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More powerful, more exclusive, more extravagant: The BMW XM Label Red brings together an M HYBRID system with extra power and bespoke design accents that showcase its standout performance attributes to unmistakable effect. With a system output of 550 kW (748 hp), the BMW XM Label Red is the most powerful BMW M model ever made. The distinguishing features of the performance-maximising XM variant include an accent band in Toronto Red metallic, although a black accent band also can be specified.
BMW XM Label Red [1] :
Fuel consumption weighted combined in l/100km 2.0; with depleted battery: 12.9
CO2 emissions weighted combined in g/km 45
Energy consumption weighted combined in kWh/100 km 33.5
CO2 class B; with depleted battery: G
Electric range in km 76


  • High-Performance M TwinPower Turbo V8 petrol engine
  • BMW M HYBRID drive with 550 kW (748 hp)
  • 0 to 100 km/ in 3.8 seconds
  • Adaptive M suspension Professional for high performance driving dynamics
  • M xDrive with M Sport differential


BMW XM Label RedBMW XM Label Red

Its eight-cylinder plug-in hybrid drive with a superior system output of 550 kW (748 hp) and 1,000 Nm of torque makes the BMW XM Label Red the most powerful BMW M model ever made and, compared to the BMW XM, once again brings increased dynamics onto the road. The high-performance 4.4-litre V8 in virtuoso interaction with the 145 kW (197 hp) electrical machine generates an inspiring forward thrust and that distinctive engine sound typical of M. A pre-gearing stage patented by BMW is used to increase the torque produced by the electric motor to an effective maximum of 450 Nm at the transmission input for the motor. As a result, the BMW XM Label Red needs just 3.8 seconds to sprint from 0 to 100 km/h. Its top speed is electronically limited to 250 km/h but rises to 290 km/h with the optional M Driver’s Package.

1,000 Nm1,000 Nm

1,000 Nm

1,000 Nm of torque is developed by the M HYBRID drive system of the BMW XM Label Red. It consists of a new V8 engine with M TwinPower Turbo technology and an electric motor integrated into the eight-speed M Steptronic transmission.


Adaptive M suspension Professional.

In addition to characteristic M driving pleasure, the standard-fitted adaptive M suspension Professional promises comfortable everyday usability. The running gear concept includes electronically controlled shock absorbers, active stabilisers and Integral Active Steering. Active roll stabilisation with active rolling comfort counteracts side-to-side movements of the body – when cornering or driving over potholes and other obstacles. The advantages of this system are especially evident when using a particularly dynamic driving style: the vehicle becomes significantly more agile with easier cornering. In addition, the absorption of lateral forces increases comfort for the passengers in the second row of seats. Integral Active Steering also supports more dynamic and safer driving dynamics. At higher speeds, the rear wheels turn parallel to the front wheels to stabilise the vehicle. In the lower speed range, the rear wheels steer in the opposite direction, making your vehicle more agile.

8-speed M Steptronic sport transmission.

From smooth sailing to dynamic driving with very sporty gear changes: The fourth-generation 8-speed M Steptronic sport transmission puts a wide range at your disposal. In addition to automatic gear selection, you also have the option of sporty manual gear shifts via paddles on the steering wheel. In SPORT mode and by actuating the electronic selector lever (switch: S/M), experience gear shifts that are configured for the best possible performance. The sporting character has two elements: The first is that the engine always maintains a high engine speed range at which it can access plenty of power output. The second element shortens the shifting sequences even further. 

The Launch Control function permits maximum acceleration from a standing start. When set to automatic mode, the gear selection adapts itself to suit individual driving styles. In manual mode, however, an optimum shift indicator gives you recommendations for efficient driving. The Shift Lights (in the instrument cluster and on the BMW Head-up display) also help in highly dynamic driving in the upper engine speed range. At high speeds, the eighth gear reduces engine speed and fuel consumption. This is also where the powerful converter clutch comes into play. In short: The 8-speed M Steptronic sport transmission of the fourth generation works together with the engine to deliver smooth gear shifts and top levels of power delivery and shift comfort as well as impressive efficiency.Die Funktion Launch Control ermöglicht eine maximale Beschleunigung aus dem Stand. Im Automatikmodus passt sich die Gangwahl dem individuellen Fahrstil an. Im manuellen Modus gibt hingegen eine Schaltpunktanzeige Empfehlungen für effizienteres Fahren. Die Shift Lights, die in die Instrumentenkombination und in das BMW Head-Up Display integriert sind, helfen zudem beim hochdynamischen Fahren im oberen Drehzahlbereich. Der achte Gang reduziert bei hohen Geschwindigkeiten Drehzahl und Verbrauch. Dazu trägt auch die effektive Wandlerkupplung bei. Kurzum: Das 8-Gang M Steptronic Sport Getriebe der vierten Generation liefert im Zusammenspiel mit dem Motor erneut Bestwerte in puncto Kraftübertragung und Schaltkomfort sowie eine beeindruckende Effizienz.

