Learn more about BMW models, products and services:

List of data categories.

Contact information:

  • Name
  • Title
  • Address
  • Sex
  • Email
  • Phone number / mobile phone number
  • Initials
  • Fax

Personal information:

  • Birthdate
  • Family status
  • Family members
  • Driving licence (type)
  • Profession
  • Requests e.g. for information, test drive
  • Preferred dealer
  • Hobbies
  • Preferred method of payment
  • Preferred contact channel
  • VIN
  • Company name

Identification data:

  • Customer number / customer ID
  • Contract number

Customer history:

  • Customer satisfaction rates (and additional information from selfcare platform)
  • Received offers
  • Car purchase data incl. model, configuration, date of purchase, date of registration, licence plate number, date of order, date of delivery, car holder, list price
  • Warranty information
  • Residual value
  • BMW Financial Services Information (contract information e.g. method of payment, leasing duration, mortgage)
  • Optional information within insurance "Roland Schutzbrief" (e.g. vehicles in household, usage of mobility services)
  • Purchase details of parts, accessories and lifestyle products
  • Data collected during dealer visits (e.g. requests, consultation information, responsible sales consultant, service history)
  • Campaign history / campaign responses
  • Optional customer data on owned vehicles from other manufacturers through e.g. BMW used car platform
  • Participation in events (location, company)
  • Complaint history
  • Service history

Vehicle usage data:

If you have a ConnectedDrive account and have assigned your vehicle to your account, the following data can be used in its most recent status in addition to the account data:

  • Tank fill level
  • Remaining (cruising) range
  • RTTI-data (input navigation data)
  • Outside temperature
  • Location position (including pick-up (in case of a rental car) or park position in case of a parked vehicle and only with activated connected drive account)
  • Mileage
  • Average speed
  • Use of digital services

App/ website/ social media data:

If we can identify you personally, e.g. after registration or login, the following data can be used in addition to the account data:

  • Average app usage data (click behavior inside the apps)
  • Location information
  • Use of online entertainment
  • Use of the visited website of the BMW Group
  • Cookie data (depending on the approval of cookie policies)
  • Use of the BMW social media websites (e.g. visits to and posts in forums)

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