BMW M Driving Experience


Driving like you’ve never driven before.


Driving like you’ve never driven before.

THE BMW DRIVING EXPERIENCE.Driving like you’ve never driven before.

To take a BMW M model once to the limit – to feel one time like a genuine racing driver. The drift- and circuit training courses are part of the supreme disciplines of the BMW Driving Experience –whether on asphalt or snow and ice. From the Arjeplog in northern Sweden to Zandvoort, the Netherlands: on Europe’s best drift surfaces and racetracks as well at the BMW and MINI Driving Academy in Maisach, you’ll be learning from experienced instructors like Claudia Hürtgen how to always find the racing line even at high speeds.


BMW M2 Coupé:
Fuel consumption in l/100 km (combined): 8.5 (7.9)
CO2 emissions in g/km (combined): 199 (185)

The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic.
Consumption data is determined in accordance to the ECE driving cycle and depend on the wheel and tyre sizes selected. The models illustrated include equipment.

The BMW Driving Experience offers our customers the chance to experience what our cars are really made of.



Experience fascination racing.

For the participants of the BMW M Race Track GT training: Anyone who has ever sat behind the wheel of a BMW M4 GT4 won’t forget the experience for a long, long time. Reduced to the bare essentials, the cockpit of the BMW M4 GT4 lets you experience the spectacular sound of the engine, breathtaking acceleration, the powerful race break system and driving on Slick tires.

„If you want to have the motorsport experience of a lifetime, you must come to the Nordschleife.“

Augusto Farfus, race driver DTM

„If you want to have the motorsport experience of a lifetime, you must come to the Nordschleife.“

Augusto Farfus, race driver DTM


Drifting represents the tightrope that separates grip and loss of control – as well as being bags of fun. Learn from the best about how to lay down the perfect drift on the road. At the BMW M Drift Experience, professional instructors show you how to take those curves on the asphalt.

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Experience a real race car.

This training course is an absolute sensation for drivers with courage and confidence. Good driving skills are an absolute prerequisite. After all, this thoroughbred racing car carries the already intensive driving experience into a totally new dimension – and is a heart-stopper for motorsport fans.

Conquer the racetrack.

Live the motorsport passion. Skilled BMW instructors show you, for example on the racetracks at Nürburg-, Salzburg- or Hockenheimring, how you can decisively optimise your sports driving style.

Boost your adrenalin level.

Pursue your drive for perfection. On national and international racetracks of the highest calibre. With BMW M Perfection Training, develop your reflexes and skills with challenging driving manoeuvres. With the highest level of vehicle control, you’ll be prepared for everything.

Redefine your limits.

Discover your racing driver qualities. The 73 bends of the Nürburgring’s “Green Hell” guarantee second-to-second adrenalin kicks. In a BMW M2 or BMW M4 Coupé, Nordschleife-tested BMW instructors show what really counts in each course section. Welcome to driving at its highest levels.

Become a Nordschleife Pro.

A genuine highlight for real Nordschleife experts. We offer proficient drivers, who have already taken part once in the BMW M Fascination Nordschleife, the chance for an all-day experience behind the wheel of a BMW M4 and BMW M2 around the Nordschleife behind a pace car. Experience the “Green Hell” more intensely than ever before.

Learn from the best.

Profit from the insiders. BMW M Power Insider is an intensive technical workshop with BMW test engineers – a glimpse behind the scenes of the BMW Test Centre, and exclusive circuits of the Nordschleife at the wheel of a BMW M4.

Discover your inner drift expert.

Drifting skills are often called for on fast lane changes or avoidance manoeuvres in emergency situations. On the BMW M Drift Experience, BMW instructors show you how to make it round the bend on asphalt.

Stay cool in the snow.

60 kilometres south of the polar circle in Arjeplog, Sweden, you can look forward to frozen seas and BMW M4 models with spike tyres for an added dose of adrenaline. On the BMW Ice Power Training course you easily learn to tackle the challenges of winter. You won’t experience a more intense winter driving pleasure.

Master the elements.

In the icy cold of Arjeplog, 60 kilometres south of the Arctic Circle, master outstanding conditions for winter vehicle testing. Do it like the professionals and BMW test engineers and, with the four-day BMW Ice Perfection Training in unforgettable surroundings, build your foundation for taking control and confident command of extreme winter conditions.

Stand up to Winter.

Drift at high speeds and with extreme cross-dynamics at the site where our test engineers also put BMW models to the ultimate test in extreme wintry conditions – at the BMW Test Centre in Arjeplog, Sweden, 60 kilometres south of the Arctic Circle. At the five-day BMW Ice Fascination Training, with intensive guidance from BMW instructors, a thrilling taxi ride in the BMW M Ice Racer and floodlit ice-racing action with the Snow and Ice Buggy.

Catch every curve.

Here you’re guaranteed to catch the curve. At BMW Snow Drift Training in Pitztal, you’ll learn how to drift into every bend. Drifting is tremendous fun but demands a genuine skill-set. At the same time, it ensures more safety in emergency situations – if you’ve learnt in Drift Training how to control flaring at the rear of the car, then you’ll always be in full control of the vehicle in traffic.

Find your racing line.

No matter if you want individual training or an exceptional event for your colleagues, clients or business partners, the BMW Customised Experience provides driving experiences tailor-made for you.

Gear up for the evening.

An extra dose of adrenaline after a hard day’s work. Learn from our expert instructors how to take a responsive car like the BMW M2 Coupé to its limits.

Discover different powers.

The best of two BMW worlds. You’re one of the few people to get the opportunity to drive the sports car of the future – the BMW i8 with plug-in hybrid drive – and in the same afternoon to drive one of the extreme high-performance BMW M models.
Claudia Hürtgen played a big part in my performance at the Nordschleife. I have her to thank for everything I know about this stretch of road.
Augusto Farfus, race driver DTM



Claudia Hürtgen, BMW Driving Experience, Chief instructor.

In her lifetime, she has already more than 10,000 laps of the Nürburgring’s Nordschleife under her belt. As chief instructor for BMW Driving Experience, the racing driver Claudia Hürtgen is now passing her expertise on. Racing lines, braking points, bumps – she knows all the tricks and loves to pass them on to the participants. “There are the same tips for everyone.“



She’s not just there for amateurs but also for seasoned professionals. Augusto Farfus, for instance, who won on the Nürburgring in 2010 in a BMW M3 GT2: “Claudia is the best! I’ve seen how the Nordschleife training courses from the BMW Driving Experience proceed – and she’s absolutely amazing.” Marco Wittmann, DTM Champion in 2014, agrees: “I find it really great that drivers under professional guidance are steered towards the operating limits of a car.”



Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, or under The figures are not based on an individual vehicle and do not constitute part of the product offer; they are provided solely for the purposes of comparison between different vehicle types. CO2 emissions caused by the production and provision of fuel or other energy sources are not taken into account in the determination of CO2 emissions pursuant to Directive 1999/94/EC.

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