All Area M Experiences at a glance.

WINTER

A light blue BMW car driving through snow, kicking up powder as it moves across a white snowy landscape with snow-capped mountains in the background under a cloudy sky.

Snow Essential

1 day | Sölden

Snow Plus

2 days | Sölden

A bright green BMW sports car with the license plate M-EI 2274 driving on a snowy surface. The car is kicking up snow as it moves, with snow-covered mountains visible in the background under a light blue sky.

Snow Max

1 day | Sölden

A skier in a pink snowsuit with a mint green pocket holds Augment branded skis on a snowy mountain. They're wearing a helmet and goggles, standing next to what appears to be a ski lift or gondola in bright sunlight.

Snow Active

2 days | Sölden

A burgundy BMW sports car driving on a snowy landscape with snow-covered mountains in the background. The car has distinctive black wheels and the BMW signature grille, with a license plate visible on the front.

Snow Drift Essential

½ day | Pitztal

A black sports car driving on a snow-covered landscape, kicking up snow behind it. The scene is set in a mountainous winter area with snow-capped peaks in the background and buildings visible in the valley.

Snow Drift Plus

1 day | Pitztal

A bright green BMW M4 sports car parked on a snowy surface with headlights on. The scene shows a winter landscape with snow-covered ground, mountains in the background, and an overcast sky at dusk.

Ice Plus

4 days | Arjeplog

A silver sports car with "ICE RACER" text and blue graphic accents on its side, driving across a snowy white surface. The car has black wheels and appears to be in motion on the icy terrain against a light gray sky background.

Ice Max

5 days | Arjeplog

A bright green BMW sports car drifting across a snowy landscape, creating a cloud of snow spray around it. The vehicle has black wheels and is photographed against a pale sky on a white snow-covered surface with visible tire tracks.

Ice Pro

4 days | Arjeplog

Snow Plus

2 days | Sölden

A skier in a pink snowsuit with a mint green pocket holds Augment branded skis on a snowy mountain. They're wearing a helmet and goggles, standing next to what appears to be a ski lift or gondola in bright sunlight.

Snow Active

2 days | Sölden

A black sports car driving on a snow-covered landscape, kicking up snow behind it. The scene is set in a mountainous winter area with snow-capped peaks in the background and buildings visible in the valley.

Snow Drift Plus

1 day | Pitztal

A silver sports car with "ICE RACER" text and blue graphic accents on its side, driving across a snowy white surface. The car has black wheels and appears to be in motion on the icy terrain against a light gray sky background.

Ice Max

5 days | Arjeplog

A light blue BMW car driving through snow, kicking up powder as it moves across a white snowy landscape with snow-capped mountains in the background under a cloudy sky.

Snow Essential

1 day | Sölden

A bright green BMW sports car with the license plate M-EI 2274 driving on a snowy surface. The car is kicking up snow as it moves, with snow-covered mountains visible in the background under a light blue sky.

Snow Max

1 day | Sölden

A burgundy BMW sports car driving on a snowy landscape with snow-covered mountains in the background. The car has distinctive black wheels and the BMW signature grille, with a license plate visible on the front.

Snow Drift Essential

½ day | Pitztal

A bright green BMW M4 sports car parked on a snowy surface with headlights on. The scene shows a winter landscape with snow-covered ground, mountains in the background, and an overcast sky at dusk.

Ice Plus

4 days | Arjeplog

A bright green BMW sports car drifting across a snowy landscape, creating a cloud of snow spray around it. The vehicle has black wheels and is photographed against a pale sky on a white snow-covered surface with visible tire tracks.

Ice Pro

4 days | Arjeplog

TRACK

A bright yellow BMW M sports car parked inside a garage or showroom with blue lighting. The car features 'AREA M' branding on its side, indicating a BMW M experience. A white outline of a race track is projected or displayed on the floor beside the vehicle.

Bilster Berg Compact

½ day | Bilster Berg

A burgundy BMW with "AREA M" and "Your Ultimate BMW M Experience" text on the door. A person in dark clothing is opening the car door. A white outline of a racetrack appears in the foreground of the image.

Bilster Berg Essential

1 day | Bilster Berg

A dark red BMW vehicle with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its side. A person in dark clothing is opening the car door. A white outline of the Nürburgring race track is visible in the corner of the image.

Nordschleife Essential

2 days | Nordschleife

A Fanatec racing simulator steering wheel with BMW branding. The black wheel features multiple buttons and controls. In the background is a white outline of the Nürburgring race track.

Tech Workshop

1 day | Nordschleife

A dark red BMW vehicle with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its door. A person in dark clothing is opening the car door. A white outline of a racetrack appears in the bottom right corner of the image.

