BMW XM Label wit a PAC-MAN sticker on the passenger door

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PAC-MAN CHAMPIONSHIP EDITION x BMW M.

2 December 2025

BMW XM Label Red [1] :

Fuel consumption weighted combined in l/100km 2.3; with depleted battery: 12.9

CO2 emissions weighted combined in g/km 53

Energy consumption weighted combined in kWh/100 km 33.5

CO2 class B; with depleted battery: G

Electric range in km 76

M SPECIFIC PAC-MAN VERSION AVAILABLE AS BMW IN-CAR-GAME .

In 2022, the collaboration between BMW and the gaming platform AirConsole brought a unique form of in-car gaming onto the curved displays of BMW vehicles for the first time. Now, BMW, AirConsole and Bandai Namco have presented the BMW M specific ‘PAC-MAN Championship Edition’ in a BMW XM Label at ApeFest 2025 in Las Vegas.

Dubbed “casual games”, BMW and AirConsole’s in-car games are characterised by their ease of access and intuitive controls. Drivers and passengers can play them while the vehicle is stationary as a way of passing time. The latest in-car game highlight just made its debut in Las Vegas at ApeFest 2025, the annual major event for the Web3 community, in the cockpit of a BMW XM Label with a PAC-MAN look – the ‘PAC-MAN Championship Edition’, developed in collaboration between BMW, AirConsole and Bandai Namco. This version of the classic game is specifically tailored for BMW M, with many M icons playing a role in it.

PAC-MAN CHAMPIONSHIP EDITION.

This special version, available exclusively to BMW owners, features numerous BMW M icons as characters. The legendary PAC-MAN sets out in search of vehicles such as the BMW M Baby Racer and the BMW XM Label, as well as items from the BMW M Lifestyle Collection.

The graphics of the BMW M specific ‘PAC-MAN Championship Edition’ authentically reflect the original look of the 1980s, allowing players to take a pleasant journey back in time when the 8-bit processor was still cutting edge.

FIRST LOOK WITH LUCKY LOPEZ.

Lucky Lopez shares his first impressions about the new PAC-MAN version

FIRST LOOK WITH LUCKY LOPEZ.

Lucky Lopez, an American trade journalist, automotive expert and content creator with over a million followers, was the first to test the new PAC-MAN Championship Edition in the specially prepared BMW XM Label at ApeFest 2025. In the video, Lucky shares his first impressions.

BMW XM LABEL IN PAC-MAN LOOK.

BMW XM Label with PAC-MAN on the passenger door.

BMW XM Label with PAC-MAN design features at ApeFest 2025 in Las Vegas.

BMW XM Label with PAC-MAN design in authentic retro style.

BMW XM LABEL IN PAC-MAN LOOK.

ApeFest is aimed at a community fuelled by its high affinity for technology, remarkable creative power and exuberant enthusiasm for innovation. This makes it a perfect fit for BMW, which is why the Bavarian premium vehicle manufacturer continued their partnership for ApeFest 2025.

A special highlight among the event’s main themes was an exclusive BMW XM Label with eye-catching PAC-MAN design elements. Visitors to ApeFest 2025 were able to play the BMW M specific ‘PAC-MAN Championship Edition’ in its cockpit for the first time. The BMW XM Label was chosen because the model embodies high performance, extroverted design and state-of-the-art technology, making it the perfect platform for the game classic’s kick-off as an exclusive BMW in-car game. Following this premiere, the ‘PAC-MAN Championship Edition’ will gradually be made available for all BMW M models worldwide, provided minimum system requirements are met.

AVAILABILITY IN BMW M MODELS.

AirConsole and its attractive in-car games are generally available for all BMW M models worldwide. The prerequisite for this is that the respective M vehicle is equipped with Operating System 8.5 (with Service Pack 2021) and the optional ‘Connected Package Professional’ (SA 6C3/6C4). AirConsole can also be used in BMW M vehicles with Operating System 9 and BMW Digital Premium. The content of the ‘AirConsole Games’ vehicle app may vary depending on the country of delivery.

THE XM LABEL

Build & Price

BMW XM Label Red [1] :

Fuel consumption weighted combined in l/100km 2.3; with depleted battery: 12.9

CO2 emissions weighted combined in g/km 53

Energy consumption weighted combined in kWh/100 km 33.5

CO2 class B; with depleted battery: G

Electric range in km 76

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). For more information about NEDC and WLTP measuring procedures visit www.bmw.com/wltp

PAC-MAN CHAMPIONSHIP EDITION x BMW M.

M SPECIFIC PAC-MAN VERSION AVAILABLE AS BMW IN-CAR-GAME .

PAC-MAN CHAMPIONSHIP EDITION.

PAC-MAN CHAMPIONSHIP EDITION.

FIRST LOOK WITH LUCKY LOPEZ.

FIRST LOOK WITH LUCKY LOPEZ.

BMW XM LABEL IN PAC-MAN LOOK.

BMW XM LABEL IN PAC-MAN LOOK.

AVAILABILITY IN BMW M MODELS.

THE XM LABEL

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