Driving like you’ve never driven before.


Driving like you’ve never driven before.

THE BMW DRIVING EXPERIENCE.Driving like you’ve never driven before.

To take a BMW M model once to the limit – to feel one time like a genuine racing driver. The drift- and circuit training courses are part of the supreme disciplines of the BMW Driving Experience –whether on asphalt or snow and ice. From the Arjeplog in northern Sweden to Zandvoort, the Netherlands: on Europe’s best drift surfaces and racetracks as well at the BMW and MINI Driving Academy in Maisach, you’ll be learning from experienced instructors like Claudia Hürtgen how to always find the racing line even at high speeds.


BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 9.1 (8.3)
CO2 emissions in g/km (combined): 209 (194) 
BMW M2 Coupé:
Fuel consumption in l/100 km (combined): 8.5 (7.9)
CO2 emissions in g/km (combined): 199 (185)
The figures in brackets refer to vehicles with seven-speed M double-clutch transmission with Drivelogic. Consumption data is determined in accordance to the ECE driving cycle, depending on the wheel and tyre sizes selected. The models illustrated include optional equipment.

The BMW Driving Experience offers our customers the chance to experience what our cars are really made of.
Frank van Meel, President BMW M Division



Motorsport exhilaration on the Nordschleife.

The participants in the BMW M Fascination Nordschleife are bursting with anticipation: “Another braking point or an alternative line – that’s what intrigues me. ”Everyone is certain that the approaching event will decisively boost their abilities on the race track: “If you want to improve yourself, you’ll always find something new to learn.”

„If you want to have the motorsport experience of a lifetime, you must come to the Nordschleife.“

Augusto Farfus, race driver DTM

„If you want to have the motorsport experience of a lifetime, you must come to the Nordschleife.“

Augusto Farfus, race driver DTM


Conquer the racetrack.

Live the motorsport passion. Skilled BMW instructors show you, for example on the racetracks at Nürburg-, Salzburg- or Hockenheimring, how you can decisively optimise your sports driving style.

Boost your adrenalin level.

Pursue your drive for perfection. On national and international racetracks of the highest calibre. With BMW M Perfection Training, develop your reflexes and skills with challenging driving manoeuvres. With the highest level of vehicle control, you’ll be prepared for everything.

Push yourself to your limits.

As a skilled practitioner at the wheel, you have the perfect requirement for this exceptional BMW Driving Experience. Experience at first hand the exclusive atmosphere on racetracks across Europe and get to know whole new dimensions of driving. Your co-traveller: a BMW M, dedicated to performance from front to rear, and professional instructors, including practising racing drivers.

Redefine your limits.

Discover your racing driver qualities. The 73 bends of the Nürburgring’s “Green Hell” guarantee second-to-second adrenalin kicks. In a BMW M2 or BMW M4 Coupé, Nordschleife-tested BMW instructors show what really counts in each course section. Welcome to driving at its highest levels.

Become a Nordschleife Pro.

A genuine highlight for real Nordschleife experts. We offer proficient drivers, who have already taken part once in the BMW M Fascination Nordschleife, the chance for an all-day experience behind the wheel of a BMW M4 and BMW M2 around the Nordschleife behind a pace car. Experience the “Green Hell” more intensely than ever before.

Learn from the best.

Profit from the insiders. BMW M Power Insider is an intensive technical workshop with BMW test engineers – a glimpse behind the scenes of the BMW Test Centre, and exclusive circuits of the Nordschleife at the wheel of a BMW M4.

Discover your inner drift expert.

Drifting skills are often called for on fast lane changes or avoidance manoeuvres in emergency situations. On the BMW M Drift Experience, BMW instructors show you how to make it round the bend on asphalt.

Stay cool in the snow.

60 kilometres south of the polar circle in Arjeplog, Sweden, you can look forward to frozen seas and BMW M4 models with spike tyres for an added dose of adrenaline. On the BMW Ice Power Training course you easily learn to tackle the challenges of winter. You won’t experience a more intense winter driving pleasure.

Master the elements.

In the icy cold of Arjeplog, 60 kilometres south of the Arctic Circle, master outstanding conditions for winter vehicle testing. Do it like the professionals and BMW test engineers and, with the four-day BMW Ice Perfection Training in unforgettable surroundings, build your foundation for taking control and confident command of extreme winter conditions.