Sachsenring Essential

1 day | Sachsenring

A silver BMW sports car with distinctive large front grilles driving on a race track. The vehicle has a German license plate and is photographed against a backdrop of track barriers. A white outline of the race track layout is superimposed in the bottom right corner of the image.

Sachsenring Plus

2 days | Sachsenring

A bright yellow BMW M series sports car parked inside a dimly lit garage or showroom. The car has 'AREA M' branding on its side with text 'Your Ultimate BMW M Experience'. On the right side of the image is a white outline of what appears to be a race track layout.

Nürburgring GP Compact

½ day | Nürburgring GP

A close-up of a dark red BMW with "AREA M" branding and the text "Your Ultimate BMW M Experience" on the door. A person in dark clothing is opening the car door. A white outline of a race track appears on the right side of the image.

Nürburgring GP Essential

1 day | Nürburgring GP

A silver BMW M sports car driving on a racetrack. The car has 'AREA M' and 'Your Ultimate BMW M Experience' text on its side. A white outline of the racetrack layout is visible on the right side of the image. The background shows motion blur indicating speed.

Nürburgring GP Pro

1 day | Nürburgring GP

A yellow BMW with illuminated red taillights parked in a garage or pit area of a race track. The car has a German license plate. In the foreground, part of a green vehicle is visible. To the right, a white outline of a race track layout is displayed. Through the open garage door, a race track and grandstands can be seen in the background.

Nürburgring GP Coaching

1 day | Nürburgring GP

A racing driver in a white racing suit wearing a red, white, and blue helmet sits inside a BMW sports car. The driver is gripping the steering wheel with gloved hands. In the background is a race track, and a white race circuit outline is visible on the right side of the image.

Nürburgring GP Track Taxi

3 laps | Nürburgring GP

A dark red BMW with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its door. A person in dark clothing is opening the car door. The vehicle appears to be wet with raindrops, and there's a white outline of a racetrack in the bottom right corner of the image.

Salzburgring Essential

1 day | Salzburgring

Salzburgring Pro

1 day | Salzburgring

A yellow BMW M4 with illuminated red taillights parked in a garage with a race track visible through the open door. A partial view of a green car appears in the foreground, and a white race track layout graphic is displayed in the lower right corner.

Salzburgring Coaching

1 day | Salzburgring

A dark red BMW vehicle with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its side. A person in dark clothing is opening the car door. A white outline of a race track appears in the bottom right of the image.

Hockenheimring GP Essential

1 day | Hockenheimring GP

Hockenheimring GP Track Taxi

3 laps | Hockenheimring GP

A burgundy BMW with "AREA M" and "Your Ultimate BMW M Experience" text on the door. A person in dark clothing is opening the car door. A white outline of a racetrack appears in the foreground of the image.

Bilster Berg Essential

1 day | Bilster Berg

A Fanatec racing simulator steering wheel with BMW branding. The black wheel features multiple buttons and controls. In the background is a white outline of the Nürburgring race track.

Tech Workshop

1 day | Nordschleife

A silver BMW sports car with distinctive large front grilles driving on a race track. The vehicle has a German license plate and is photographed against a backdrop of track barriers. A white outline of the race track layout is superimposed in the bottom right corner of the image.

Sachsenring Plus

2 days | Sachsenring

A close-up of a dark red BMW with "AREA M" branding and the text "Your Ultimate BMW M Experience" on the door. A person in dark clothing is opening the car door. A white outline of a race track appears on the right side of the image.

Nürburgring GP Essential

1 day | Nürburgring GP

A yellow BMW with illuminated red taillights parked in a garage or pit area of a race track. The car has a German license plate. In the foreground, part of a green vehicle is visible. To the right, a white outline of a race track layout is displayed. Through the open garage door, a race track and grandstands can be seen in the background.

Nürburgring GP Coaching

1 day | Nürburgring GP

A dark red BMW with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its door. A person in dark clothing is opening the car door. The vehicle appears to be wet with raindrops, and there's a white outline of a racetrack in the bottom right corner of the image.

Salzburgring Essential

1 day | Salzburgring

A yellow BMW M4 with illuminated red taillights parked in a garage with a race track visible through the open door. A partial view of a green car appears in the foreground, and a white race track layout graphic is displayed in the lower right corner.

Salzburgring Coaching

1 day | Salzburgring

Hockenheimring GP Track Taxi

3 laps | Hockenheimring GP

A bright yellow BMW M sports car parked inside a garage or showroom with blue lighting. The car features 'AREA M' branding on its side, indicating a BMW M experience. A white outline of a race track is projected or displayed on the floor beside the vehicle.

Bilster Berg Compact

½ day | Bilster Berg

A dark red BMW vehicle with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its side. A person in dark clothing is opening the car door. A white outline of the Nürburgring race track is visible in the corner of the image.

