Skip to main content

The Ultimate
Driving Machine

READY TO LEAVE YOUR MARK?

Watch how GEN M is taking shape – at the 24 Hours of Le Mans. Look for the Speed Yellow BMW M5 Touring at Le Mans 2025, tag the car, and say something to the world.

GEN M

is a movement. A spark. GEN M is the first generation where age doesn‘t matter. Only your mindset does. This generation pushes for excellence. Shows conviction. Feels obsession.

Tag the car

This isn’t some polished showroom stunt. This is raw, real, and for anyone driven by performance. Grab a pen, tag the car, and say something to the world.

Where it’s going down

  • BMW M Experience Area @ Manufacturers Village
  • Look for the Speed Yellow BMW M5 Touring with M Performance Parts
  • Show up on Friday (10 a.m. - 10 p.m.), Saturday (10 a.m. - 4 p.m.) or Sunday (10 a.m. - 3 p.m.)
  • Everyone who steps up gets something to take away. Call it a thank you. Call it a badge of honour. Just know it’s for you..

GEN M

Experience more
GEN M

More articles

Valentino Rossi – from rider’s seat to driver’s seat.
Q&A WITH AN EXCEPTIONAL TALENT.

Valentino Rossi – from rider’s seat to driver’s seat.

Will Turner of Turner Motorsport on his passion for and successes with BMW.
BMW M AND ME.

Will Turner of Turner Motorsport on his passion for and successes with BMW.

Racing driver, family man, father: this is Augusto Farfus.
MY M LIFE: AUGUSTO FARFUS.

Racing driver, family man, father: this is Augusto Farfus.

Next article

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.

Looking for the right experience?

It seems you're visiting us from USA. Would you like to switch to the US website for localized content, offers, and support?

Take me there