Stand up to Winter.

Drift at high speeds and with extreme cross-dynamics at the site where our test engineers also put BMW models to the ultimate test in extreme wintry conditions – at the BMW Test Centre in Arjeplog, Sweden, 60 kilometres south of the Arctic Circle. At the five-day BMW Ice Fascination Training, with intensive guidance from BMW instructors, a thrilling taxi ride in the BMW M Ice Racer and floodlit ice-racing action with the Snow and Ice Buggy.

Catch every curve.

Here you’re guaranteed to catch the curve. At BMW Snow Drift Training in Pitztal, you’ll learn how to drift into every bend. Drifting is tremendous fun but demands a genuine skill-set. At the same time, it ensures more safety in emergency situations – if you’ve learnt in Drift Training how to control flaring at the rear of the car, then you’ll always be in full control of the vehicle in traffic.

Find your racing line.

No matter if you want individual training or an exceptional event for your colleagues, clients or business partners, the BMW Customised Experience provides driving experiences tailor-made for you.

Gear up for the evening.

An extra dose of adrenaline after a hard day’s work. Learn from our expert instructors how to take a responsive car like the BMW M2 Coupé to its limits.

Discover different powers.

The best of two BMW worlds. You’re one of the few people to get the opportunity to drive the sports car of the future – the BMW i8 with plug-in hybrid drive – and in the same afternoon to drive one of the extreme high-performance BMW M models.
Claudia Hürtgen played a big part in my performance at the Nordschleife. I have her to thank for everything I know about this stretch of road.
Augusto Farfus, race driver DTM



Claudia Hürtgen, BMW Driving Experience, Chief instructor.

In her lifetime, she has already more than 10,000 laps of the Nürburgring’s Nordschleife under her belt. As chief instructor for BMW Driving Experience, the racing driver Claudia Hürtgen is now passing her expertise on. Racing lines, braking points, bumps – she knows all the tricks and loves to pass them on to the participants. “There are the same tips for everyone.“



She’s not just there for amateurs but also for seasoned professionals. Augusto Farfus, for instance, who won on the Nürburgring in 2010 in a BMW M3 GT2: “Claudia is the best! I’ve seen how the Nordschleife training courses from the BMW Driving Experience proceed – and she’s absolutely amazing.” Marco Wittmann, DTM Champion in 2014, agrees: “I find it really great that drivers under professional guidance are steered towards the operating limits of a car.”

The goal then as now: perfect cars merged with driving skills that are just as good.
Robert Eichlinger, Head of BMW and MINI Driving Experience



40 years of BMW Driving Experience.

Since the early days with Rauno Aaltonen, the “Rally Professor” and first instructor, the aim of BMW Driving Experience has been to transmit skills from racing drivers that private drivers can learn, helping to make roads safer. Today, that initial goal encompasses much more than just training programmes in safe driving: whether drift manoeuvres on ice and snow, touring through picturesque landscapes on other continents, or even the search for the racing line on demanding circuits.



Josef Bücherl loves the limits.

Driving force is the concept that best describes Josef Bücherl’s passion. Josef Bücherl, born in 1932, has always been in the fast lane. In the early ‘70s, he devised the first driver training programmes together with Rauno Aaltonen and later, as leader and chief instructor, played a decisive role in BMW Driving Experience.


BMW South Africa Multiday Tour: 8 days in South Africa.

One of the world’s most beautiful countries: South Africa. Discover the breathtaking west coast in a new BMW X3. The tour begins and ends in the vibrant metropolis of Cape Town at the foot of Table Mountain. The route will take you through rugged mountain landscapes, across the white sand dunes of Atlantis, along picturesque coastal roads in the famous wine-growing regions and on to the Cape of Good Hope. Enjoy eight days of unforgettable impressions and sheer driving pleasure.



Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, or under The figures are not based on an individual vehicle and do not constitute part of the product offer; they are provided solely for the purposes of comparison between different vehicle types. CO2 emissions caused by the production and provision of fuel or other energy sources are not taken into account in the determination of CO2 emissions pursuant to Directive 1999/94/EC.