Climb the glacier.
Prepare yourself for an alpine automotive adventure like no other. The BMW M Snow Experiences combine the thrill of winter driving with the performance of the latest BMW M, BMW i and BMW models. Whether you choose BMW M Snow or the new BMW M Snow Max and BMW M Snow Intensive Experiences, you will not only improve your skills on snow, you will take them to a whole new level. With exclusive rides on the Sölden glacier and the concentrated power of the latest BMW models, an extraordinary experience awaits you.
After an exciting day on the snow-covered slopes, you can relax and unwind in luxurious surroundings at the 5-star hotel The Central.Alpine.Luxury.Life.
A special highlight of every BMW M Snow training programme is the thrilling ride up to the Sölden glacier in a snow groomer – an unforgettable start to your snow adventure.
For the 2024/25 winter season, we have deliberately reduced the number of participants to a maximum of 8 per group – the BMW M Snow Intensive even has only 4 participants. This means that you benefit from more intensive coaching and significantly more driving time to hone your driving skills in extreme conditions.
You can also look forward to the BMW Winter Technic Drive, an exclusive event in cooperation with BMW Austria, which will offer you an incomparable alpine driving experience in autumn 2024.
BMW M Snow
BMW M Snow Max
BMW M Snow Intensive
BMW Winter Technic Drive (powered by BMW Austria)
Even after the adrenalin kick in the snow, there is plenty to experience at the BMW M Snow Trainings: An oasis of luxury awaits you at the renowned 5-star hotel Das Central Alpine.Luxury.Life.
This is where luxury takes on a whole new meaning. The hotel is renowned for its unrivalled service, unique atmosphere and first-class ambience. A mix of action and relaxation to round off your exciting BMW M Snow Training experience. From the first moment to the last, everything is designed to provide you with a unique experience.
The catering during your training course meets the highest standards. Spoil your palate with exquisite culinary specialities of the highest standard, adding a gastronomic dimension to an already extraordinary journey.
Adventure and luxury combined in the heart of the Alps: that's BMW M Snow Training.
| Training | Content | Service | Training vehicle | Price |
|---|---|---|---|---|
| - 1 day & 1 night at the 5-star Das Central hotel | current BMW M, BMW i and BMW models | ||
| - 2 days & 2 nights at the 5-star Das Central hotel | current BMW M, BMW i and BMW models | ||
Exclusive winter coaching for intensive further development of vehicle control. Ultimate driving pleasure in high-performance BMW M models | - 1 day & 1 night at the 5-star Das Central hotel | current BMW M models | ||
- Focus on the BMW product range Maximum driving pleasure for everyone – from beginners to advanced drivers | - 2 half days & 1 night at the 5-star Das Central hotel | current BMW M, BMW i and BMW models |
€ 1,290 | 1 day & 1 night | max. 8 participants per group
In the midst of Alpine winter beauty, you will learn how to behave with confidence on snow-covered roads. Indulge in a five-course gourmet dinner at the 5-star Das Central Hotel and start your day with a snow groomer ride on the glacier of the Ötztal Alps. Practice turning, downhill braking and evasive manoeuvres on snow with an exquisite selection of BMW models from all classes. You will also discover the secrets of driving with snow chains. Then learn how to drift – the perfect balance between controlled oversteer, slip and propulsion. Experience action-packed driving fun on wintry roads.
HIGHLIGHTS
- Unique driving terrain at 3,000 metres above sea level
- Dynamic winter driving exercises
- Transfers with the snow groomer
- Double room for single use in the 5-star Das Central Alpine.Luxury.Life. hotel
- Full board
Also included: Insurance, Souvenir
2 participants per vehicle
Booking option: Accompanying person in the double room of the participant. See FAW for details
TRAINING VEHICLE
Current BMW M, BMW i and BMW models
TRAINING VENUE
Sölden, Austria
AGENDA
Arrival Day: Arrive individually in Sölden, where you'll be welcomed with a cocktail reception. The evening continues with a driver's briefing on the dynamics of winter driving, followed by a delicious 5-course gourmet dinner. You'll spend the night at the opulent The Central Alpine.Luxury.Life hotel.
Day 1: Start the day with a hearty breakfast at the hotel before checking out. A snow groomer will take you up the mountain to the training course. Here you will find a wide range of BMW M, BMW i and BMW models. You will practise braking and evasive manoeuvres, learn how to understeer and oversteer and master your first drifts. A delicious lunch awaits you at the Rettenbach Glacier Restaurant before you take on the challenge of the BMW X models on the mountain off-road course. Finally, you return to the hotel to share your experiences over a hearty snack and say goodbye to the picturesque Ötztal Valley.
€ 2,390 | 2 days & 2 nights | max. 8 participants per group
Embark on an exciting two-day adventure with the new BMW M Snow Max Training, which offers even more experience with an extended BMW M fleet. Learn to drive with precision in winter and master uphill and downhill stretches as well as the glacier off-road course. Look forward to the ultimate kick: drifting on snow. While you perfect your skills, enjoy the spectacular views of the Ötztal Alps. After you have conquered the elements, your well-deserved reward awaits you at the 5-star hotel The Central.Alpine.Luxury.Life. Luxury is the name of the game here and you can immerse yourself in a world of comfort and indulgence.
HIGHLIGHTS
- Unique driving surfaces at 3,000 metres above sea level
- Intensive winter and driving technique exercises
- Snow groomer transfer
- Double room for single use at the 5-star Das Central Alpine.Luxury.Life. hotel
- Full board
Also included: Insurance, Souvenir
2 participants per vehicle
Booking option: Accompanying person in the double room of the participant. See FAQ for details.
