MAKE YOUR OWN.
For yourself or for a group including an exclusive supporting programme. Adrenaline-fuelled adventure, intensive training or a relaxed outing. Take the wheel and experience pure goosebumps. Whether it's customer drives in the BMW M2 Racing or BMW M4 GT4 EVO on legendary race tracks, panoramic drives in your choice of BMW M vehicles or individual drift adventures under the Arctic Circle. At AREA M Custom, almost anything is possible. Exit the Ordinary. Enter the Extraordinary. Performance experiences tailored to individual preferences have always fascinated content creator and YouTube personality Joe Achilles. In this interview, he talks about AREA M Custom, road trips, automotive freedom and his BMW M3 CSL E46.
JOE ACHILLES.
JOE ACHILLES.
Nationality: British
Profession: Content creator, car reviewer
Passion: To be on the Road
His #1 BMW M: BMW M3 CSL E46
Motto: "It's not about fitting into something. It's about creating your own awesome experience."
Hi Joe, thank you for taking the time to talk to us. Could you tell us: what does driving mean to you?
Since passing my licence (well over 20 years ago), driving gave me freedom, adventure and excitement, that is exactly what it continues to do today.
What is your favorite BMW M model?
My all-time favourite is the BMW M3 CSL E46. The BMW M3 Touring is my favourite M on sale today.
What has been your favorite AREA M experience so far?
Driving along beautiful Austrian mountain passes surrounded by friends on other M cars.
Which driving manoeuvre did you really have to practice to master?
Every day is a learning day, the more time I spend on track or challenging roads, the better I get.
A road trip everyone should do at least once?
Whether you live in UK like me or anywhere else in the world, you need to experience the beautiful Alps at least once!
What was your first car, and what was your first BMW M model?
My very first car was a 2001 VW Golf, my first M model was a BMW M2. I picked mine up brand new on the official launch date, April 16th 2016, almost ten years ago!
Joe, thank you for talking to us.
ABOUT.
YouTube star, automotive content creator and social media personality. Joe Achilles is a household name in the petrolhead scene thanks to his YouTube channel, where he regularly posts automotive content. From test drives and vehicle reviews to short clips, Joe offers his audience an authentic perspective. His unbiased approach has earned him the reputation of a trusted voice in the automotive community, and he now counts over 280,000 subscribers to his name. Some of his more than 800 videos have exceeded one million views. Joe is a self-proclaimed BMW M fan and proud owner of several M models. He is also an avid drift driver, which he has proven at events such as the BMW M Games of Drift.
