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THE XMINDED.THE XMINDED.

THE XMINDED.

13 min reading time

An interview with jazz musician Chief Xian aTunde Adjuah.

Jazz musician Chief Adjuah aka Christian Scott pushes the boundaries of familiar genres and loves to reimagine things in a completely new way. We interviewed the exceptional artist.

17 November 2022

Taking the spotlight for the latest BMW M campaign are Jazz musician Chief Adjuah a.k.a. Christian Scott and the first-ever BMW XM. The artist from New Orleans is connected to the first BMW XM as both are committed to shaping the future with the best of the past. Because this multi-instrumentalist creates music that goes beyond the usual genres and categories. As a musician, composer, and producer, he incorporates influences from modal jazz, hardbop, fusion, post-rock, electronics and hip-hop. But that's not all, he also takes classical musical instruments further than they’ve ever been before. With a very precise idea of musical communication and sound, shaped by his life story, he has already developed several fantastic hybrid instruments with the Adjuah Trumpet or the Adjuah Bow. Chief Adjuah himself provides the best headline for his impressive body of work: "As an artist, I always try to do things that haven't been done yet." We met him for an interview.

BMW XM [1] :
Fuel consumption weighted combined in l/100 km 1.9; with depleted battery: 12.9
CO2 emissions weighted combined in g/km 43
Energy consumption weighted combined in kWh/100 km 33.6
CO2 class B; with depleted battery: G
Electric range in km 76
Christian Scott BMW XMChristian Scott BMW XM

Christian, you grew up with music at an early age and studied jazz later on. At what point did you realise that this kind of music would play a special role in your life?

I think I realized that music would play a special role in my life when I observed that it helped people listen better. In my community and New Orleans, when folks are playing at the Preservation Hall and all these kinds of spaces – no matter what’s going on around it, people are locked in and they are listening. And the way that they listen is different: You can see them listening with a different kind of intention and a different kind of focus. Sometimes they listen with their bodies, sometimes we can see that movement. And in the listening, we see a much wider form of expression than we see on our day to day walk. And so, I think that’s when I realized that the music was for me. One, it certainly helps you communicate your experience effectively. What’s beautiful about instrumental music, what we like to call Stretch Music – which is a derivative of Blues and Jazz in a 21st century correlative to those sound – is the sound of listening. When you learn to express yourself in this way, sometimes you can communicate things about your humanity to folks that may not be familiar with you. It doesn’t matter what background you’re from, or where you come from, what you believe in or any of these things. The music has the ability to cut right through all of that and go to your core and to communicate our humanity to anyone that’s in the space. So, they have the ability to experience that. I think I was maybe around ten or eleven years old when I realized that it was the listening that turned me on the most.

As an artist, I always try to do things that haven't been done yet.
Chief Adjuah
Christian Scott BMW XMChristian Scott BMW XM
Life requires courage. And also that we question the past, re-evaluate things.
Chief Adjuah
I want to also build inspiration for this generation and coming generation.
Chief Adjuah
Christan Scott BMW XMChristan Scott BMW XM

In addition to your work as a musician , you have also developed several instruments yourself. What kind of instruments are these and do you think there is a parallel or a connection between them and the development of the BMW XM?

I see huge connections. I think that it is imperative in this generation, that we challenge preceding ideas and we come up with new approaches to building a way to effectively communicate personally. But to also build inspiration for this generation and coming generation. So, part of the reason, this was such a fun project to embark on, was just the relationship to contributing new things.

 

I often heard that the trumpet was already perfect. But I wanted to take the elements of the three instruments that I thought were the best and house them in one instrument.
Chief Adjuah
Christian Scott BMW XMChristian Scott BMW XM

And that’s where I see the connection between my creations and the BMW XM. To move something like the ultimate driving machine forward, it requires some rigorous excavation and evaluating what has happened in the past. Looking at what the benefit of changing some of the elements will be to future generations. When I took a first look at the BMW XM, I instantly got the feeling that the entire car was built in a re-evaluative moment. This is great.

When I took a first look at the BMW XM, I instantly got the feeling that the entire car was built in a re-evaluative moment. This is great.
Chief Adjuah
THE XMINDED – BREAK THE NORM.THE XMINDED – BREAK THE NORM.

THE XMINDED – BREAK THE NORM.

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THE FIRST-EVER BMW XMTHE FIRST-EVER BMW XM

THE FIRST-EVER BMW XM

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BMW XM [1] :
Fuel consumption weighted combined in l/100 km 1.9; with depleted battery: 12.9
CO2 emissions weighted combined in g/km 43
Energy consumption weighted combined in kWh/100 km 33.6
CO2 class B; with depleted battery: G
Electric range in km 76

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