Nordschleife Essential

2 days | Nordschleife

A dark red BMW vehicle with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its door. A person in dark clothing is opening the car door. A white outline of a racetrack appears in the bottom right corner of the image.

Sachsenring Essential

1 day | Sachsenring

A bright yellow BMW M series sports car parked inside a dimly lit garage or showroom. The car has 'AREA M' branding on its side with text 'Your Ultimate BMW M Experience'. On the right side of the image is a white outline of what appears to be a race track layout.

Nürburgring GP Compact

½ day | Nürburgring GP

A silver BMW M sports car driving on a racetrack. The car has 'AREA M' and 'Your Ultimate BMW M Experience' text on its side. A white outline of the racetrack layout is visible on the right side of the image. The background shows motion blur indicating speed.

Nürburgring GP Pro

1 day | Nürburgring GP

A racing driver in a white racing suit wearing a red, white, and blue helmet sits inside a BMW sports car. The driver is gripping the steering wheel with gloved hands. In the background is a race track, and a white race circuit outline is visible on the right side of the image.

Nürburgring GP Track Taxi

3 laps | Nürburgring GP

Salzburgring Pro

1 day | Salzburgring

A dark red BMW vehicle with "AREA M" branding and the text "Your Ultimate BMW M Experience" on its side. A person in dark clothing is opening the car door. A white outline of a race track appears in the bottom right of the image.

Hockenheimring GP Essential

1 day | Hockenheimring GP

THRILL

Drift Essential

½ day | Memmingen

A light blue BMW M series car drifting on a wet track, spraying water as it moves. The car has 'AREA M' text on its side and a German license plate. The scene is captured on a cloudy day with a gray sky.

Drift Pro

½ day | Memmingen

Drift Max

1 day | Memmingen

View from inside a car showing a person at the steering wheel while another person wearing a gray beanie appears to be providing driving instruction. The car interior features dark upholstery and a modern dashboard. Through the windows, open fields are visible under an overcast sky.

Drift Coaching

2 hours | Memmingen

A person sitting in a car with blue interior seats wearing a virtual reality headset. The person is dressed in a white sweater and appears to be smiling while using the VR device, which has multiple sensors or cameras visible on its front.

Mixed Reality

90 minutes | Memmingen

M Starter

3 hours | Memmingen

Two BMW M3 sports cars on a wet race track. The foreground vehicle is bright yellow-green with racing stripes, while a gray model follows behind. Both cars feature BMW's distinctive front grille design and are positioned on a track with red and white curbing visible.

After Work

½ day | Salzburgring und Maisach

Two BMW M3 sports cars on a wet race track. The foreground vehicle is bright yellow-green with racing stripes, while a gray model follows behind. Both cars feature BMW's distinctive front grille design and are positioned on a track with red and white curbing visible.

Games of Drift

60 minutes | Memmingen

A light blue BMW M series car drifting on a wet track, spraying water as it moves. The car has 'AREA M' text on its side and a German license plate. The scene is captured on a cloudy day with a gray sky.

Drift Pro

½ day | Memmingen

View from inside a car showing a person at the steering wheel while another person wearing a gray beanie appears to be providing driving instruction. The car interior features dark upholstery and a modern dashboard. Through the windows, open fields are visible under an overcast sky.

Drift Coaching

2 hours | Memmingen

M Starter

3 hours | Memmingen

Two BMW M3 sports cars on a wet race track. The foreground vehicle is bright yellow-green with racing stripes, while a gray model follows behind. Both cars feature BMW's distinctive front grille design and are positioned on a track with red and white curbing visible.

Games of Drift

60 minutes | Memmingen

Drift Essential

½ day | Memmingen

Drift Max

1 day | Memmingen

A person sitting in a car with blue interior seats wearing a virtual reality headset. The person is dressed in a white sweater and appears to be smiling while using the VR device, which has multiple sensors or cameras visible on its front.

Mixed Reality

90 minutes | Memmingen

Two BMW M3 sports cars on a wet race track. The foreground vehicle is bright yellow-green with racing stripes, while a gray model follows behind. Both cars feature BMW's distinctive front grille design and are positioned on a track with red and white curbing visible.

After Work

½ day | Salzburgring und Maisach

CONTROL

A red BMW sedan with 'AREA M' branding navigating through a driving course marked with blue and red traffic cones and barriers. The car is on a concrete surface with a cloudy sky overhead and some autumn trees visible in the background.

Safety Compact

½ day | Memmingen

A red BMW M series sedan on a wet driving course. The car has 'AREA M' and 'Your Ultimate BMW M Experience' text on its side. It's driving on a reflective wet surface with blue and red markers visible in the background under an overcast sky.

