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BMW M SnowBMW M Snow

BMW M Snow

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Climb the glacier.

Prepare to join an alpine automotive adventure like no other. Introducing the reimagined BMW M Snow Experience, where the thrill of winter driving meets the power of BMW's latest M models. Whether you choose the BMW M Snow Plus or the BMW M Snow training, you'll discover a new standard in winter driving, mastering your skills on pristine snow and ice. With exclusive rides on the Sölden glacier and the sheer power of BMW's XM, iX M60, i7 M70, and i5 M60 models at your fingertips, you're in for an extraordinary experience.

At the 5-star hotel Das Central. Alpine.Luxury.Life. you can relax and unwind in a luxurious ambience after an exciting day on the snow-covered mountain slopes.

Both training options include an ascent to the Geltscher with a snow groomer.

BMW M Snow Plus
BMW M Snow

Sölden GlacierSölden Glacier

Even after the adrenalin kick in the snow, there is plenty to experience at the BMW M Snow Trainings: An oasis of luxury awaits you at the renowned 5-star hotel Das Central Alpine.Luxury.Life.

Here, luxury takes on a whole new meaning. With a reputation for unparalleled service, a cozy atmosphere, and first-class amenities, the hotel promises to provide you with a relaxing stay that complements the excitement of your BMW M Snow Experience. Each aspect of your visit is meticulously curated to ensure your comfort.

Moreover, catering during your training is provided by the Hotel Das Central Alpine.Luxury.Life, among others. Delight your palate with exquisite culinary specialties, all crafted at the highest Hauben level, adding a culinary dimension to your already extraordinary journey.

Join us in this ultimate celebration of winter driving, where adventure meets luxury in the heart of the Alps. Your BMW M Snow Experience is not just a driving adventure; it's an immersion into alpine indulgence and automotive excellence.


How do the individual BMW M Snow Experiences differ?
TrainingContentLengthTraining vehiclePrice

- Briefing / theory on driving dynamics
- Ride in a snow groomer to the training area on the glacier
- Braking / swerving
- Oversteering / drifting / drift slalom
- Driving uphill / downhill with BMW X models
- Driving exercises on the off-road course on the mountain

1 day & 1 night

current BMW M and BMW models

Same as BMW M Snow, incl.

- Gripping slalom / traction exercises / emergency braking
- Understeer in the oval 
- Turning backwards / oversteering
- Course / drifting with the BMW M4 Coupé
- Theory of control systems / fitting snow chains
- Coordination exercises / vehicle control

2 days & 2 nights

current BMW M and BMW models


BMW M Snow Plus

BMW M ISnow PlusBMW M ISnow Plus

€ 1,990 | 2 days & 2 nights  |  max. 20 participants per date

Embark on a thrilling two-day adventure with the updated BMW M Snow Plus Training, now featuring an expanded BMW M fleet. Master winter driving with precision, gliding on high-performance tires through slick maneuvers and exhilarating lane changes. Conquer uphill and downhill challenges on the glacier's off-road course. But the ultimate thrill? Drifting on snow and ice.  As your skills soar, revel in breathtaking vistas of the Ötztal Alps. After conquering the elements, your well-deserved reward unfolds at the opulent "Das Central Alpine.Luxury.Life." hotel. Here, luxury transcends boundaries as you immerse yourself in a world of comfort and indulgence.

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The 2023/24 season has ended. Subscribe to our reminder service to be informed when we announce the new season.


Gourmet menuGourmet menu

Arrival day: After arrival attend a cocktail reception to welcome you and the other drivers. Participate in an introduction and theory session focused on winter driving dynamics. Afterwards you will delight in a sumptuous 5-course gourmet dinner and enjoy an overnight stay in the luxurious 5-star hotel "Das Central Alpine.Luxury.Life."

Day 1 (Valley): Begin the day with a morning session covering activities such as slalom, traction exercises, and emergency braking. Engage in drift practice with the BMW M4 Coupe and the BMW 330d. Attend a theory session dedicated to safety systems and the installation of snow chains. The practice sessions also include understeering, brake and avoidance maneuvers, turnaround, and oversteering. End your day with another exquisite 5-course gourmet dinner and overnight stay in the opulent 5-star hotel "Das Central Alpine.Luxury.Life.".

Day 2 (Mountain): Transfer to the mountain training course via an exciting snow groomer ride. Practice hill climbs and descents with the BMW X Models and engage in exercises on the challenging off-road course in the mountains. Hone your skills with coordination exercises and vehicle control. To celebrate your achievements you will receive an official BMW M Driving Experience Training Certificate in a small drinks reception, before your journey home.

BMW M Snow

BMW M SnowBMW M Snow

€ 1,090 | 1 day & 1 night  |  max. 20 participants per date


Amidst Alpine winter beauty, seize the skill of navigating black ice and snow-covered roads with poise. Indulge in a 5-course gourmet menu at the 5-star "Das Central Alpine.Luxury.Life." hotel before your day of training. Begin with a snow groomer ride to the Ötztal Alps glacier. Now with even more M power and multiple vehicles at your disposal, practice cornering, downhill braking, and evasive maneuvers on snow. Discover the secrets of driving on snow chains. Then, embrace the drift course – controlled oversteer, balance of slip and propulsion. It's mastery in motion.

Reminder Service
The 2023/24 season has ended. Subscribe to our reminder service to be informed when we announce the new season.



Arrival Day: Arrive individually at Sölden, where you'll be welcomed with a cocktail reception. The night continues with an introduction and theory session covering the dynamics of winter driving, followed by a delectable 5-course gourmet dinner. You'll find your nightly rest in the lap of luxury, spending the night at the opulent "Das Central Alpine.Luxury.Life" hotel.

Day 1: Start your day with a hearty breakfast at the hotel before checking-out. A snow groomer will bring you up the mountain directly to the training course. Once here, a wide selection of different BMW M, BMW i and BMW models awaits you. You'll engage in brake and avoidance maneuvers, learn the art of oversteering, and master the nuances of drifting and drift slalom. Lunch is a delightful interlude before you conquer hill climbs and descents using BMW X Models and take on challenging exercises on the mountain's off-road course. The day concludes with a return to the hotel, where you'll be awarded a completion certificate, and indulge in snacks, sharing your experiences before bidding farewell to the Sölden glacier. 

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