M Sport brakes.

The bespoke M Sport brakes comprise six-piston, fixed-calliper brakes at the front and single-piston, floating-calliper units at the rear. The system employs newly improved lightweight brake discs that strike an even finer balance between performance and weight and have been purpose engineered to handle the elevated dynamic performance capabilities of the BMW XM Label Red. 

M Sport differential.

The standard M Sport differential of the BMW XM Label Red delivers the best possible performance on the road. It variably distributes the driving power between the rear wheels thus improving traction and driving stability in various situations – be it when accelerating out of bends, at high cornering speeds or with differing road conditions.

M Setup.

With M Setup, you can customize the driving experience according to your own wishes and configure driving dynamic parameters according to your individual requirements. The engine, chassis, steering, brake, energy recovery and the all-wheel drive system M xDrive can be adjusted. Retrieve your saved configuration easily using the M1 and M2 buttons on the steering wheel.

Integrated M specific braking system.

The latest-generation integrated braking system featured in the BMW XM Label Red generates a degree of stopping power that is matched exactly to the driver’s inputs, while also producing consistent pedal feel. The M specific version of the integrated braking system presents the driver with two pedal feel settings, allowing them to choose between more comfort-oriented or very direct execution of brake pedal inputs in the M Setup menu.



"1 of 500".

The limited-edition variant of the BMW XM Label Red – only 500 examples of which will be released globally – maximises the exclusivity factor with even more expressive styling. Toronto Red metallic for the BMW M kidney grille surround and rear diffuser insert create additional design cues that combine with a body paint finish in BMW Individual Frozen Carbon Black metallic. The contrast of the gloss colour accents against shimmering matt surfaces ensures the exterior of the BMW XM Label Red has a particularly enthralling effect. Inside the limited-edition variant of the Label Red, a plaque below the control display reading "1/500" indicates the exclusivity of this model.


BMW Individual special paint finishes for the BMW XM.

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Additional options for expressing both the unmistakable character of the BMW XM and the personal style of its owner are opened up by the special paintwork from BMW Individual which are available from August 2023. They enhance the extravagant charisma of the BMW XM with a particularly individual touch. A total of more than 50 BMW Individual special paint finishes are available for the electrified high-performance automobile.


Extroverted elegance: The BMW XM 50e combines expressive style with superior performance. Its powerful plug-in hybrid drive system with the M TwinPower Turbo Inline-6-cylinder petrol engine provides convincing dynamics with impressive efficiency. With 350 kW (475 hp) of system power and 700 Nm of torque, the BMW XM 50e displays the power it contains from the very first metre. Details in black high gloss and a black accent band create striking contrasts to the paint finish. An M logo with silver edging and 23-inch M light alloy wheels round off the expressive appearance.

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More information, technical data and prices

Build & Price
BMW XM [1] :
Fuel consumption weighted combined in l/100 km 1.9; with depleted battery: 12.9
CO2 emissions weighted combined in g/km 43
Energy consumption weighted combined in kWh/100 km 33.6
CO2 class B; with depleted battery: G
Electric range in km 76
BMW XM Label Red [1] :
Fuel consumption weighted combined in l/100km 2.0; with depleted battery: 12.9
CO2 emissions weighted combined in g/km 45
Energy consumption weighted combined in kWh/100 km 33.5
CO2 class B; with depleted battery: G
Electric range in km 76
BMW XM 50e [1] :
Fuel consumption weighted combined in l/100km 1.7; with depleted battery: 11.4
CO2 emissions weighted combined in g/km 37
Energy consumption weighted combined in kWh/100 km 32.2
CO2 class B; with depleted battery: G
Electric range in km 78

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