Safety Essential

1 day | Memmingen

A person in a wheelchair approaches the driver's side of a yellow BMW M4 sports car parked on a large open testing area or track. The scene shows a spacious paved surface with traffic cones visible in the distance under a blue sky with scattered clouds.

Safety for People with Disablities

1 day | Maisach

A black sedan with emergency lights on its roof driving at speed on a test track. The car is passing a blue and white traffic cone on an asphalt surface, with wheels in motion creating a blur effect. Green vegetation is visible in the blurred background.

Security Driver Level 1

2 days | Größ Dölln, Berlin

A black BMW luxury sedan with illuminated kidney grilles and headlights parked on a dark surface. To the left, a large column of fire or flame shoots upward, creating dramatic lighting against the night background.

Security Driver Level 2

3 days | Groß Dölln

Professional Safety

2 days | Memmingen

An orange BMW SUV driving through deep snow, creating a spray of snow particles as it moves across a white winter landscape.

Professional Snow

2 days | Sölden

A red BMW M series sedan on a wet driving course. The car has 'AREA M' and 'Your Ultimate BMW M Experience' text on its side. It's driving on a reflective wet surface with blue and red markers visible in the background under an overcast sky.

Safety Essential

1 day | Memmingen

A black sedan with emergency lights on its roof driving at speed on a test track. The car is passing a blue and white traffic cone on an asphalt surface, with wheels in motion creating a blur effect. Green vegetation is visible in the blurred background.

Security Driver Level 1

2 days | Größ Dölln, Berlin

Professional Safety

2 days | Memmingen

A red BMW sedan with 'AREA M' branding navigating through a driving course marked with blue and red traffic cones and barriers. The car is on a concrete surface with a cloudy sky overhead and some autumn trees visible in the background.

Safety Compact

½ day | Memmingen

A person in a wheelchair approaches the driver's side of a yellow BMW M4 sports car parked on a large open testing area or track. The scene shows a spacious paved surface with traffic cones visible in the distance under a blue sky with scattered clouds.

Safety for People with Disablities

1 day | Maisach

A black BMW luxury sedan with illuminated kidney grilles and headlights parked on a dark surface. To the left, a large column of fire or flame shoots upward, creating dramatic lighting against the night background.

Security Driver Level 2

3 days | Groß Dölln

An orange BMW SUV driving through deep snow, creating a spray of snow particles as it moves across a white winter landscape.

Professional Snow

2 days | Sölden

CUSTOM

A metallic green BMW sports car driving on a mountain road. The vehicle features the distinctive large BMW kidney grille and is photographed from the front while in motion. The backdrop shows dramatic snow-dusted mountains under a clear blue sky.

Performance meets Panorama

3 days | Kitzbühel

RACE CAR COMPACT – M2 RACING

10 laps | several locations

A BMW M-series sports car with a custom racing livery featuring black, blue, and red colors parked on a race track. The car has distinctive yellow headlights and is positioned in front of pit garages with BMW and other motorsport branding visible in the background during sunset.

Race Car Compact – M4 GT4 EVO

10 laps | several locations

Inside view of a racing car cockpit with a driver wearing a white racing suit with red and blue stripes and a helmet. The driver is wearing racing gloves and seated in a Recaro racing seat. BMW Motorsport branding is visible on the interior.

Race Car Pro

½ day – 2 days | several locations

A green BMW sports car with distinctive red-outlined kidney grilles drives along a curved mountain road. The vehicle, with license plate M-CI 4057, has its headlights on while traveling through a scenic route with snow-capped mountains visible in the background against a clear blue sky.

Custom

RACE CAR COMPACT – M2 RACING

10 laps | several locations

Inside view of a racing car cockpit with a driver wearing a white racing suit with red and blue stripes and a helmet. The driver is wearing racing gloves and seated in a Recaro racing seat. BMW Motorsport branding is visible on the interior.

Race Car Pro

½ day – 2 days | several locations

A metallic green BMW sports car driving on a mountain road. The vehicle features the distinctive large BMW kidney grille and is photographed from the front while in motion. The backdrop shows dramatic snow-dusted mountains under a clear blue sky.

Performance meets Panorama

3 days | Kitzbühel

A BMW M-series sports car with a custom racing livery featuring black, blue, and red colors parked on a race track. The car has distinctive yellow headlights and is positioned in front of pit garages with BMW and other motorsport branding visible in the background during sunset.

Race Car Compact – M4 GT4 EVO

10 laps | several locations

A green BMW sports car with distinctive red-outlined kidney grilles drives along a curved mountain road. The vehicle, with license plate M-CI 4057, has its headlights on while traveling through a scenic route with snow-capped mountains visible in the background against a clear blue sky.

Custom