TRAINING VEHICLES
Current BMW M, BMW i and BMW models
TRAINING LOCATION
Sölden, Austria
AGENDA
Arrival day: After arrival attend a cocktail reception to welcome you and the other drivers. This is followed by a drivers' briefing to prepare you for the winter driving dynamics of the coming days. This is followed by a 5-course gourmet dinner and an overnight stay at the luxurious 5-star hotel, The Central.Alpine.Luxury.Life.
Day 1: The day begins with an exciting transfer by snow groomer to our training area on the glacier. You will practice hill climbs and descents, and learn how to brake, swerve, understeer and oversteer. Refine your skills with coordination and vehicle control exercises. The day ends with another exquisite 5-course gourmet dinner and an overnight stay at the hotel.
Day 2: Transfer to the mountain training course via an exciting snow groomer ride. Here you will complete challenging exercises, including a drift slalom in one of our BMW M models. A final challenge rounds off the experience. You will be reunited with all the other participants at a small reception to celebrate your achievements and bid farewell to the Ötztal valley.
€ 1.690 | 1 day & 1 night | max. 4 participants per group
Get fit and safe for snow-covered roads against the stunning backdrop of the Alps. The night before we treat you to an exquisite gourmet dinner at the luxurious 5-star Das Central hotel. The training day begins with a thrilling snow groomer ride on a glacier in the Ötztal Alps. With maximum M-Power in our high-end models, we will cater to your individual driving needs. In an intimate atmosphere with only 4 participants per event, an instructor is always on hand to offer advice and support. Enjoy the personal attention and the extra riding time. Fast-paced, dynamic, unforgettable - experience winter at its most exciting.
HIGHLIGHTS
- Small groups and longer drive time
- Maximum BMW M Power
- Snow groomer transfer
- Double room for single use at the 5-star Das Central Alpine.Luxury.Life. hotel
- Gourmet full board during the training, incl. lunch at the glacial table
Also included: Insurance, Souvenir
1 participant per vehicle
Booking option: Accompanying person in the double room of the participant. See FAQ for details.
TRAINING VEHICLES
Current BMW M, BMW i and BMW models
TRAINING LOCATION
Sölden, Austria
AGENDA
Arrival day: After your individual arrival in Sölden, you will meet your personal instructor over a welcome drink. The evening continues with a driver's briefing on the dynamics of winter driving, followed by a delicious 5-course gourmet dinner. You will spend the night at the 5 star hotel The Central.Alpine.Luxury.Life.
Day 1: Start the day with a hearty breakfast at the hotel. A snow groomer will take you up the mountain to the practice area. There you will find a wide range of BMW M models. Practice braking and evasive manoeuvres, experience the dynamics of oversteering first hand and perfect your drifts in the challenging slalom. For lunch you can enjoy a delicious meal at the glacier table in the glacier restaurant. Afterwards, test the limits of the BMW M models in challenging exercises on the off-road course. Finally, you will return to the hotel, where you can share your experiences over a drink and a typical local snack, and bid farewell to the Ötztal Valley with many fond memories.
In cooperation with BMW Austria
A winter driving experience combined with exclusive gourmet dining.
€ 1,190 | 2 half days & 1 night | max. 30 participants per date
The BMW WINTER TECHNIC DRIVE 2024 takes you to the breathtaking mountain scenery of the Ötztal Alps for an extraordinary, action-packed driving experience.
Situated at an elevation of over 2,500 metres, the high-altitude winter training grounds offer the ideal conditions to test the precision and performance of the latest BMW models. Here, the cold season offers you a unique driving experience that will help you gain greater confidence both on and off the winter roads.
A selection of BMW models will be available for you to try out under the expert guidance of experienced BMW instructors. You will also get exclusive insights into the latest BMW innovations.
There are two dates to choose from:
19.11. - 20.11.2024
20.11. - 21.11.2024
HIGHLIGHTS
- Current BMW models: from electric vehicles to high-performance BMW M models
- Exclusive BMW Lounge: Immerse yourself in the world of BMW and discover the latest BMW innovations.
- Double room for single use at the 5-star Das Central Alpine.Luxury.Life. hotel
- Full board during the training. Day 1: Lunch, coffee & cake, 5-course dinner; Day 2: Breakfast and lunch
Also included: Give-away, Insurance
Booking option: If you would like to extend your stay, this is possible subject to availability. Bookings are made directly through the hotel at special BMW rates.
TRAINING VEHICLES
Current BMW and BMW M models*
BMW 1 series
BMW 3 series
BMW 4 series
BMW 5 Sedan
BMW 5 Touring
BMW i5 Sedan
BMW i5 Touring
BMW i7
BMW 7 series
BMW XM
BMW M4 Competition
BMW X models
TRAINING LOCATION
Sölden, Austria
* Subject to change.
Weather conditions.
Our training courses in the Alps are weather dependent and may be cancelled at short notice for your safety, e.g. if there is a risk of avalanches. In such cases we will be happy to provide you with day ski passes and meal vouchers - please remember to bring your ski or snowboard equipment. Alternatively, enjoy the new wellness area at the Das Central hotel. Relax with a spa treatment or swim in the infinity pool overlooking Sölden.
For more information please see our FAQs under 'Weather Cancellations'.
Models subject to change.
Rev up your winter wanderlust! Booking for the BMW M Snow & Ice Experience 2023/24 is now LIVE. Join BMW M Driving Experience for the ultimate frosty adventure.