The impressive development of automotive gaming in recent years has long since confirmed this forward-looking assessment. BMW M Motorsport is a credible partner for the diverse gaming community and reaches a young and digital target group with its commitment. Impressive vehicles, thrilling racing and emotional moments: this is what BMW M Motorsport stands for on both the real and virtual race track.
The presence BMW M Motorsport in the virtual space of sim racing begins with the development of virtual racing cars and extends through the three virtual BMW M teams and high-quality hardware for racing simulators to the organisation of virtual racing events such as the BMW M Power Tour.
VIRTUAL BMW M MOTORSPORT CARS.
VIRTUAL BMW M MOTORSPORT CARS.
For years, BMW M Motorsport has been working hand in hand with the leading simulation platforms to offer the community virtual racing cars that are as close as possible to their real-life BMW M Motorsport cars. In collaboration with iRacing, BMW M Motorsport 2023 was the first manufacturer whose new LMDh prototype, the BMW M Hybrid V8, could be driven virtually by fans from all over the world. Together, they also launched the virtual BMW M4 GT3 and previously the BMW M4 GT4, the BMW M8 GTE and the BMW Z4 GT3. The developers at iRacing received a large amount of real data for this, which was also used for the development of the real vehicles. BMW M Motorsport vehicles are also integrated into simulations and games such as Assetto Corsa Competizione, Forza Motorsport, Le Mans Ultimate, Rennsport and rFactor 2 in a similar way.
BMW M AUTOMOTIVE GAMING TEAMS.
CONVERGENCE OF THE REAL AND THE VIRTUAL WORLD.
CONVERGENCE OF THE REAL AND THE VIRTUAL WORLD.
The worlds of real and virtual motorsport are increasingly overlapping. BMW M works driver Kevin Magnussen, for example, competes in sim races himself, while DTM winner René Rast runs his own sim racing team, “Pole Promotion Esports.” Their teammates, BMW M works drivers Jens Klingmann and Max Hesse, also spend a lot of time on the virtual track. All participants from both the real and simulated racing worlds engage in regular mutual exchange, from which all sides benefit. For example, sim racing professionals share their experience with BMW M Motorsport engineers during simulation development; this knowledge is then incorporated into the driving training of real-world racers and helps optimize performance on actual asphalt.
BMW AUTOMOTIVE GAMING HARDWARE.
BMW AUTOMOTIVE GAMING HARDWARE.
The development of high-quality hardware for sim racing is an important area of BMW M Motorsport's commitment. At the forefront of these developments is clearly the steering wheel for the BMW M4 GT3, which was designed jointly with hardware manufacturer Fanatec. It can be used both in the real racing car and in the simulator without any modifications and thus offers a completely authentic racing feeling.
