mountain road surrounded by autumn foliage in vibrant orange, yellow, and green hues. The road curves through a forested area with rocky cliff faces visible on one side.

FAQ.

  • We offer the perfect experience for everyone, tailored to your individual preferences – whether it’s intensive one-on-one coaching, thrilling track sessions or bespoke group events for companies and individuals.

Gift a racing heart.

Order now
A bright yellow BMW sports car in motion on a racetrack. The vehicle has 'AREA M' text and the BMW M logo on its side. The background is blurred, suggesting high speed, with track barriers visible above and below the car.

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AREA M Track. - From 0 to 100. Goosebumps.
From 0 to 100. Goosebumps.

AREA M Track.

AREA M THRILL. - No Limits.
No Limits.

AREA M THRILL.

AREA M CONTROL. - Under Control.
Under Control.

AREA M CONTROL.

AREA M WINTER. - Powered by extremes.
Powered by extremes.

AREA M WINTER.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.2
CO2 emissions combined in g/km   230
CO2 class   G
BMW M3 Competition Sedan [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   224
CO2 class   G
BMW M3 Competition Touring with M xDrive [1] :
Fuel consumption combined in l/100 km   10.4
CO2 emissions combined in g/km   235
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G
BMW M5 Sedan [1] :
Fuel consumption weighted combined in l/100km   5.2; with depleted battery: 10.7
CO2 emissions weighted combined in g/km   118
Energy consumption weighted combined in kWh/100 km   17.7
CO2 class   D; with depleted battery: G
Electric range in km   62
BMW XM [1] :
Fuel consumption weighted combined in l/100 km   1.9; with depleted battery: 12.8
CO2 emissions weighted combined in g/km   43
Energy consumption weighted combined in kWh/100 km   34.9
CO2 class   B; with depleted battery: G
Electric range in km   77
BMW 420d Gran Coupé [1]:
Energy consumption, combined WLTP in l/100 km:   5.0
CO2 emissions, combined WLTP in g/km   131
CO2 Class   D

[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). 

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